Melanie Saxton

FEBRUARY 16, 2023

Blogging and Web Copy SEO blogging, keyword-rich and powerful web pages, industry-standard best practices, researched and wordsmithed to be compelling, created to reach target audiences, and written with expertise across industries.

Hospitality 130

Hospitality Editorial Ad Copy Projects 130

Neil Patel

SEPTEMBER 20, 2021

Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. However, it’s important to recognize not everyone is in your target audience. Identify/Research Your Target Audience. What does your target audience want? Don’t know where to start? Create a Buyer Persona.

Ads 126

Ads Ad Copy Social Media Advertising 126

Neil Patel

OCTOBER 14, 2021

Do Black Friday Ad Campaigns Make a Difference? You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. Top 8 Black Friday Ad Campaign Tips. Follow these simple yet powerful strategies to build successful Black Friday ad campaigns. Here’s how.

Ads 125

Ads Ad Copy Social Media Copy 125

Income Diary

MARCH 22, 2024

By using artificial intelligence technology, you can create high-quality content that is optimized for search engines and engages your audience. This feature can also help you identify which keywords and phrases are driving traffic to your site, as well as which pages are most popular and engaging for your audience.

Engineering 52

Engineering Content Creation Content Content Creator 52

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. In other words, Twitter shoulders some of the risks involved in running paid ads on their platform. Keyword Targeting. You can conduct keyword research to find seed keywords you can start with.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

The Hoth

JANUARY 16, 2024

SEO stands for search engine optimization, and it’s the practice of modifying your web content to rank better for your most important keywords on search engines like Google. Whether your audience wants to look up information, answer a question, or make a purchase – they all turn to the mighty Google first ( 93% of the time , to be precise).

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. Use Keywords Sparingly. The best part?

Ads 140

Ads Ad Copy Copy Keywords 140

Grammarly

SEPTEMBER 18, 2023

Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Most copywriting relies on persuasive writing and using the right keywords in the right places. Just be sure to describe what kinds of keywords/hashtags you need and which audience you’re trying to appeal to.

Copywriter 95

Copywriter Copywriting Script Marketing Copy 95

Neil Patel

NOVEMBER 30, 2020

Marketers and business owners alike know the inherent value of PPC ads. of consumers interacting with Google ads when online shopping, it’s no wonder PPC ad creation is growing exponentially. How can you craft PPC ads that stand out from the crowd with such a highly saturated market? With 64.6%

Ads 125

Ads Ad Copy Writing Copywriter 125

Smart Blogger

MAY 9, 2023

Mastering key copywriting skills can transform your writing from bland to brilliant, helping you create compelling content that captivates your audience. Tell Engaging Stories That Resonate with Your Audience Forget about bland sales pitches. To engage your audience, tell a story that resonates with them.

Copywriter 94

Copywriter Copywriting Persuasion Search Engine Optimization 94

Grammarly

JULY 28, 2023

Marketing AI writing tasks 9 Web page copy Web page copy is trickier than it seems. It must explain the advantages of an organization or a product, speak in a tone that resonates with its target audience, and also include relevant SEO keywords—all at the same time. For this, AI writing software can be a help.

Writing 95

Writing Ad Copy Text Copy 95

Smart Blogger

MAY 25, 2023

This article isn’t just about defining copywriting; it’s about showing you, yes you, how to turn ordinary words into extraordinary messages that captivate your audience. It effectively communicates your brand’s personality, values, and promises to the audience, making it stand out in a sea of competition.

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

Smart Blogger

JANUARY 22, 2024

The reasons are manifold: Guides Your Marketing Strategy : A well-defined funnel helps in tailoring your marketing efforts at different stages, ensuring that you’re reaching out to your audience in the most effective way. But it’s also crucial to actively engage with your target audience.

Marketing 95

Marketing Persuasion Social Media Brand Awareness 95

BKA Content

DECEMBER 7, 2022

Who creates ad copy to entice consumers? Well-done branding builds trust with consumers and appeals to businesses’ target audiences, creating long-term relationships with customers. However, not everyone has the skills to naturally include target keywords in a sentence. Written Content Creation. Social media posts.

Copywriter 86

Copywriter Copywriting Freelance Content Creation 86

Neil Patel

MARCH 23, 2021

Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. For example, if you’re selling ‘fishing rods,’ you can decide to only show your ads when someone types the word ‘fishing rods,’ into Google. Choose the Right Keywords to Target. in spite of the high bid.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

JANUARY 19, 2022

Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway. Lastly, the best part about focusing on local rankings is the ability to rank for a question or long-tail keyword. You want to make sure that your link is near the top.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

ContentWriters

OCTOBER 27, 2022

It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. Using an SEO content writing service with experienced writers can help craft content that provides the balance between valuable information and SEO best practices, such as leveraging keyword research. Both Use Keywords.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

OCTOBER 7, 2021

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. Words with more than one meaning can make your ad memorable when used well.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Credible Content

MAY 29, 2023

Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels. Building Trust and Credibility Copywriting helps you build trust and credibility with your audience. Where Can Use Copywriting Fundamentals?

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Smart Blogger

JULY 11, 2023

SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads. Here’s how they work together: First, businesses spot those golden keywords that their customers are likely to use when they’re looking for the products or services they offer. The objective?

