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What Is CTR? And How You Can Improve It

Backlinko

For organic CTR, an impression occurs when a link appears in the search engine results page ( SERP ) due to its relevance to a user’s search query. Paid CTR refers to any traffic you receive as a result of a paid promotion. It determines an ad’s usefulness and relevance for someone searching for a specific keyword.

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LinkedIn Ad Best Practices: Comprehensive Guide

Neil Patel

In the age of digital media, having a steady stream of video views can increase visibility on social media. For further guidance, refer to my LinkedIn ads playbook for more best practices. If you want to run sponsored content ads, you need a showcase Page. Change your CTA and landing pages.

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