Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Have you ever wondered, “What is copywriting, and how can I use it to create compelling content?” ” Well, you’re in the right place! Its primary objective?

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Copywriter Copywriting Copy Persuasion 76

The Hoth

NOVEMBER 1, 2022

Most SEO experts will tell you the same thing: quality always beats quantity when it comes to content creation. If you want to rank high in search engines , you should focus on creating a few stellar pieces of content instead of churning out hundreds of so-so articles. . What’s that? What is Content Velocity? Why does content velocity matter?

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IT Content Creation Content Copy 98

Neil Patel

MAY 3, 2021

It can be used to test everything from website copy to sales emails to search ads. A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. What is A/B Testing and Why Does it Matter? The same goes for emails.

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Landing Page IT Copy Sales Copy 144

The Hoth

JANUARY 25, 2024

Not only do these platforms make paid ad campaigns on Google and Bing possible, but they also provide crucial metrics for tweaking, optimizing, and perfecting ad strategies. These are the web pages that your paid ads will direct to, which is why they should be your main focus. It’s because SEM ads cost money.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

SEPTEMBER 2, 2021

When used correctly, it can help deliver highly relevant ads with little extra work. Less to manage : Dynamic ads allow you to target several related keywords with one ad. While it may take slightly longer to set up, you’ll have fewer ads to manage overall. Launch your ads and track the results.

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Keywords IT Landing Page Ads 133

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. SaaS stands for software as a service. That’s SaaS!

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Content Writer Writer Content Writing 237

The Hoth

OCTOBER 31, 2022

That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . It’s also important to note that AI writing software is NOT here to replace human writers. As robust as these AI tools are, they still cannot replicate human creativity, emotions, or passion. . 3: Save a ton of time .

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IT Proofreader Writing Content 105

Melanie Saxton

FEBRUARY 16, 2023

Blogging and Web Copy SEO blogging, keyword-rich and powerful web pages, industry-standard best practices, researched and wordsmithed to be compelling, created to reach target audiences, and written with expertise across industries. —> Contact me today <— and we’ll place you on my editorial calendar. Take your time.

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Hospitality Editorial Ad Copy Projects 130

Kayleigh Moore

OCTOBER 3, 2022

Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. Moonbeam is an AI-powered tool aimed at helping speed up the blog-writing process by adding efficiency from the outlining phase all the way to the final draft.

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Freelance Writer Writing Social Media Copy 173

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Check for these Common Problems Step #1: Interest-Based Targeting Facebook ad targeting is unrivaled in its versatility. Improving your conversion rates? Not so much.

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Ads Landing Page Ad Copy Advertising 145

Melanie Saxton

FEBRUARY 16, 2023

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. It takes training and experience to become a top-of-the-line marketplace copywriter. Learn more about my copywriting services HERE.

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Copywriter Copywriting Script Portfolio 130

Smart Blogger

JUNE 14, 2023

With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. From engaging blog posts and product descriptions to catchy marketing copy, it’s has got you covered. But what exactly is AI copywriting?

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Copywriter Copywriting Content Creation Ad Copy 91

Melanie Saxton

FEBRUARY 19, 2023

If you plan on having your manuscript or business content edited in the future, consider an editing reservation now! A downpayment will hold your spot and can be scheduled as far out as needed. It blocks space on my editorial calendar and ensures your project will get the time and attention it deserves.

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Editorial Portfolio Ad Copy Projects 130

Melanie Saxton

MARCH 5, 2023

It’s Not As Overwhelming As it Sounds Your biggest priority is getting your book written and edited — something only you could envision and accomplish. You are not expected to be a Jack of all trades and automatically know how to market your book.

Digital Media 130

Digital Media Media Script Ad Copy 130

Neil Patel

NOVEMBER 30, 2020

The Importance of Good Writing Skills for PPC Ad Copy. Google and Bing both reward superior writing with higher quality scores , earning you increased visibility and decreased cost per ad. While lowered cost is always a good thing, the real importance of good writing skills for PPC ad copy is audience reach and interaction.

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Ads Ad Copy Writing Copywriter 125

Caroline Gibson

JANUARY 11, 2022

In my blog What Is Tone Of Voice In Copy And Why Does It Matter? Sadly, clients sometimes only look at the bigger picture such as having a sparkling new TOV for the website and how that may then translate across into a brochure or ad copy or customer email. I talk about the importance of having a distinctive tone of voice.

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Creativity Freelance Copywriting Ad Copy Copy 130

Neil Patel

OCTOBER 14, 2021

If you’re launching a Black Friday ad campaign, make your offers clear. For example, look at this ad by First Hotels. Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. How do you make sure your Black Friday ad campaign makes your offers clear and attractive?

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. This is the bread and butter of a Google ads specialist.

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Ads Management Landing Page Ad Copy 144

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. What is Competitor Analysis?

Ad Copy 88

Ad Copy Landing Page Social Media Keywords 88

Neil Patel

DECEMBER 11, 2020

No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. Countless ads are competing for users’ attention. Your PPC ads need to make a big impact in a small space. What Is a Buzzword? This is called cognitive fluency.

