Backlinko

DECEMBER 21, 2023

This metric provides insights into how customers engage with your content, highlighting what resonates with them. Why CTR Matters for SEO User engagement: A high CTR shows that you’re matching the search intent of users and that they’re engaging with your content. It impacts your ad’s position and cost-per-click (CPC).

IT 104

IT Ad Copy Keywords Landing Page 104

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. For example, Strut is an all-in-one workspace for writers.

Content Writer 237

Content Writer Writer Content Writing 237

BKA Content

DECEMBER 7, 2022

For example, if you’ve never ventured into the copywriting space, you’re missing a variety of lucrative, engaging projects. Becoming a copywriter is a great way to explore your creativity while ensuring steady work. Explore Creativity. Who creates ad copy to entice consumers? What Is Copywriting?

Copywriter 86

Copywriter Copywriting Freelance Content Creation 86

Backlinko

FEBRUARY 19, 2024

This includes analyzing content themes and engagement tactics that resonate with the target audience. This includes analyzing content themes and engagement tactics that resonate with the target audience. This can provide insights into their content production capabilities and audience engagement strategy.

Ad Copy 88

Ad Copy Landing Page Social Media Keywords 88

Neil Patel

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? How are companies using AI copywriting?

Copywriter 143

Copywriter Copywriting Writing Script 143

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. To run a Twitter ad campaign, you must set objectives. Examples of these objectives include: website conversions app installs engagement increasing your follower base. Keyword Targeting. Conversion.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Smart Blogger

MAY 25, 2023

It’s a crafted blend of creativity, psychology, and market savvy that’s designed to catch your attention, engage your interest, and guide you towards a specific outcome. It engages readers on an emotional level, appealing to their desires, needs, and aspirations. Discover your next great read today.”

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

Neil Patel

AUGUST 5, 2021

That’s a ton of people sharing and engaging with content on a daily basis. On top of a huge user base, the engagement levels are off the charts. It’s no question Snapchat has potential in numbers and engagement, so why don’t you see results with the platform? Add Polls to Your Snapchat Ads. Ad Copy Resources.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Jane Friedman

APRIL 19, 2023

In this Q&A, she reveals some of the terrible titles it spat out (while keeping the really good ones to herself), acknowledges the complicated moral question of writers allowing ChatGPT to do their writing for them, and lists the many ways AI has been helpful to her both creatively and practically. Those two things can co-exist.

Creativity 124

Creativity Ad Copy Copy Writer 124

Smart Blogger

NOVEMBER 13, 2023

By aligning your marketing efforts with these insights, you’ll create a more impactful and engaging experience for your potential students. Social Media Marketing On social media , it’s all about connecting and engaging with your audience. Leveraging a Facebook ad offers an opportunity to reach specific demographics.

Social Media 85

Social Media Utilities Education Digital Marketing 85

Neil Patel

FEBRUARY 17, 2021

Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. What Are Attractive Sales Promotions for Paid Ads? Sales promotions and paid campaigns go hand-in-hand, which is why you likely see them all the time on paid ads. For example, which ad copy is more appealing in February?

Promotion 131

Promotion Sales Ad Copy Retail 131

Smart Blogger

JULY 31, 2023

It’s excellent for drafting initial content, brainstorming ideas, or tackling writer’s block, but the human touch is vital to polish the text, making it engaging and authentic. It’s here to aid, not replace, human creativity. Consistency : Ever had those days when the creative juices just aren’t flowing?

Blog Writer 78

Blog Writer Writer Content Creation Long Form Content 78

Neil Patel

JULY 29, 2021

Allow Comments on Your Ad and Engage With Viewers. Reddit is all about community, and as we discussed above, if you enter an existing community with clear motives that don’t align with that community’s ideals, your Reddit ads aren’t going to go far. Reddit Ads for Increased Sales Best Practices. Select the ad type.

