Neil Patel

MARCH 18, 2021

Ensure your website is clear, up-to-date, accurate, and full of reassuring information and reviews. You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Ensure your ad copy uses terms like “discount” or “promo code,” and be clear and authentic about your promotion.

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

AUGUST 10, 2021

International self-publishing websites like Amazon have brutal algorithms that punish the unaware. In many ways, having a book is like having a website. What information are they looking for? Understanding what works and what doesn’t in your genre is important information for your market research. How often do they read?

Marketing 143

Marketing Social Media Sales Construction 143

Neil Patel

DECEMBER 14, 2020

Facebook ads now come in several varieties. You can promote your Page, posts on your Page, actions users took, or your website itself. Despite Facebook’s increasing focus on native ads and keeping traffic on its site, you can still be successful in sending users to your website. They clicked your ad on a whim.

Ads 144

Ads Landing Page Advertising Text 144

Neil Patel

NOVEMBER 23, 2021

One reason for this is your ads can fit on any available ad space and thus have more opportunities to be displayed. Versatility : With responsive display ads, your ads can take on many shapes and sizes. For example, your ad might show as a banner ad on one site and a dynamic text ad on another.

Ads 112

Ads Landing Page Text Copy 112

Neil Patel

APRIL 19, 2021

With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website. Short ad copy can pack a punch.

Ads 73

Ads Landing Page Ad Copy Copy 73

Neil Patel

MARCH 9, 2021

Ad extensions provide additional information to your ad to help generate more conversions. By providing more data about your company, customer ratings, and links to your website , you’re creating more opportunities and generating more ways to convert your lead. This will result in less wasted time on your end.

Ads 104

Ads Keywords Text Ad Copy 104

The Hoth

OCTOBER 20, 2022

You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. . Display ads. Display ads are basically just images such as banners, video ads , and text ads that appear on websites other than SERP to target a particular audience. .

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Neil Patel

APRIL 15, 2021

The user can be on the phone with someone in two taps, reducing friction in the customer journey because they don’t have to try to find the number on the brand’s website. As the ad is designed to make the user take action, there’s also less space dedicated to copy and more dedicated to your business’ information.

Ads 109

Ads Ad Copy Copy Contractor 109

The Creative Penn

DECEMBER 10, 2023

I also increasingly use ChatGPT as a search and discovery tool, both through text and voice, and I used all three services as part of preparing this article. At the moment, those people get an affiliate payment, or a percentage of ad commission, or product sponsorship, which is why many people do review videos in the first place.

Keywords 98

Keywords Advertising Text Engineering 98

Neil Patel

DECEMBER 4, 2020

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. With a few tweaks, you may reach your target audience more efficiently and bring motivated buyers to your website. How do they search for that information?

Marketing 127

Marketing Advertising Landing Page Keywords 127

Neil Patel

JULY 29, 2021

What Are the Different Types of Reddit Ads? Reddit offers marketers two different ad types : promoted posts and display posts. These ads are available as link ads or text ads. Link ads: Easy to create and build, these Reddit ads feature a link to your website or to a specific product page.

Ads 110

Ads Sales Banking Advertising 110

Content Hacker

JUNE 30, 2023

Let’s explore some popular options: Leverage WordPress Plugins/Themes for Online Courses The platform I recommend most for blogging, website-building, and everything that goes along with those? Be smart and sell your course from your website, a.k.a. WordPress. Analyze feedback from previous students who have taken similar courses.

Collaboration 81

Collaboration Blog Blogging Banking 81

Neil Patel

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

APRIL 14, 2021

All of this information will help you determine which keywords you want to use in your first campaign. Your Max CPC is determined by your website’s conversion rate, profit per customer, and target advertising profit margin. That means you have a 1 percent website conversion rate.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

JUNE 29, 2021

This is your ideal customer: who they are, what they like, their problems, and their demographic information. If you know exactly who your target is, you’ll have a much easier time acquiring them because your ad copy, text, images, and products will speak their language. Determine Goals. Social Media.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Moz

SEPTEMBER 27, 2020

That said, content alone cannot and should not be enough for a website to rank well, but it is a pretty great starting point! Example: webmasters who hope to rank for a “navigational or informational” keyword with a transactional, page or vice versa. This is particularly true for new websites operating in a competitive environment.

Content 74

Content Keywords Ad Copy SEO 74

Neil Patel

JANUARY 20, 2021

This same information can be used to construct your persona. You can then flesh it out with more substantive information like: What are their pain points? Keep in mind that video content can outperform the same content in text form and vice versa. I simply email them, informing them about my new post. Well, it depends.

Social Media 145

Social Media Persuasion Promotion Ads 145

Neil Patel

APRIL 5, 2023

What are the right tools to get this information? More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. Type in a website of your choice.

Social Media 133

Social Media Keywords SEO Advertising 133

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. The “poorly targeted” one delivered 278 website clicks costing $0.142 apiece. While the one with good audience targeting delivered 1,103 website clicks at only $0.03

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

MARCH 30, 2023

Ideally, you’ll want to write down the following information when writing out your buyer persona: Age and gender Location Who/what influences them Language Interests/hobbies If you take a look at the image below, you’ll see the targeting options that are provided to you by Facebook. Now, don’t get me wrong. Buyer personas are amazing.

