Smart Blogger

MAY 26, 2023

To give you a clearer idea, let’s walk through some of these roles: Marketing Copywriter : Crafts compelling ad copy designed to sell products or services. Advertising Copywriter : Brainstorms catchy slogans, memorable taglines, and compelling advertising concepts.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Content Hacker

JUNE 30, 2023

Ebooks, guides, and other resources provide extra insights into relevant topics while reinforcing key concepts your students learn throughout the coursework. Step #1 : Identify your ideal customer profile to create highly targeted ads that resonate with them. This, in turn, makes it easy to sell on your blog.

Collaboration 98

Collaboration Blog Blogging Banking 98

Make a Living Writing

APRIL 18, 2023

If you want to make it as a copywriter, you will have to understand how to make your concepts “stick” #3 – The Boron Letters by Gary Halbert The Boron Letters are one of those legendary books that should be required reading for copywriters.

Copywriter 117

Copywriter Copywriting Copy Persuasion 117

ContentWriters

OCTOBER 27, 2022

You can track your ad in analytics as soon as it’s launched and see how it’s performing at any time. You can also tweak ad copy, bids, and targeting at any time to test the impact. When to Use Paid Search Ads. Because it offers immediate feedback, SEM is a powerful tool for testing ad copy and landing page conversions.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

APRIL 28, 2021

It’s believed Kelly Johnson first used the phrase in the 1960s when it was originally applied to design concepts. Working with the ad agency, Anomoly, Converse included keywords teenagers might use when searching online, like “spelling bee” or “how to talk to girls.”. Keep It Simple Stupid (KISS).

Ads 81

Ads Creative Director Storytelling Advertising 81

Neil Patel

AUGUST 10, 2021

It needs to be a part of your process from the very conception of your book. Strategy #1: Research Your Niche. Any good marketing starts with research. For this reason, marketing shouldn’t just be an afterthought. If you fail in your market research, then you may find you’re writing a book that nobody wants to read.

Marketing 143

Marketing Social Media Sales Construction 143

Moz

SEPTEMBER 27, 2020

Below is a list of suggested actions to take when improving your underperforming content, with some very valuable links to other resources (mostly from Moz or Google) that can help you expand on individual concepts. Make sure your page can be crawled and indexed “properly”. So from a CTR perspective, they still matter.

Content 74

Content Keywords Ad Copy SEO 74

Neil Patel

JANUARY 20, 2021

While they do this on their blog, you can adopt the same concept for your Facebook page. What about actual Facebook ads? The concept is not much different. Step #4: Create your Ad using Ads Manager. Head to Facebook Ads Manager. Is the concept as sinister and shadowy as the name sounds?

Social Media 145

Social Media Persuasion Promotion Ads 145

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. You see, it doesn’t matter whether you’re doing search engine optimization or running a PPC ad with Facebook or Google Ads, you need a high-converting landing page.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This will help you develop the skill of expressing complex concepts in an easy-to-understand manner. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Neil Patel

MAY 14, 2021

JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. While the “human” copy generated 25 home equity applications, the AI copy generated 47. It’s a simple enough concept. How are companies using AI copywriting? I’ll give you an example. The findings?

Copywriter 143

Copywriter Copywriting Writing Script 143

Credible Content

SEPTEMBER 19, 2022

Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy. Nonetheless, just as I said above, it is always better to revise your concepts so that they remain fresh in your mind.

Copy 130

Copy Copywriter Copywriting Writing 130

Neil Patel

APRIL 22, 2021

If you plan to run a Google AdWords PPC or Facebook ad campaign, your landing page has to be ready before you write your ad copy. The urge to belong is related to the concept of social proof. Social proof is centered around a concept that people will take action based on what others have done.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

MARCH 30, 2023

If, after bidding higher, you find that your ads are still generating low impressions, then you might need to take a look at your custom audience targeting. Alternatively, it might be that your ad itself isn’t click-worthy – a concept we’re going to discuss next. It might be too precise.

Ads 113

Ads Landing Page Advertising Copy 113

Content Hacker

JANUARY 10, 2024

These platforms are like creative co-pilots who never tire out — ready 24/7 to spitball fresh concepts or refine your drafts until they shine. Apart from brainstorming original concepts from scratch, these intelligent tools offer another significant advantage — they can analyze your existing material! And personalization?

Content Creation 40

Content Creation Brand Content Proofreader 40

Content Hacker

DECEMBER 15, 2022

“With all the chatter around AI over the last few days, about 6 months ago I started playing with AI in my ad copy. In this campaign specifically, I tested 100% AI-written copy against my own. The squares circled in red were human-generated copy. That’s a whopping 10x increase in costs from AI-written ad copy.

Copywriter 105

Copywriter Copywriting Writing Copy 105

Moz

NOVEMBER 8, 2020

Instead, we learned about paid search and organic search along with some of the key concepts central to digital marketing. We also became certified in Google Ads Search along the way. Digital marketing concepts like understanding SEO basics can help make your presence known to potential customers, employers, and clients.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Moz

NOVEMBER 18, 2019

Now, this is a simple concept, but it is much more nuanced and complex to execute well. The concept of keyword research is straightforward — find the key terms and phrases that your audience uses to find information related to your business online. Again, these concepts seem simple but are quite difficult to execute well.

IT 60

IT SEO Concept Content 60

Moz

MAY 18, 2020

I want to introduce you to the concept of interdisciplinarity. This concept has been a driving force guiding our way through merging teams to create something new. For example, our performance content team now writes SEO metas and PPC ad copy. Introducing interdisciplinarity.

Collaboration 71

Collaboration Content Agency Concept 71

The Creative Penn

MARCH 17, 2023

” I'm not sure where this concept comes from that we authors have only one way to do it. ” I'm like, well, don't then but use it for your sales description and your ad copy. But if you use it any more than that, you're cheating.” Did we have to turn the heat up? Like, do you really want to write that?

Writing 98

Writing Creativity Marketing Copy Copy 98

Content Marketing Institute

NOVEMBER 7, 2017

What it is: Search engine marketing (SEM) or paid search involves purchasing ads or sponsored listings that appear on search engine results pages ( SERP ) when consumers search for information relevant to your content. When it comes to managing your paid search campaigns, a working knowledge of Google’s AdWords tool is key.

Promotion 105

Promotion Content Social Media Advertising 105