Smart Blogger

JULY 13, 2023

It’s a Swiss army knife packed with features that help you track your keyword performance and spy on your competitors. You want to run ads targeting locals looking for a birthday cake. With an SEM tool, you can find the best keywords for your campaign, set your budget, create your ads, and track their performance.

Digital Marketing 69

Digital Marketing Landing Page Keywords Construction 69

ContentWriters

OCTOBER 27, 2022

Paid Search is also called search engine marketing (SEM) and pay-per-click (PPC). It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. The biggest player in SEM is Google, which currently dominates the search market capturing more than 83 percent of search traffic.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. Dishonest links are prevalent among marketers who get paid using the cost-per-impression (CPM/CPI) model. Trustworthiness.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

AUGUST 25, 2020

PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. How do you measure the success of location-based keywords? Mobile devices account for over half (53%) of clicks on search ads. The era of designing creatives and writing copy for desktop first… is over.

Agency 133

Agency Landing Page Digital Marketing Social Media 133

Smart Blogger

MAY 26, 2023

With every project comes the opportunity to learn about different industries, consumer behaviors, and marketing strategies. And as digital marketing evolves, there are always new techniques, trends, and platforms to explore. Step 4: Learn the Art of SEO In the digital world, copywriting and SEO are inseparable.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Smart Blogger

JULY 11, 2023

SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads. Here’s how they work together: First, businesses spot those golden keywords that their customers are likely to use when they’re looking for the products or services they offer. The objective?

Engineering 59

Engineering Landing Page Marketing Construction 59

Neil Patel

JANUARY 19, 2022

Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

OCTOBER 7, 2021

6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns. Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. In today’s crowded market, you may need to give yourself an edge. Use Common Typos and Misspellings in Keywords.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Backlinko

JUNE 2, 2023

Jasper : Best For Content Marketing Jasper is the best AI content generator for creating marketing copy, but that’s not all it can do. All you need to do is input a small amount of information, such as some keywords, and Jasper generates your content for you. You’ll never lose that much-needed ad copy again!).

Content 67

Content Landing Page Ad Copy Copy 67

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms. Now, you might be wondering, how does this differ from a sales funnel ?

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Neil Patel

MARCH 10, 2023

In some cases, they “stuff keywords” in the hope that they can rank for different searches. However, my gut after over 20 years of writing compelling ad copy is that consumers scan more than they read. A tool a lot of sellers and vendors use to look at rankings and keyword density is Helium10 , and I highly recommend it.

Writing 72

Writing Electronics Utilities Keywords 72

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. How can you do that when marketing without cookies? Here’s how.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Neil Patel

DECEMBER 28, 2021

For example, I might write about how to maintain mental health as a remote digital marketer or how to help your remote team maintain their mental health. For example, we searched “digital marketing.”. How can you capitalize on search trends in marketing? What are the search trends for late 2021?

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

Neil Patel

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

The Hoth

OCTOBER 20, 2022

Certain risks do come along with PPC like ad placement or a competitive keyword. So, it’s best to choose the right type of ad campaign that fits your goal. . Paid search marketing. Paid search marketing is one of the most commonly used types of PPC. Display ads.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Neil Patel

APRIL 28, 2021

It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads. It’s simple.

Ads 81

Ads Creative Director Storytelling Advertising 81

Neil Patel

NOVEMBER 23, 2021

Create Different Variations of Your Responsive Ads Assets. When creating responsive ads, you have greater flexibility for impressing your audience. You can use different variations of copy and images and measure what works best. Because of this, make sure to craft your descriptions in a way that they don’t repeat the copy.

Ads 112

Ads Landing Page Text Copy 112

Smart Blogger

JULY 31, 2023

While AI doesn’t “copy” in the traditional sense, it is trained on existing content. is an AI-powered tool that shines at creating marketing content. From social media captions to ad copies, Copy.ai All you need to do is pick a use case, enter your context, and Rytr will create the copy for you.

Blog Writer 72

Blog Writer Writer Content Creation Long Form Content 72

Content Hacker

JUNE 30, 2023

Step #1 : Identify your ideal customer profile to create highly targeted ads that resonate with them. Step #2 : Craft compelling ad copy and visuals that showcase the benefits of enrolling in your course. Step #4 : Analyze the performance of your campaigns regularly using tools like Google Analytics.