Ads 113

Ads Landing Page Advertising Copy 113

Smart Blogger

JUNE 11, 2024

Paid advertising is often called PPC ad (pay-per-click) advertising, though not all paid ads are PPC ads. Paid ads are displayed on many platforms, including in Google search results, social media platforms , and other websites. The actual steps will vary based on the platform and type of ads you create.

Advertising 88

Advertising IT Social Media Ads 88

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Content writing is typically more informational and educational, creating long-form content like blog posts or articles designed to inform or entertain the reader.

Copywriter 70

Copywriter Copywriting Copy Persuasion 70

ProBlogger

JULY 25, 2012

informational websites. Buying advertising space on search engines can be a great way to ensure that the people seeing your ads have expressed a need in your offer. By buying ad space on an information or entertainment website, you’ll be actively targeting the users of that site specifically.

Advertising 38

Advertising Entertainment Social Media Copy 38

Neil Patel

FEBRUARY 18, 2021

Best Ways to Use This Tool: Get competitors’ backlinks Monitor social (or other website) mentions of your company Monitor keyword mentions. Although it doesn’t focus specifically on competitor analysis (it’s more focused on your own website), finding competitor data is one feature of the tool. You can monitor keywords as well.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. Hone your research skills to gather valuable information that supports your message. Why not develop a research routine by setting aside a specific amount of time each day for gathering information?

Copywriter 86

Copywriter Copywriting Persuasion Search Engine Optimization 86

Neil Patel

FEBRUARY 23, 2023

These tools give you insights into what content is working and enable you to make informed decisions regarding future content. Conversion Rates Essentially, your conversion rate is the percentage of visitors to your LinkedIn ads who take action when they arrive there. When set up properly, text ads can deliver great results.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

APRIL 22, 2021

The benefit to its users is access to the best information. His button text uses two words, “Download Now,” and also uses simple button design to appeal to people’s emotions and persuade them to opt in to a bigger email campaign. People are desperately looking for the best possible answers when they use Google as a search engine.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Credible Content

MAY 29, 2023

3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. When you understand the fundamentals of copywriting, you can create content that addresses your audience’s pain points, provides valuable information, and positions you as an expert or authority in your field.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Backlinko

MARCH 19, 2024

Grok: Best for obtaining honest and current information. Decide the AI’s main role: chatting, information gathering, creative writing, coding, design, or personalization. Claude is trained to have natural, text-based conversations, and it excels in tasks like summarization, editing, Q&A, decision-making, and more.

Architecture 88

Architecture Entertainment Utilities Search Engine Optimization 88

Neil Patel

MAY 5, 2021

Finally, the best source of keywords can come from your own website. The language they use can be very effective ad copy for internet advertisements. Understand the Different Types of Paid Ads. Display ads can be successful, but they need to be used properly. Social Media Ads. Create a Landing Page.

Advertising 123

Advertising Landing Page Social Media Keywords 123

Moz

NOVEMBER 8, 2020

With a functioning website and a knowledge of both paid and organic search, the process of finding new customers has dramatically changed (for the better!). To be more informed consumers. If you are seeing an ad, there is a very good chance you fall into an audience segment that a brand has identified as a potential target.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Neil Patel

AUGUST 6, 2021

You do that by sending post-sales emails like: product updates cross-selling and upselling emails feedback surveys promotional emails informational emails. Coupled with BigCommerce’s fully customizable email templates (using code or the text editor), creating follow-up campaigns couldn’t be easier. Craft personalized ad copy.

Landing Page 142

Landing Page Social Media Sales SEO 142

Moz

AUGUST 27, 2020

There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. There is actually a blog post on our website, which you can find here. Make sure to have at least three ads per group. Add emotional triggers into your ad copy.

Ads 64

Ads Ad Copy Keywords Agency 64

Neil Patel

APRIL 12, 2021

Apple does what it does so well that there are whole websites out there devoted to nothing but Apple products and Apple marketing. Don’t forget to attribute each testimonial with an image or avatar, the person’s name, and a link back to their own website, if possible. Start by making sure your website and blog have scannable content.

Retail 141

Retail Marketing Landing Page Copy 141

The Creative Penn

MARCH 25, 2024

So Claude is like a text-based AI tool. And Midjourney is more of an image-based AI tool that uses text to create the images. So people can find that on your website. I did want to ask you—okay, so just to be clear for everyone, you have been doing my ads for JFPennBooks.com for almost six months.

Ads 52

Ads Marketing Sales Retail 52

The Creative Penn

JANUARY 6, 2023

Some people are still using blogging or articles on other websites. I mean, I've also built my business on email, and this podcast is the second thing I would definitely keep, along with the website. Facebook would be told that this person, or these 100 people, all visited this website, you can now serve these people ads.

Advertising 98

Advertising Marketing Ads Social Media 98

Smart Blogger

MAY 31, 2023

These channels could range from owned media like your website or blog post , to earned media like customer reviews and social media mentions, or even paid media , think Google Ads. By optimizing your website and content for search engines, you improve your visibility online. Is your ad copy persuasive?

Digital Marketing 74

Digital Marketing Marketing Brand Awareness Social Media 74