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See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products.

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How to Utilize Questions in PPC Ads to Get More Engagement

Neil Patel

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. 5 Times You Should Use Questions in PPC Ads.

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What Is CTR? And How You Can Improve It

Backlinko

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

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Marketing Funnel: The What, Why, & How (+ Key Stages)

Smart Blogger

Now, you might be wondering, how does this differ from a sales funnel ? On the other hand, the sales funnel is more focused and kicks in at the later stages of the customer journey. On the other hand, the sales funnel is more focused and kicks in at the later stages of the customer journey.

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How to Set Up Twitter Advertising: Tips, Tricks, and Complete Walk-Through

Neil Patel

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Here’s a rundown of several reasons why you should utilize Twitter advertising: 1. In other words, Twitter shoulders some of the risks involved in running paid ads on their platform.

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How to Create the Best Responsive Search Ads

Neil Patel

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. Use Keywords Sparingly.

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How to Build Paid Ad Campaigns Around Typos, Misspellings, and More

Neil Patel

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. Use Common Typos and Misspellings in Keywords. Poke Fun at Previous Mistakes.

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