Engineering 64

Engineering Landing Page Marketing Construction 64

Neil Patel

APRIL 27, 2021

Have you ever thought a struggling ad campaign would perform better outside of the country? International PPC campaigns work best when you understand your target audience and appeal to the local culture. Here are seven top tips for running international PPC ads to give you the knowledge necessary to succeed anywhere on the planet.

Ads 89

Ads Ad Copy Advertising Copy 89

The Hoth

JANUARY 31, 2023

By geo-targeting specific locations, you’ll significantly reduce the amount of competition you have while simultaneously honing in on your true target audience. 1: Superior audience targeting While it may initially seem counterintuitive, targeting a smaller, local audience will significantly benefit your brand.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

OCTOBER 26, 2020

Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years). Killer keyword strategies matter too. I’ll walk you through Amazon ad setup best practices, so you’ll know just what to do to get your products flying off the shelves. Why Your Business Should Use Amazon Ads.

Ads 119

Ads Ad Copy Electronics Keywords 119

Neil Patel

JUNE 9, 2021

This could be anything that includes: advertising products you can’t supply using a high-traffic keyword that’s not relevant using hype to infer your product does what, in reality, it doesn’t. They try to rack up impressions on their ads by creating their ads around popular keywords that attract a lot of traffic.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

DECEMBER 4, 2020

With a few tweaks, you may reach your target audience more efficiently and bring motivated buyers to your website. Through a successful PPC campaign , your website could feature at the top of the page for your chosen keywords, potentially bringing in a large volume of traffic. To do this, start by understanding your target audience.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Neil Patel

APRIL 7, 2021

Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a current beauty trend. If a brand has a limited-time offer like free shipping or a sale, then a PPC ad could also highlight it at a specific timeframe. How do you pick keywords for this brand type? Brand Awareness.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Smart Blogger

MAY 26, 2023

They are the wordsmiths who harness the power of language to attract, persuade, and retain audiences. They are strategists, understanding the nuances of the market and the target audience. In essence, copywriting is about evoking emotions and crafting narratives that resonate deeply with the target audience, moving them to act.

Copywriter 80

Copywriter Copywriting Persuasion Freelance Copywriting 80

Freelance Writing Jobs

JANUARY 22, 2023

If you can write with the intention of hitting the emotions of your audience while illustrating the benefits of your business through hard facts and statistics, you’ve got a recipe for a landing page that focuses on the consumer’s needs while subtly sharing information about your company alongside it as the solution to these needs.

Writing Style 75

Writing Style Script Landing Page Writing 75

The Hoth

OCTOBER 20, 2022

Certain risks do come along with PPC like ad placement or a competitive keyword. So, it’s best to choose the right type of ad campaign that fits your goal. . Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . Display ads.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Content Hacker

DECEMBER 15, 2022

It didn’t know about it, work from it, or write it out for my audience. I would take them into a keyword research tool and map them to the right low-competition keywords, and work from there; the final topics will likely look different from these rough ideas. The squares circled in red were human-generated copy.

Copywriter 105

Copywriter Copywriting Writing Copy 105

Backlinko

JUNE 2, 2023

Tone settings : Adjust the tone and phrasing to suit your desired audience. All you need to do is input a small amount of information, such as some keywords, and Jasper generates your content for you. When using the Blog Post Wizard tool, your templates just need a title, some keywords, and a tone of voice. often successfully.

Content 67

Content Landing Page Ad Copy Copy 67

Smart Blogger

MAY 31, 2023

It’s all about reaching your audience in their digital space and influencing their buying decisions. These channels could range from owned media like your website or blog post , to earned media like customer reviews and social media mentions, or even paid media , think Google Ads. Well, you’re in the right place.

Digital Marketing 79

Digital Marketing Marketing Brand Awareness Social Media 79

Neil Patel

MARCH 10, 2023

What the vendor manager said made a lot of sense, focusing on short concise titles for a growing mobile audience. In some cases, they “stuff keywords” in the hope that they can rank for different searches. However, my gut after over 20 years of writing compelling ad copy is that consumers scan more than they read.

Writing 72

Writing Electronics Utilities Keywords 72

Neil Patel

MAY 24, 2021

If people (or bots) are fraudulently clicking on your ads, then it can mean you’re paying for clicks that aren’t real. This can use up your daily ad spend, meaning you never reach your target audience with your message. This means the publisher won’t be able to see your ads on their site and isn’t able to keep clicking them.

Ads 142

Ads Landing Page Social Media Advertising 142

Neil Patel

AUGUST 25, 2020

The longer you’re in business, and the more campaigns you run, the more first-party data you gather about your specific audience and how they behave. Furthermore, they know how to use it to predict your audience’s buying behavior based on similar industries and past clients. How do you measure the success of location-based keywords?

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

OCTOBER 7, 2021

See how your audience responds to it. When marketing without cookies, you need to know who your audience is. Post simple polls in community forms to get a broad view of audience interests. By analyzing search data, AI-driven bidding determines which keywords and trends generate the most conversions. Here’s how.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Neil Patel

DECEMBER 28, 2021

If that’s the case, look for other search terms that might meet your audience’s interest in some way. “How to maintain mental health” was searched more than ever in 2021—most industries could leverage that to provide mental health advice and tips to their audience. . Sage green might not be in your wheelhouse.

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115