Melanie Saxton

FEBRUARY 16, 2023

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. It takes training and experience to become a top-of-the-line marketplace copywriter. Learn more about my copywriting services HERE.

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Melanie Saxton

FEBRUARY 19, 2023

If you plan on having your manuscript or business content edited in the future, consider an editing reservation now! A downpayment will hold your spot and can be scheduled as far out as needed. It blocks space on my editorial calendar and ensures your project will get the time and attention it deserves.

Editorial 130

Editorial Portfolio Ad Copy Projects 130

Melanie Saxton

MARCH 5, 2023

It’s Not As Overwhelming As it Sounds Your biggest priority is getting your book written and edited — something only you could envision and accomplish. You are not expected to be a Jack of all trades and automatically know how to market your book.

Digital Media 130

Digital Media Media Script Ad Copy 130

Melanie Saxton

FEBRUARY 16, 2023

Blogging and Web Copy SEO blogging, keyword-rich and powerful web pages, industry-standard best practices, researched and wordsmithed to be compelling, created to reach target audiences, and written with expertise across industries. —> Contact me today <— and we’ll place you on my editorial calendar. Take your time.

Hospitality 130

Hospitality Editorial Ad Copy Projects 130

Neil Patel

NOVEMBER 30, 2020

The Importance of Good Writing Skills for PPC Ad Copy. Google and Bing both reward superior writing with higher quality scores , earning you increased visibility and decreased cost per ad. While lowered cost is always a good thing, the real importance of good writing skills for PPC ad copy is audience reach and interaction.

Ads 125

Ads Ad Copy Writing Copywriter 125

Neil Patel

OCTOBER 14, 2021

If you’re launching a Black Friday ad campaign, make your offers clear. For example, look at this ad by First Hotels. Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. How do you make sure your Black Friday ad campaign makes your offers clear and attractive?

Ads 125

Ads Ad Copy Social Media Copy 125

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. What is Competitor Analysis?

Ad Copy 88

Ad Copy Landing Page Social Media Keywords 88

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. SaaS stands for software as a service. That’s SaaS!

Content Writer 237

Content Writer Writer Content Writing 237

Neil Patel

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. This is the bread and butter of a Google ads specialist.

Ads 144

Ads Management Landing Page Ad Copy 144

Smart Blogger

JUNE 14, 2023

With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. From engaging blog posts and product descriptions to catchy marketing copy, it’s has got you covered. But what exactly is AI copywriting?

Copywriter 85

Copywriter Copywriting Content Creation Ad Copy 85

Neil Patel

JUNE 9, 2021

One of the most important reasons to practice business ethics in your PPC ads is to help you build strong relationships with your customers. They know they’ll get exactly what the brand promises in its ads. However, no matter how desperate you are to get people to click on your ads, don’t mislead your customers.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Caroline Gibson

JANUARY 11, 2022

In my blog What Is Tone Of Voice In Copy And Why Does It Matter? Sadly, clients sometimes only look at the bigger picture such as having a sparkling new TOV for the website and how that may then translate across into a brochure or ad copy or customer email. I talk about the importance of having a distinctive tone of voice.

Creativity 130

Creativity Freelance Copywriting Ad Copy Copy 130

Neil Patel

SEPTEMBER 20, 2021

Instead, you need to find your “ideal” users and create stellar niche paid ad campaigns to convert them. It is easy to confuse the terms (paid media, owned media, and earned media), as they all pertain to marketing, but address different types of ads. What is the return on investment from previous niche paid ad campaigns?

Ads 126

Ads Ad Copy Social Media Advertising 126

Kayleigh Moore

OCTOBER 3, 2022

Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. Then we have the rise of Generative Pre-trained Transformer 3 (GPT-3), which rolled out a whole new chapter for AI-powered writing tools. AI-powered tools can only do so much.

Freelance 173

Freelance Writer Writing Social Media Copy 173

Credible Content

SEPTEMBER 19, 2022

Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy. It may seem like a simple statement, but it also tells you how important every sentence in your copy is.

Copy 130

Copy Copywriter Copywriting Writing 130

Neil Patel

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

APRIL 19, 2021

Twitter Ads Are Dirt Cheap. Despite not being as huge as platforms like Facebook and YouTube, Twitter is still an excellent platform for running ads, so don’t ignore it as you design your social media marketing campaigns. 3 Types of Twitter Ads You Can Leverage. Promoted tweets are the most common type of Twitter ad campaigns.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

MARCH 18, 2021

You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Ensure your ad copy uses terms like “discount” or “promo code,” and be clear and authentic about your promotion. Create Ads That Appeal Specifically to Generation X. Missteps to avoid? Not necessarily.

Ads 127

Ads Ad Copy Advertising Social Media 127

BKA Content

DECEMBER 7, 2022

Writing ads may not seem like creative work, especially if you’re used to fiction writing. Who creates ad copy to entice consumers? Life as a freelancer means actively looking for opportunities, which may require breaking out of your comfort zone. Is it time to explore online copywriting jobs you can do from home?

Copywriter 88

Copywriter Copywriting Freelance Content Creation 88

Neil Patel

JANUARY 19, 2022

When you introduce local paid ads to your strategy, you’re taking that a step further. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO? Let’s find out. What Is Local Search Marketing?

