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How I’ve Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend

Buffer

I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads. While those may be cheaper strategies upfront, there’s a higher chance your brand will get lost in the fray, leading to a lower return on your investment.

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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. But with so many options and variables, it can be easy to burn through your ad spend with minimal return.

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How Many Weeks for Awareness Campaign Ads on Meta and Google

BKA Content

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

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What is Comparative Advertising?

Neil Patel

Did you know that the average American sees over 5,000 ads per day ? That’s a tremendous amount of content to compete with, especially if you’re running a small business or a new startup. One strategy by which to do this is comparative advertising. An Overview of Comparative Advertising. Competitive Advertising.

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Goodbye Third-Party Cookies, Hello Content Marketing

Contently

In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. But while you need to be prepared, there’s no reason to panic.

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10 Successful Twitter Advertising Ideas

Neil Patel

With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags. The Top 10 Twitter Advertising Ideas. Make Sure Your Ads Are Creative.

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Branded Content, Native Ads, or Content Marketing?

Content Marketing Institute

Understanding the differences among content marketing, branded content, and native advertising can help you make a better business case for each and optimize your chance for success. Continue reading → The post Branded Content, Native Ads, or Content Marketing? Let the learning begin.