Content Marketing Institute

MARCH 5, 2019

Understanding the differences among content marketing, branded content, and native advertising can help you make a better business case for each and optimize your chance for success. Continue reading → The post Branded Content, Native Ads, or Content Marketing? Let the learning begin.

Content Marketing 107

Content Marketing Ads Brand Content 107

Neil Patel

FEBRUARY 19, 2021

While there is a slew of social platforms available for digital marketing endeavors, LinkedIn is unique. Where else can marketers find business-minded individuals and target them with incredible accuracy? Before we look at LinkedIn advertising ideas, let’s talk about why LinkedIn is where you want to spend your time—and money.

Advertising 130

Advertising Banking Script Hospitality 130

Neil Patel

FEBRUARY 26, 2021

Coming up with Google advertising ideas is challenging. If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you. Before we get to strategy, let’s first understand what Google ads are. Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads.

Advertising 138

Advertising Landing Page Keywords Ads 138

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different.

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Ads Marketing Social Media Advertising 132

Neil Patel

APRIL 13, 2021

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Advertising Video on Demand (AVOD)?

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Advertising Ads Banking Brand Awareness 126

ContentWriters

OCTOBER 14, 2022

Billy Joel’s classic, chart-topping ‘80s hit “ We Didn’t Start the Fire ” refers to the “rock and roller cola wars,” a nod to the infamous marketing battle between Coca-Cola and Pepsi. Coke vs. Pepsi ads, such as blind taste tests , have become classic ads that have spawned similar campaigns for other brands.

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Ads Food Marketing Advertising 98

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. However, smart marketers know that LinkedIn is the place to go for B2B networking.

Ads 104

Ads Advertising Text Social Media 104

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 78

Digital Marketing Content Marketing Marketing Content 78

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. But with so many options and variables, it can be easy to burn through your ad spend with minimal return.

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Ads Content Utilities Advertising 139

Neil Patel

AUGUST 3, 2021

What if you could see every ad currently live on Facebook? Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. With one of the largest advertising audiences on the internet at an estimated 2.74 With one of the largest advertising audiences on the internet at an estimated 2.74

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Ads Advertising Copy Insurance 136

Neil Patel

MARCH 25, 2021

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. Use Content Marketing.

Ads 129

Ads Food Brand Awareness Marketing 129

Neil Patel

APRIL 19, 2021

If you woke up with a $250K ad budget tomorrow, how would you spend it? Some e-commerce sellers would buy first-page ads on Google for a year; others might see if they could run a commercial after the Super Bowl. Retail media refers to a specific kind of advertising where ads are presented within a particular retail site or app.

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Advertising Retail Concept Ads 113

Content Hacker

APRIL 9, 2024

The secret often lies in how they’re advertised. Learning how to advertise your blog is crucial, not just for attracting eyes but also for keeping them glued. Let me share with you eight actionable steps on how to advertise your blog effectively. Table Of Contents: How to Advertise Your Blog in 8 Easy Steps 1.

Advertising 81

Advertising Collaboration Blog Blogging 81

Neil Patel

APRIL 19, 2021

Spotify now has 34 percent of the market share compared with Apple Music, Amazon Music, and others. It means Spotify ads are popular, and advertising on this platform could make a significant difference in your business. Spotify Ads: What You Need to Know. Spotify Ads Cost. 025 each time your ad is served.

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Ads Advertising Brand Awareness Script 138

The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? Get your free Author Marketing Guide at draft2digital.com/penn. How advertising has changed in the past decade. The difference between paid advertising and other forms of marketing. Is it worth it to advertise a standalone book?

Advertising 98

Advertising Marketing Ads Social Media 98

Neil Patel

APRIL 15, 2021

population as customers, you’d be pretty eager to use that platform to advertise your business, right? It gives you the ability to reach a huge market of highly targeted, engaged consumers , so why doesn’t it get as much attention as other platforms such as Amazon? Here’s how you can use advertising to get the most out of it.

Advertising 112

Advertising Retail Ads Social Media 112

Neil Patel

APRIL 7, 2021

Thought leadership marketing is a powerful thing. Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. What Is Thought Leadership Marketing? A marketing executive may want to become a thought leader to attract more clients to their agency.

Ads 116

Ads Marketing Brand Awareness Education 116

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

Marketing 74

Marketing Social Media Keywords Engineering 74

Neil Patel

AUGUST 20, 2021

Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. There’s one vital thing to remember: not all advertisements are equal.