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Income Diary

MARCH 22, 2024

can save you a lot of time and effort by automating the process of brainstorming content ideas and writing copy. can be used to generate a wide range of content types, such as blog posts, social media posts, product descriptions, ad copy, and more. By using Frase.io Time Saving: Copy.ai Versatility: Copy.ai Overall, Copy.ai

Engineering 52

Engineering Content Creation Content Content Creator 52

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. Discover Your Strengths by Experiment with Different Copywriting Styles There’s more to copywriting than just ad copy. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Grammarly

JULY 28, 2023

While the technology is not at that point yet, there are still lots of tasks that generative AI like ChatGPT and GrammarlyGO can help you with right now. In this guide, we talk all about AI-generated content and how it can help with your writing or copywriting. We’ll even discuss AI marketing tools and functions for businesses.

Writing 96

Writing Ad Copy Text Copy 96

Creative Little World

OCTOBER 26, 2023

Some examples of AI tools relevant to copywriting include: NeuronWriter : A powerful AI copywriting tool that can help you to generate high-quality content for a variety of purposes, including blog posts, social media posts, ad copy, and email newsletters. However, it’s important to view AI as a tool, not a replacement.

Copywriter 52

Copywriter Copywriting Ad Copy Storytelling 52

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. Setting up a countdown timer on your Google PPC ads couldn’t be easier.

Promotion 131

Promotion Sales Ad Copy Retail 131

Copywriter Collective

MAY 3, 2024

Whether writing unique ad copies or emails, you must convey your message using simple language so that your target audience understands the message. Today, you can access many online tools highlighting wordy and unnecessary content in your marketing copies. Mastering copywriting isn’t an easy task.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

Backlinko

AUGUST 16, 2023

But how does it work? And is it any good? In this guide, I’m going to take you through all of SpyFu’s features. I’ll show you how to use them and discuss their benefits for your SEO and PPC efforts. Let’s go! What Is SpyFu? SpyFu is a really popular SEO and PPC tool that uses web scraping technology to gather data.

Ad Copy 63

Ad Copy Keywords Projects Advertising 63

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. How to Create Responsive Search Ads.

Ads 140

Ads Ad Copy Copy Keywords 140

The Creative Penn

DECEMBER 31, 2022

In 2022, generative AI went mainstream , and now many creatives are using Midjourney/Stable Diffusion/DALL-E 2 for images and ChatGPT (along with Sudowrite or Jasper based on GPT3) to write and rewrite text, ideate and outline stories and articles, write ad copy, and more. So I'm (finally) going to do a Kickstarter!

Creativity 98

Creativity Ad Copy Text Government 98

Smart Blogger

AUGUST 5, 2023

On the flip side, B2C, or business-to-consumer, describes companies that sell directly to the end consumer. These are the brands you interact with on a daily basis, like Starbucks selling you your morning cup of coffee or Amazon delivering your latest impulse buy. But why does it matter whether a company operates in a B2B or B2C manner?

Ad Copy 70

Ad Copy Utilities Manufacturing Government 70

Neil Patel

OCTOBER 26, 2020

I’ll walk you through Amazon ad setup best practices, so you’ll know just what to do to get your products flying off the shelves. Why Your Business Should Use Amazon Ads. What Are the Amazon Ad Types? Rather than patiently waiting for customers to find them, companies use Amazon ads to get seen right now.

Ads 119

Ads Ad Copy Electronics Keywords 119

Neil Patel

APRIL 27, 2021

If you’re not entirely sure but want to give it a shot, running ads outside of the country might prove to be lucrative if you can get past the hurdles to developing a successful ad campaign. Before you start diving into targeted ads in specific countries, you’ll want to determine which countries will respond to your ad.

Ads 89

Ads Ad Copy Advertising Copy 89

Neil Patel

OCTOBER 7, 2021

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. This represents a considerable change for marketers who heavily relied on cookies for their ad campaigns. Let’s find out. Turn on Google Analytics 4. Here’s how.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Content Hacker

DECEMBER 15, 2022

The days of the “robots among us” are here. There’s no denying it, with AI presenting itself in writing and marketing unlike it’s ever done before. When Arnold Schwarzenegger dropped his cliffhanging statement “I’ll be back” in The Terminator , did he actually know what the 2020s would bring?

Copywriter 105

Copywriter Copywriting Writing Copy 105

Jane Friedman

APRIL 19, 2023

Author Elisa Lorello’s exploratory dive into ChatGPT led her to discover its usefulness to fiction and nonfiction writers, and she shares them all in her new book The AI Author Assistant: How to Use Chat GPT to Optimize Your Writing Progress and Income While Retaining Your Human Touch. Let’s just say I took one for the team.)

Creativity 127

Creativity Ad Copy Copy Writer 127

Grammarly

SEPTEMBER 18, 2023

Because AI is still relatively new, it can struggle with longer pieces like blog articles or involved web page copy. 3 Branding voices Ads for lawyers don’t use the same language as ads for sports drinks. But in order to use AI for copywriting, you have to understand the basics of both copywriting and AI.

Copywriter 95

Copywriter Copywriting Script Marketing Copy 95

Freelance Writing Jobs

JANUARY 22, 2023

For products or services like this that require a consultative sales process, it’s prudent to try and answer any questions the user might have within your copy. Landing Pages A landing page is created for a specific marketing campaign. They’re designed with one goal—to increase conversions and secure a potential sale.

Writing Style 75

Writing Style Script Landing Page Writing 75