Collaboration 98

Collaboration Blog Blogging Banking 98

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. That’s what SEO is all about nowadays, right?

Content 74

Content Keywords Ad Copy SEO 74

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. When done right, SEO copywriting doesn’t just sprinkle keywords here and there like a chef adding spices to a dish. But what exactly is copywriting?

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This will help you develop the ability to weave captivating narratives into your copy. Use Persuasive Techniques to Influence Your Readers To write persuasive copy , focus on what motivates your target audience.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Neil Patel

APRIL 5, 2023

To use Majestic, begin by conducting a Google search to pick a post that ranks at the top of search engine results pages (SERPs) for your keyword. Incidentally, my guide, “ The Beginner’s Guide to Content Marketing ,” features within the top organic search results in this instance. Paid subscriptions start from $119.95

Social Media 133

Social Media Keywords SEO Advertising 133

Neil Patel

AUGUST 18, 2020

PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. We’ve helped companies like Intuit, GM, and Facebook make more money authentically, using our data-driven approach to digital marketing. . But not all audience segments or keywords are equal.

Agency 144

Agency Landing Page Consulting Portfolio 144

Neil Patel

FEBRUARY 18, 2021

You can monitor keywords as well. Best Ways to Use This Tool: Get competitors’ backlinks Monitor social (or other website) mentions of your company Monitor keyword mentions. Enter in a search term, either a keyword or a company, and the tool will tell you what’s being said about that term across blogs and social platforms.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Neil Patel

NOVEMBER 12, 2020

They only analyze their own keywords, bids, and landing pages. Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. Alternatively, you could work with a digital marketing consultant.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Freelance Magic

OCTOBER 19, 2022

Whether you’re a freelance writer or a digital marketer, the market is competitive. Whether you’re a freelance writer, designer, or digital marketer, the finance industry needs high-quality service providers. New apps and software are always emerging in this field, making the FinTech market equally lucrative.

Freelance 130

Freelance Finance Landing Page Projects 130

The Hoth

JANUARY 31, 2023

That’s why a local PPC strategy is such an effective digital marketing tool for smaller companies and local businesses. Of course, local paid search campaigns are like any other digital marketing strategy in that they require intelligent tactics and proper optimization to find sustainable success.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Content Hacker

JANUARY 10, 2024

Do Keyword Research and Topic Clustering 4. AI Content Creation Tools: A Game Changer for Entrepreneurs If you’re looking to stay ahead in the competitive world of digital marketing, embracing AI-powered content creation could be your smartest move yet. Brainstorm Content Ideas 2. Fast-Track Content Research 3.

Content Creation 40

Content Creation Brand Content Proofreader 40

Backlinko

AUGUST 16, 2023

It’s mostly used by digital marketers to improve their online search performance through keyword research and competitive intelligence. The dashboard has eight tabs at the top for easy access to things like keyword research, SEO tools, PPC research, tracking, and reports.

Ad Copy 62

Ad Copy Keywords Projects Advertising 62

Moz

AUGUST 27, 2020

We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta. Too many keywords. First thing, too many keywords. We see this a lot where people, in Google it says make sure to put together keywords that have the same sort of theme. That would also work for that particular keyword.

Ads 64

Ads Ad Copy Keywords Agency 64

Neil Patel

MAY 12, 2021

For example, there is no point in targeting an ad for digital marketing services in a region with poor network connectivity or a significant customer focus on physical stores. Then, monitor the search traffic, keywords, and market trends for this and other similar phrases. Come Up With Separate Targeting Keywords.

Ads 132

Ads Advertising Keywords Banking 132

Moz

MAY 2, 2019

We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta. Too many keywords. First thing, too many keywords. We see this a lot where people, in Google it says make sure to put together keywords that have the same sort of theme. That would also work for that particular keyword.

Ads 68

Ads Ad Copy Keywords Agency 68

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

Ad Copy 86

Ad Copy Landing Page Social Media Keywords 86

Moz

MAY 18, 2020

For example, our performance content team now writes SEO metas and PPC ad copy. Our paid and organic search teams are conducting keyword research and competitive analysis together, reducing duplication of effort. We solve digital marketing problems faster by pooling our knowledge.

Collaboration 71

Collaboration Content Agency Concept 71