Ads 110

Ads Sales Banking Advertising 110

Content Hacker

DECEMBER 15, 2022

The AI-generated copy is full of fluff. To contrast, Alyssa’s content is engaging, readable, and interesting – to the point, effective, and unique. I believe it kills creativity when you’re producing true thought leadership. I posted a few on my Twitter, and they were my lowest-engagement tweets all week.

Copywriter 103

Copywriter Copywriting Writing Copy 103

ContentWriters

NOVEMBER 15, 2023

In the past couple of years, even more advanced tools have emerged to generate entire articles, product descriptions, social media posts, books, ad copy, and more. However, while it can be well-written, AI lacks the creativity of the human mind, limiting its ability to develop unique ideas.

SEO 64

SEO Content Content Creation Finance 64

Smart Blogger

MAY 26, 2023

A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. A knack for creative writing is, of course, crucial. This involves integrating keywords seamlessly into your text and understanding how to optimize your copy for search engine rankings.

Copywriter 80

Copywriter Copywriting Persuasion Freelance Copywriting 80

Smart Blogger

JULY 11, 2023

The more these ads are creative, engaging, and tailored to resonate with the target audience, the better. The best ads echo the keywords in a meaningful way and provide clear, compelling reasons for users to click through. You can uncover their ad copy, keywords, and even their ad spend.

Engineering 64

Engineering Landing Page Marketing Construction 64

Neil Patel

APRIL 5, 2023

It provides an array of features such as: Analytics Post scheduling Engagement measuring Social listening Custom report Campaign monitoring Additionally, Sprout Social has many integrations, including Canva, Dropbox, and Bitly. View how your audience engages on your social media platform, allowing you to adapt your strategies.

Social Media 133

Social Media Keywords SEO Advertising 133

Content Writing

DECEMBER 20, 2022

Content writing is all about writing copies in the form of product descriptions, blogs, articles, e-books, flyers, emails, and brochures to describe products, services, and other collaterals in electronic form. In this form, you engage customers by writing high-quality and valuable content.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

APRIL 19, 2021

Google does mobile-first indexing mobile shopping continues to rise thinking mobile-first means thinking about the customer journey and the entire user experience mobile-first parameters could force you to be more creative and develop interactive content that is cutting edge. How to Optimize Your Mobile First PPC Ads.

Ads 73

Ads Landing Page Ad Copy Copy 73

Neil Patel

MARCH 15, 2021

Get ready to put some time and effort into creating ads that fit your branding and follow Instagram’s creative best practices. Consider the types of Instagram ads: stories ads photo ads video ads carousel ads collection ads ads on the Explore page. Ad Quality and Relevance.

Ads 104

Ads Social Media Advertising Ad Copy 104

Backlinko

MAY 14, 2024

Helping to engage its target market. Building brand mentions and engaging in social media marketing also affect your off-page SEO. While they may have smaller followings than mega-influencers, their audiences are often highly engaged. But first, you need an engaged email list. And attract new and existing customers.

Marketing 102

Marketing Social Media Keywords Engineering 102

Backlinko

MARCH 19, 2024

Claude 3: Best for engaging in natural and extended conversations. Decide the AI’s main role: chatting, information gathering, creative writing, coding, design, or personalization. We’ve found that it’s great for its creativity and the tone that it adopts for writing content—which looks very similar to a human’s.

Architecture 85

Architecture Entertainment Utilities Search Engine Optimization 85

Neil Patel

OCTOBER 7, 2021

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. Here are six ways you can use written mistakes to your advantage when engaging in paid advertising. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

NOVEMBER 12, 2020

Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. There are plenty of ways to make your analysis more digestible and visually engaging. Or this creative McDonalds SWOT graphic by Creately.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Content Hacker

JANUARY 10, 2024

This tech isn’t just about speed; it’s smart enough to analyze data for your strategy, personalize your message at scale, and even keep social media buzzing with engaging posts. These platforms are like creative co-pilots who never tire out — ready 24/7 to spitball fresh concepts or refine your drafts until they shine.

