Neil Patel

JUNE 23, 2021

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

JANUARY 20, 2021

It is influenced by your Ad targeting options and can also impact organic reach. Your content’s reach has a lot to do with engagment — that is how many people like, react, comment, or share your post. Engagement rates are way up — but organic reach is way down. But it’s not so simple. Absolutely. The result?

Social Media 145

Social Media Persuasion Promotion Ads 145

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. It effectively communicates your brand’s personality, values, and promises to the audience, making it stand out in a sea of competition. Its primary objective?

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. These are like remarketing or retargeting audiences that just visited your website, engaged with you on Facebook, or even recently joined your newsletter. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

FEBRUARY 23, 2023

Segmentation enables you to tailor content and ad campaigns according to the needs of particular customer groups. With this approach, you can ensure that every message resonates with its intended recipient – dramatically increasing engagement rates and ROI. Impressions can be made on posts, stories, profiles, and advertisements.

Ads 104

Ads Advertising Text Social Media 104

Credible Content

MAY 29, 2023

3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

The Hoth

JANUARY 31, 2023

2: It raises brand awareness This perk is especially useful for newer businesses eager to implant their names in the minds of potential customers. By using local Google Ads campaigns (formerly Google Adwords), your ads will appear at the very top of the search results, even above the organic results. What are those?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Smart Blogger

MAY 31, 2023

These channels could range from owned media like your website or blog post , to earned media like customer reviews and social media mentions, or even paid media , think Google Ads. It’s a roadmap to increase brand awareness, engage your target audience , and ultimately, convert visitors into loyal customers.

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

Neil Patel

MARCH 30, 2023

A different style of ad might also be refreshing for the people you’re trying to reach, making your ad even more appealing. Sometimes, you can make your ad more click-worthy by placing a call-to-action within the image. If you’re going to use text in an image, it can impact the reach of your ad.

Ads 113

Ads Landing Page Advertising Copy 113

Neil Patel

AUGUST 6, 2021

Coupled with BigCommerce’s fully customizable email templates (using code or the text editor), creating follow-up campaigns couldn’t be easier. Invest in interactive content to engage customers and get more data to create hyperpersonalized experiences. Create Engaging and Targeted Paid Ad Campaigns. Boost brand awareness.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

APRIL 8, 2021

It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Then there are all the different ad formats to consider, making sure your images pass the text checker, writing the copy, getting final creative approval–and that’s all before you set up targeting inside the Ads Manager.

Creativity 110

Creativity Landing Page Ads Lead Generation 110

Moz

NOVEMBER 8, 2020

Let’s say you’re an account manager for a digital agency, and you have some great insight that you think could be helpful in driving some new ad copy testing for your biggest client. Seeing that your Google Search text ad has a poor click-through rate is only actionable if you have the foundation to take steps and improve it.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Neil Patel

OCTOBER 14, 2021

Your pins can get engagement for your business if you execute them right. No one is going to find your pin if you don’t optimize for engagement. Optimize and still sound human by simply adding a strong keyword within the right context. Engage to Build Relationships and Gain New Followers. Engagement is a two-way street.

Brand 145

Brand Social Media Marketing Keywords 145

Backlinko

MAY 14, 2024

Helping to engage its target market. Create a Visual Identity Your brand’s visual identity should be a unique, memorable reflection of your business. Here’s how we used “SEO trends” as the anchor text to link to an article on trends. Authenticity and alignment with your brand messaging are vital to these partnerships.

Marketing 103

Marketing Social Media Keywords Engineering 103