What Is CTR? And How You Can Improve It
Backlinko
DECEMBER 21, 2023
For organic CTR, an impression occurs when a link appears in the search engine results page ( SERP ) due to its relevance to a user’s search query. Paid CTR refers to any traffic you receive as a result of a paid promotion. It determines an ad’s usefulness and relevance for someone searching for a specific keyword.
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