Neil Patel

OCTOBER 14, 2021

Do Black Friday Ad Campaigns Make a Difference? You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. Top 8 Black Friday Ad Campaign Tips. Follow these simple yet powerful strategies to build successful Black Friday ad campaigns. Here’s how.

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

AUGUST 11, 2021

There’s no such thing as “passive income” when running and managing Google Ads campaigns. Those who have successful ad campaigns spend a lot of time on the backend evaluating the performance of their ads, looking at different keywords , switching up the designs and copy , and testing everything against key metrics to see how they perform.

Ads 144

Ads Management Landing Page Ad Copy 144

Grammarly

SEPTEMBER 18, 2023

Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Most copywriting relies on persuasive writing and using the right keywords in the right places. Just be sure to describe what kinds of keywords/hashtags you need and which audience you’re trying to appeal to.

Copywriter 95

Copywriter Copywriting Script Marketing Copy 95

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Keyword Targeting. Tailored Audiences. You only pay for results.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. Post-purchase stages help turn an existing customer into a brand advocate, ensuring long-term business growth. It’s where you ignite that initial spark that illuminates your brand.

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

The Hoth

JANUARY 16, 2024

SEO stands for search engine optimization, and it’s the practice of modifying your web content to rank better for your most important keywords on search engines like Google. Whether your audience wants to look up information, answer a question, or make a purchase – they all turn to the mighty Google first ( 93% of the time , to be precise).

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. Use Keywords Sparingly. The best part?

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. While mistakes may be embarrassing and used well, they can also be a tool to shine the spotlight on your brand or product. 6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Credible Content

MAY 29, 2023

Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels. Building Trust and Credibility Copywriting helps you build trust and credibility with your audience. Where Can Use Copywriting Fundamentals?

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

BKA Content

DECEMBER 7, 2022

Of course, everyone in this field must have certain skills, including a firm grasp of written language and a clear understanding of branding. Branding Support. Copywriting plays an essential role in branding — after all, who’s responsible for the text that greets website visitors? Who creates ad copy to entice consumers?

Copywriter 88

Copywriter Copywriting Freelance Content Creation 88

Smart Blogger

MAY 25, 2023

This article isn’t just about defining copywriting; it’s about showing you, yes you, how to turn ordinary words into extraordinary messages that captivate your audience. It serves as the foundation of your brand’s voice and messaging. But the magic doesn’t stop at keyword use. Let’s dive right in!

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Neil Patel

OCTOBER 26, 2020

Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years). Killer keyword strategies matter too. I’ll walk you through Amazon ad setup best practices, so you’ll know just what to do to get your products flying off the shelves. Why Your Business Should Use Amazon Ads.

Ads 119

Ads Ad Copy Electronics Keywords 119

Smart Blogger

MAY 9, 2023

Mastering key copywriting skills can transform your writing from bland to brilliant, helping you create compelling content that captivates your audience. Tell Engaging Stories That Resonate with Your Audience Forget about bland sales pitches. To engage your audience, tell a story that resonates with them.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Neil Patel

JUNE 9, 2021

One of the most important reasons to practice business ethics in your PPC ads is to help you build strong relationships with your customers. People trust ethical brands as they’re authentic and transparent. They know they’ll get exactly what the brand promises in its ads. Never plagiarize other brands’ ad copy.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

The Hoth

JANUARY 31, 2023

By geo-targeting specific locations, you’ll significantly reduce the amount of competition you have while simultaneously honing in on your true target audience. 1: Superior audience targeting While it may initially seem counterintuitive, targeting a smaller, local audience will significantly benefit your brand.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

ContentWriters

OCTOBER 27, 2022

It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. Using an SEO content writing service with experienced writers can help craft content that provides the balance between valuable information and SEO best practices, such as leveraging keyword research. Both Use Keywords.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

APRIL 7, 2021

Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a current beauty trend. If a brand has a limited-time offer like free shipping or a sale, then a PPC ad could also highlight it at a specific timeframe. How do you pick keywords for this brand type?

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

MARCH 23, 2021

Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. For example, if you’re selling ‘fishing rods,’ you can decide to only show your ads when someone types the word ‘fishing rods,’ into Google. Choose the Right Keywords to Target. in spite of the high bid.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

JANUARY 19, 2022

Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway. Lastly, the best part about focusing on local rankings is the ability to rank for a question or long-tail keyword. You want to make sure that your link is near the top.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Smart Blogger

MAY 26, 2023

They are the wordsmiths who harness the power of language to attract, persuade, and retain audiences. They are strategists, understanding the nuances of the market and the target audience. For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. Let’s dive right in.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Freelance Writing Jobs

JANUARY 22, 2023

If you can write with the intention of hitting the emotions of your audience while illustrating the benefits of your business through hard facts and statistics, you’ve got a recipe for a landing page that focuses on the consumer’s needs while subtly sharing information about your company alongside it as the solution to these needs.

