Moz

SEPTEMBER 27, 2020

That said, content alone cannot and should not be enough for a website to rank well, but it is a pretty great starting point! When I say “underperforming content”, I’m referring to content, either on transactional/commercial pages or editorial ones, that does not perform up to its potential. Underperforming content: theory first.

Content 74

Content Keywords Ad Copy SEO 74

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

MARCH 30, 2023

The main advantage of Facebook Ads is that they provide you with the ability to target your ads so that they’re shown to a very precise audience who will be curious about your offer and click, ideally to a specified landing page. someone clicks through to your website). It might be too precise.

Ads 113

Ads Landing Page Advertising Copy 113

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. In the same vein, when people are delighted with the copy on your landing page or PPC ads , they’ll click, because they perceive a benefit.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

MAY 14, 2021

JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. While the “human” copy generated 25 home equity applications, the AI copy generated 47. It’s a simple enough concept. However, one of the standout features is the landing page generator.

Copywriter 143

Copywriter Copywriting Writing Script 143

Moz

NOVEMBER 8, 2020

Instead, we learned about paid search and organic search along with some of the key concepts central to digital marketing. We also became certified in Google Ads Search along the way. If you are seeing an ad, there is a very good chance you fall into an audience segment that a brand has identified as a potential target.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Moz

MAY 18, 2020

I want to introduce you to the concept of interdisciplinarity. This concept has been a driving force guiding our way through merging teams to create something new. For example, our performance content team now writes SEO metas and PPC ad copy. Introducing interdisciplinarity. Create competitive advantage.

Collaboration 71

Collaboration Content Agency Concept 71

Content Marketing Institute

NOVEMBER 7, 2017

What it is: Search engine marketing (SEM) or paid search involves purchasing ads or sponsored listings that appear on search engine results pages ( SERP ) when consumers search for information relevant to your content. When it comes to managing your paid search campaigns, a working knowledge of Google’s AdWords tool is key.

Promotion 103

Promotion Content Social Media Advertising 103