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Ad Copy Landing Page Search Engine Optimization Ads 137

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This will help you develop the ability to weave captivating narratives into your copy. Use Persuasive Techniques to Influence Your Readers To write persuasive copy , focus on what motivates your target audience.

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Copywriter Copywriting Persuasion Search Engine Optimization 94

Grammarly

JULY 28, 2023

While the technology is not at that point yet, there are still lots of tasks that generative AI like ChatGPT and GrammarlyGO can help you with right now. In this guide, we talk all about AI-generated content and how it can help with your writing or copywriting. We’ll even discuss AI marketing tools and functions for businesses.

Writing 95

Writing Ad Copy Text Copy 95

Neil Patel

SEPTEMBER 20, 2021

Instead, you need to find your “ideal” users and create stellar niche paid ad campaigns to convert them. It is easy to confuse the terms (paid media, owned media, and earned media), as they all pertain to marketing, but address different types of ads. What is the return on investment from previous niche paid ad campaigns?

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Ads Ad Copy Social Media Advertising 126

Neil Patel

FEBRUARY 16, 2021

Engage Customers With Ads. Be Genuine in Ad Copy. If a customer reaches out to you or comments on an ad, it’s essential to share what your product can do and what it can’t do. How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should.

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Ads Ad Copy Social Media Copy 126

Neil Patel

JUNE 9, 2021

One of the most important reasons to practice business ethics in your PPC ads is to help you build strong relationships with your customers. They know they’ll get exactly what the brand promises in its ads. However, no matter how desperate you are to get people to click on your ads, don’t mislead your customers. Trustworthiness.

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Ad Copy Landing Page Advertising Ads 120

Content Writing

DECEMBER 20, 2022

In terms of attracting readers’ attention to content writing (electronic medium of copies), the last few decades have been phenomenal. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Website Sales Copy. Cost-per-mills (CPM ads). Yes, we are talking about copywriting.

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Copywriter Copywriting Electronics Writing 94

Grammarly

SEPTEMBER 18, 2023

Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Because AI is still relatively new, it can struggle with longer pieces like blog articles or involved web page copy. 3 Branding voices Ads for lawyers don’t use the same language as ads for sports drinks.

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Copywriter Copywriting Script Marketing Copy 94

Neil Patel

APRIL 19, 2021

Twitter Ads Are Dirt Cheap. Despite not being as huge as platforms like Facebook and YouTube, Twitter is still an excellent platform for running ads, so don’t ignore it as you design your social media marketing campaigns. 3 Types of Twitter Ads You Can Leverage. Promoted tweets are the most common type of Twitter ad campaigns.

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Advertising Ad Copy Social Media Brand Awareness 128

Income Diary

MARCH 22, 2024

is an AI-powered tool that can help you generate creative content ideas and write copy. can save you a lot of time and effort by automating the process of brainstorming content ideas and writing copy. can be used to generate a wide range of content types, such as blog posts, social media posts, product descriptions, ad copy, and more.

Engineering 52

Engineering Content Creation Content Content Creator 52

Neil Patel

MAY 14, 2021

Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. While the “human” copy generated 25 home equity applications, the AI copy generated 47.

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Copywriter Copywriting Writing Script 143

Copywriter Collective

MAY 3, 2024

Whether writing unique ad copies or emails, you must convey your message using simple language so that your target audience understands the message. So, when you are writing content for your blogs, marketing copies, and other channels, you must research the specific topic. Mastering copywriting isn’t an easy task.

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Copywriter Copywriting Storytelling Marketing Copy 52

Credible Content

MAY 29, 2023

In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. Whether you’re writing sales pages, social media posts, email campaigns, or advertising copy, understanding the fundamentals of copywriting enables you to craft messages that resonate with your target market.

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Persuasion Communication Copywriter Copywriting 130

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. How to Create Responsive Search Ads.

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Ads Ad Copy Copy Keywords 140

Content Hacker

DECEMBER 15, 2022

The days of the “robots among us” are here. There’s no denying it, with AI presenting itself in writing and marketing unlike it’s ever done before. When Arnold Schwarzenegger dropped his cliffhanging statement “I’ll be back” in The Terminator , did he actually know what the 2020s would bring?

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Copywriter Copywriting Writing Copy 103

Neil Patel

MARCH 18, 2021

You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Ensure your ad copy uses terms like “discount” or “promo code,” and be clear and authentic about your promotion. Create Ads That Appeal Specifically to Generation X. Missteps to avoid? Not necessarily.

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Ads Ad Copy Advertising Social Media 127

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. Setting up a countdown timer on your Google PPC ads couldn’t be easier.

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Promotion Sales Ad Copy Retail 131

Creative Little World

OCTOBER 26, 2023

With the help of AI, you can use natural language processing to analyse customer reviews, product specifications, and other relevant data to generate the initial draft of the product copy. You may have experienced incidents where AI, such as GPT-3, was used for content generation. So, is AI going to replace copywriters? The answer is no.

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Copywriter Copywriting Ad Copy Storytelling 52