Content Creation 40

Content Creation Brand Content Proofreader 40

Backlinko

JUNE 2, 2023

Over 90 copywriting templates : This includes templates for digital ad copy, eCommerce copy, and social media content. You’ll never lose that much-needed ad copy again!). Writesonic Writesonic is a good option if you’re looking to create an engaging blog post and need high-quality templates to guide you.

Content 67

Content Landing Page Ad Copy Copy 67

Neil Patel

APRIL 28, 2021

That’s not the only benefit, though; according to Edelman: “Customers who trust you are more likely to engage with, buy from, advocate for, and defend you.”. In an ever-increasing digital world, consumers are interested in forming connections and engaging with brands. Humanizing Your Brand Gives You a Competitive Edge. It’s simple.

Ads 81

Ads Creative Director Storytelling Advertising 81

Copywriter Collective

JANUARY 24, 2023

But copywriters are creatives who can manipulate language in a unique way. They can make a pretty standard ad copy sound so exciting. In marketing, copywriters create written content or copy for advertising purposes. They must also have a creative streak to churn out a good copy. Sounds pretty simple, right?

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

The Creative Penn

DECEMBER 10, 2023

If you join the community, you get an extra solo Q&A show monthly, as well as behind-the-scenes videos on AI and creative business, plus, discounts, early access, and more. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. I'd love to know what you think in the comments.

Keywords 98

Keywords Advertising Text Engineering 98

Neil Patel

JANUARY 20, 2021

It is influenced by your Ad targeting options and can also impact organic reach. Your content’s reach has a lot to do with engagment — that is how many people like, react, comment, or share your post. Engagement rates are way up — but organic reach is way down. But it’s not so simple. Absolutely. The result?

Social Media 145

Social Media Persuasion Promotion Ads 145

Copyhackers

SEPTEMBER 23, 2022

Idea 3: Merge content marketing with Meta ads to learn what your audience wants to see and hear from your brand. Idea 4: Add video to your ads to help boost engagement and conversions. Do you have a Facebook ads strategy? Don’t leave your ad copy up to guesswork. Or your Meta ad strategy.

Ads 52

Ads Copywriter Copywriting Ad Copy 52

Content Hacker

JUNE 30, 2023

Promote on YouTube/Social Media Channels Create engaging video content that highlights key aspects of your course, such as testimonials, success stories, or previews of lessons, and share them across various social media platforms to reach a wider audience interested in your niche topic.

Collaboration 78

Collaboration Blog Blogging Banking 78

Neil Patel

DECEMBER 14, 2020

Users then see your ads in the sidebar on Facebook or in their newsfeed. This guide will walk you through the best practices for creating CPC ads that drive traffic to your website. When creating an ad, you have two options: broad categories or detailed interests. Writing Successful Facebook Ad Copy. Aim for 0.1%

Ads 144

Ads Landing Page Advertising Text 144

The Creative Penn

FEBRUARY 24, 2023

After many years of people saying, “AI can never be creative, AI could never write fiction (i.e. How can we use the tools to achieve our creative purpose in an ethical manner, and understand that we need to curate, edit, and take responsibility for any usage? Some only use AI tools for generating sales descriptions or ad copy.

Text 98

Text Creativity Publisher Publishing 98

The Creative Penn

FEBRUARY 5, 2024

I started working with—because I'd come from the creative industries—I was working with people who are writing books. I'd spent a long time, 20 years or so, working with people to essentially make them famous and make their creative output famous. The post Your Author Brand With Isabelle Knight first appeared on The Creative Penn.

Brand 98

Brand Social Media Publisher Publishing 98

Neil Patel

MARCH 30, 2023

Failing to Create Click-Worthy Ads If you’ve taken care of the issues we’ve discussed already, but your ads still look like they need fixing, you might then want to take a look at adjusting the way your ads look. A lot of the time, you can tell that your ad creative is performing poorly if your ad has a low CTR.

Ads 113

Ads Landing Page Advertising Copy 113