The Creative Penn

FEBRUARY 5, 2024

Isabelle Knight talks about the importance of author brand in an age of limitless content, and gives tips on how to discover yours. Show Notes Brand and it's importance in the age of AI Is human connection more important than content? So you mentioned the word “brand” there. Tell us— What is a brand?

Brand 98

Brand Social Media Publisher Publishing 98

Content Hacker

NOVEMBER 1, 2022

You might have a brand idea in the works… Or, your brand is well-established… But you’re looking for brand voice examples. And when we look at what drives brand trust , it’s clear to see that customers crave authenticity. Finding, and sticking to, a brand voice. And why does brand voice matter?

Brand 98

Brand Content Creation Communication Social Media 98

Neil Patel

OCTOBER 14, 2021

There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Black Friday ad campaigns are one of the quickest way to drive revenue. Make Your Sales Specials Clear.

Ads 125

Ads Ad Copy Social Media Copy 125

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. Brochures and Flyers: Printed materials used for promotional purposes.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Backlinko

MAY 14, 2024

Like Gyubee, aim for differentiators that are relevant to your customers and defendable—aka not easily copied by competitors. Highlight them in these crucial areas: Website and marketing copy Social media bios and posts Product descriptions and packaging For example, Gyubee highlights its differentiators across various touchpoints.

Marketing 74

Marketing Social Media Keywords Engineering 74

Backlinko

DECEMBER 21, 2023

It determines an ad’s usefulness and relevance for someone searching for a specific keyword. It impacts your ad’s position and cost-per-click (CPC). Ad Copy Testing (A/B Testing): A/B testing involves comparing two versions of your ad copy to see which one performs better.

IT 106

IT Ad Copy Keywords Landing Page 106

Backlinko

FEBRUARY 19, 2024

As a result, it can enhance sales outcomes. Market research: Consult your sales department to understand the businesses they frequently encounter during research within your target market. Ad Copy Analysis A key part of any PPC competitor analysis involves assessing your competitors’ ad copy.

Ad Copy 90

Ad Copy Landing Page Social Media Keywords 90

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Promoted tweets are the most common type of Twitter ad campaigns. Promoted tweets are usually used for lead generation, brand awareness, and product promotion, among many others.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Content Writing

DECEMBER 20, 2022

In terms of attracting readers’ attention to content writing (electronic medium of copies), the last few decades have been phenomenal. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. It has the potential to amplify your brand’s voice for target audiences. Purpose: .

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. Now, you might be wondering, how does this differ from a sales funnel ? On the other hand, the sales funnel is more focused and kicks in at the later stages of the customer journey.

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Neil Patel

SEPTEMBER 20, 2021

For instance, the team behind Tinder, a popular dating service, may market themselves to young adults who feel lonely by positioning their brand as a way to meet new people and form meaningful connections. Ask questions like: What were your sales in the last few months? They increase brand awareness through word of mouth.

Ads 126

Ads Ad Copy Social Media Advertising 126

Neil Patel

JUNE 9, 2021

One of the most important reasons to practice business ethics in your PPC ads is to help you build strong relationships with your customers. People trust ethical brands as they’re authentic and transparent. They know they’ll get exactly what the brand promises in its ads. Never plagiarize other brands’ ad copy.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

BKA Content

DECEMBER 7, 2022

How do you write an article that sells a product without being “sales-y”? Of course, everyone in this field must have certain skills, including a firm grasp of written language and a clear understanding of branding. Branding Support. Who creates ad copy to entice consumers? On-brand voice.

Copywriter 90

Copywriter Copywriting Freelance Content Creation 90

Neil Patel

OCTOBER 26, 2020

Chances are, Amazon ads spurred some of those sales. Amazon ads allow companies to pop to the top of search results. You reap a return on your investment in the form of enhanced sales and potential customer loyalty. Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years).

Ads 119

Ads Ad Copy Electronics Keywords 119

Smart Blogger

AUGUST 5, 2023

These are the brands you interact with on a daily basis, like Starbucks selling you your morning cup of coffee or Amazon delivering your latest impulse buy. The answer lies in the way they approach marketing, sales, customer service, and even product development. But why does it matter whether a company operates in a B2B or B2C manner?

Ad Copy 70

Ad Copy Utilities Manufacturing Government 70

Smart Blogger

MAY 9, 2023

Tell Engaging Stories That Resonate with Your Audience Forget about bland sales pitches. Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This will help you develop the ability to weave captivating narratives into your copy. ” Notice the difference?

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Neil Patel

MARCH 18, 2021

What brands does Generation X like right now? In their top 10 brands , you’ll find tech, retail, media and entertainment, automotive, and apparel companies. You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Create Ads That Appeal Specifically to Generation X.

Ads 127

Ads Ad Copy Advertising Social Media 127

Freelance Writing Jobs

JANUARY 22, 2023

They’re designed with one goal—to increase conversions and secure a potential sale. For products or services like this that require a consultative sales process, it’s prudent to try and answer any questions the user might have within your copy. People go to blogs for education and answers, not for a sales pitch.