Writing Style 75

Writing Style Script Landing Page Writing 75

Neil Patel

MARCH 10, 2023

Amongst our recommendations, we noticed that this brand was not utilizing the 130+ characters in their product titles. What the vendor manager said made a lot of sense, focusing on short concise titles for a growing mobile audience. In some cases, they “stuff keywords” in the hope that they can rank for different searches.

Writing 72

Writing Electronics Utilities Keywords 72

The Hoth

OCTOBER 20, 2022

Certain risks do come along with PPC like ad placement or a competitive keyword. So, it’s best to choose the right type of ad campaign that fits your goal. . Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . Display ads.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Neil Patel

MARCH 16, 2021

What exactly are PPC ads, and how can they help your business? Pay-per-click (aka PPC) ads are an online advertising model. Advertisers bid on specific keywords and only pay when a user clicks through. Here are a few of the different types of PPC ads: search result display social media video retargeting.

Brand Awareness 113

Brand Awareness Ads Keywords Education 113

Smart Blogger

JULY 11, 2023

But how do you keep up and ensure your brand remains visible in the vast digital sea? SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads. Next, they place bids on these keywords, kind of like an auction. You’ve come to the right place! The objective?

Engineering 59

Engineering Landing Page Marketing Construction 59

Neil Patel

DECEMBER 28, 2021

While a blog post about the permanence of the cottagecore aesthetic might be popular, this topic may not align with your brand. If that’s the case, look for other search terms that might meet your audience’s interest in some way. Use Popular Search Terms and Find a Unique Angle to Cover the Topic. Personalize Your Messages.

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

Freelance Magic

OCTOBER 19, 2022

you can select your niche by the audience you want to serve, rather than the industry. For example, if you want to target young working mums, you have the option of writing for recipe blogs, productivity and time management tools, and other brands that sell products and services to young, working mums. . More Enjoyment! .

Freelance 130

Freelance Finance Landing Page Projects 130

Content Hacker

DECEMBER 15, 2022

It didn’t know about it, work from it, or write it out for my audience. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. ” Get my FREE ebook, the Art of Writing for an Online Audience: Name.

Copywriter 105

Copywriter Copywriting Writing Copy 105

Neil Patel

OCTOBER 7, 2021

See how your audience responds to it. When marketing without cookies, you need to know who your audience is. Post simple polls in community forms to get a broad view of audience interests. This will help customers connect with your brand better. Instead, try one or two approaches first. Invest More in Market Research.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. How do you measure the success of location-based keywords? Impeccable keyword research.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Smart Blogger

MAY 31, 2023

It’s all about reaching your audience in their digital space and influencing their buying decisions. These channels could range from owned media like your website or blog post , to earned media like customer reviews and social media mentions, or even paid media , think Google Ads. Well, you’re in the right place.

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads.

Ads 81

Ads Creative Director Storytelling Advertising 81

Neil Patel

MAY 14, 2021

When ads use questions effectively, potential customers may feel like the brand cares about them and isn’t simply trying to sell them something. But, you can measure data to see if your questions in PPC ads are driving people to your page. Engaging your audience is essential. Showcase Brand Personality.

Utilities 104

Utilities Ads Engagement Agency 104

Neil Patel

JULY 29, 2021

Are you searching for a new digital advertising opportunity that can help you reach new audiences and widen your overall reach? If you answered yes to that question, you should consider Reddit ads. For starters, Reddit can drastically increase your audience exposure. Find a Niche Topic Related to Your Brand.

Ads 110

Ads Sales Banking Advertising 110

Neil Patel

OCTOBER 16, 2020

Instead, you can boost your brand awareness, get more leads, and increase sales – all at the same time! For years, Google had a problem with companies using and bidding on keywords that were unrelated to the actual keyboard they bid. So if you find your sales dwindling, you now know the reason why. End results?

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

NOVEMBER 3, 2021

Marketing campaigns, social posts, ad copy, and website flow are all included in that process. For example, an algorithm can be built to categorize creative assets for various segments of your target audience. That’s right, data labeling can do more than just categorize data based on keywords. Optimize Prices.

Marketing 125

Marketing Healthcare Utilities Finance 125

BKA Content

JANUARY 19, 2023

In its basic form, SEO is the practice of optimizing your web pages with targeted keywords that people search for in an effort to help your website rank on search engines. There are several platforms that you can use to run ad campaigns including Meta (Facebook & Instagram), Google Ads , Tik Tok, and more.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52