Melanie Saxton

FEBRUARY 16, 2023

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. That’s part of the reason I’ve pursued a much later-in-life master’s degree in digital media.

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Backlinko

DECEMBER 21, 2023

Paid CTR refers to any traffic you receive as a result of a paid promotion. It determines an ad’s usefulness and relevance for someone searching for a specific keyword. It impacts your ad’s position and cost-per-click (CPC). Ad relevance: The content of the ad needs to align with search intent to achieve a good CTR.

IT 103

IT Ad Copy Keywords Landing Page 103

Neil Patel

FEBRUARY 23, 2023

In the age of digital media, having a steady stream of video views can increase visibility on social media. For further guidance, refer to my LinkedIn ads playbook for more best practices. If you want to run sponsored content ads, you need a showcase Page. There is a minimum bid on LinkedIn of $2.00.

Ads 104

Ads Advertising Text Social Media 104