Writing Style 75

Writing Style Script Landing Page Writing 75

Neil Patel

AUGUST 3, 2021

What Is the Facebook Ad Library? Facebook Ad Library is a free, public database of every ad currently active on Facebook, Messenger, and Instagram. Users can view every detail of the ads, including the copy, the image, how long it’s been live, when it launched, and any versions being A/B tested. Do they sell?

Ads 136

Ads Advertising Copy Insurance 136

Content Hacker

DECEMBER 15, 2022

Since then, I’ve been behind over 40,000 content projects, which have generated over $5M in sales to my businesses, and much more to my clients’ businesses. The AI-generated copy is full of fluff. We’re taking on 2-3 clients at a time for high-converting brand websites. It Writes Fluff. Want one of your own?

Copywriter 105

Copywriter Copywriting Writing Copy 105

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. Create Your Responsive Search Ad Headlines.

Ads 140

Ads Ad Copy Copy Keywords 140

Smart Blogger

MAY 26, 2023

A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. Every business, every brand, every entity with a digital presence needs compelling content.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Neil Patel

APRIL 7, 2021

Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a current beauty trend. If a brand has a limited-time offer like free shipping or a sale, then a PPC ad could also highlight it at a specific timeframe. How do you pick keywords for this brand type?

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Smart Blogger

AUGUST 11, 2023

It blends crafted content, targeted advertisements, audience interaction, and brand reputation management. Every post you make, every ad you launch, and every Messenger chat you engage in is a deliberate act in this bustling metropolis to pull people into your shop. What makes it such a lucrative platform for brands and businesses?

Marketing 66

Marketing Social Media Collaboration Brand Awareness 66

Ashleyn Writes

FEBRUARY 16, 2022

The first copy I include when I write a media pitch (even before the hook). The difference in PR and marketing, + multiple media pitch examples so you can swipe copy for your own email pitch template—which you can craft by the end of this post. Think ads on any social media platform, paid placements, and some partnerships.

Media 147

Media Copy Advertising Creativity 147

Neil Patel

APRIL 15, 2021

For service businesses everywhere, the noise of the telephone is often the sweet sound of sales. The user can be on the phone with someone in two taps, reducing friction in the customer journey because they don’t have to try to find the number on the brand’s website. Call-only ads only appear on mobile devices.

Ads 109

Ads Ad Copy Copy Contractor 109

The Creative Penn

SEPTEMBER 18, 2023

Disrupting my creative process with generative AI tools Disrupting my publishing and marketing process with Kickstarter and Shopify How much do I rely on Amazon for book sales and total business income? The Pilgrimage Kickstarter made £25,771 (around US$32K) and I've sold 1350 copies across all the stores so far (Mar -August 2023).

Creativity 98

Creativity Sales Retail Publisher 98

The Hoth

JANUARY 16, 2024

Also, SEO efforts famously have a compounding effect , where the content you worked hard to establish continues to generate traffic, leads, and sales for many months to come. That way, your ads will direct users to landing pages designed to convert, greatly increasing your chances of generating a lead or sale.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Backlinko

AUGUST 16, 2023

Plus, you can include or exclude keywords from your searches which is great for excluding branded terms. There are reports designed for different stages of the sales cycle including: Pre-sales Onboarding Planning Retention Upselling Plus, you can brand the reports with the logos of your clients.

Ad Copy 64

Ad Copy Keywords Projects Advertising 64

Neil Patel

MARCH 15, 2021

Get ready to put some time and effort into creating ads that fit your branding and follow Instagram’s creative best practices. Consider the types of Instagram ads: stories ads photo ads video ads carousel ads collection ads ads on the Explore page. How much do Instagram ads cost?”

Ads 104

Ads Social Media Advertising Ad Copy 104

Copyhackers

SEPTEMBER 23, 2022

Idea 3: Merge content marketing with Meta ads to learn what your audience wants to see and hear from your brand. Idea 4: Add video to your ads to help boost engagement and conversions. Do you have a Facebook ads strategy? Idea 1: Know your audiences before planning your Facebook ads strategy.

Ads 52

Ads Copywriter Copywriting Ad Copy 52

Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. While mistakes may be embarrassing and used well, they can also be a tool to shine the spotlight on your brand or product. 6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

JANUARY 19, 2022

You’re providing a direct answer to a search query while also spreading brand awareness of your business, your expertise, and your ability to provide those services. There are many advantages to marketing to your local audience, but these are the main ones that will help you increase your sales revenue. Leapfrog the Competition.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

JUNE 23, 2021

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

The Hoth

FEBRUARY 2, 2023

To scale a business, you need to establish systems and processes that will set you up for rapid growth – such as developing your brand identity, creating a customer avatar, setting up core values, and optimizing workflows. They’re an example of a small brand that was able to scale internationally due to their tenacity and smart planning.

Manufacturing 96

Manufacturing Consulting Construction Retail 96

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Mobile devices account for over half (53%) of clicks on search ads. Or raise brand awareness.

Agency 133

Agency Landing Page Digital Marketing Ads 133

The Hoth

JANUARY 31, 2023

Local PPC ads can start generating traffic, leads, and sales for you from day one – which is crucial for small businesses in desperate need of new clients. 1: Superior audience targeting While it may initially seem counterintuitive, targeting a smaller, local audience will significantly benefit your brand.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93