Persuasion 138

Persuasion Ads Advertising Copy 138

Neil Patel

NOVEMBER 25, 2020

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing. What is Hyperlocal Marketing?

Ads 145

Ads Brand Awareness Keywords Advertising 145

Neil Patel

MARCH 17, 2021

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly. Not necessarily.

Ads 145

Ads Advertising Social Media Recruitment 145

Verblio

OCTOBER 21, 2022

We can agree that content marketing is perhaps the most powerful strategy to building an authoritative and credible presence online. Content marketing is a practice supported by many businesses and marketers. However, while some may think it’s a simple task, the truth is that it takes time and research to build your brand.

Content Marketing 98

Content Marketing Brand Marketing Content 98

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. Marketers like influencer promotions too.

Brand 139

Brand Marketing Retail Advertising 139

Neil Patel

DECEMBER 14, 2020

As a savvy internet user, you might think no one clicks on Facebook ads. Facebook is on track to make over $60 billion in revenue this year from advertising. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work.

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Ads Landing Page Advertising Text 144

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. That’s why you must leverage Twitter advertising and create an effective campaign if you want your Tweets to help you achieve your business goals. Twitter Ads Are Dirt Cheap.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

JUNE 21, 2021

Word-of-mouth marketing is one of the most valuable forms of advertising. Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. Of course, UGC advertising won’t always start organically, so give your customers a nudge by launching an official campaign.

Ads 136

Ads Promotion Social Media Advertising 136

Neil Patel

MARCH 15, 2021

This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. Let’s look at who millennials are and how you can use that data to create targeted ads that will convince them to convert. However, these insights need to inform your paid ad strategy.

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Ads Advertising Manufacturing Social Media 122

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. It’s time to stop wasting money advertising to users who will never convert.

Ads 126

Ads Ad Copy Social Media Advertising 126

Neil Patel

MAY 27, 2021

If you ask ten marketers this question, you’ll likely get lots of similar answers: Google Ads , social media marketing , etc. Now, imagine you’re a marketer for a local business. That’s why today, we’re going to take a look at the potential of audio ads. What Are iHeartRadio Ads?

Ads 119

Ads Script Advertising Long Form Content 119

Neil Patel

APRIL 21, 2021

One way to ensure you’re getting your products in front of the right audience is to make use of eBay ads. How Do eBay Ads Work? eBay ads can boost the visibility of your products by allowing them to feature at the top of the listings. In this sense, it’s a lot like advertising on Google. 3 Types of eBay Ads.

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Ads Advertising Keywords Promotion 121

Neil Patel

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Ready to get clear on Google ads’ costs and learn how to make the most of your budget?

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Ads Landing Page Advertising Keywords 143

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Why You Should Target Generation X Through Paid Ads.

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Ads Ad Copy Advertising Social Media 127

The Creative Penn

FEBRUARY 5, 2024

Isabelle Knight talks about the importance of author brand in an age of limitless content, and gives tips on how to discover yours. ” [ Hollywood Reporter ]; Tools & Strategies you must use to survive the 2024 revolution [ Marketing Against the Grain ]. How do you find the story behind all your stories? Thanks for having me.

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Brand Social Media Publisher Publishing 98

Neil Patel

MARCH 19, 2021

The baby boomer generation may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s wealth and remain a key purchasing demographic. This article focuses on the best strategies to deliver paid ads and marketing campaigns to boomers.

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Ads Advertising Entertainment Brand 145

Neil Patel

APRIL 5, 2021

alone, digital food advertisement is an incredibly competitive market. What Makes Food Advertisements Unique? Without creative marketing campaigns, the food industry could be pretty dull. Luckily, there are so many ways to bring food to life in digital food advertisements. Great Food Advertisement Examples.

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Food Advertising Ads Creativity 83

Neil Patel

DECEMBER 30, 2021

Given its broad audience, marketers and businesses can’t afford to ignore Facebook if they want a fresh pool of prospects to target. One of those tools is Facebook lead ads. What Are Facebook Lead Ads? What Are Facebook Lead Ads? How Facebook Lead Ads Work. Benefits of Facebook Lead Ads.

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Ads Advertising Lead Generation Text 133

Backlinko

FEBRUARY 23, 2024

This is a complete list of recent affiliate marketing statistics every marketer needs to know in 2024. So if you want to find data and facts on: Affiliate marketing spending Affiliate marketing adoption Affiliate marketing return on ad spend Popular affiliate networks You’ll love the list of up-to-date stats on this page.

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Marketing Retail Content Creator Advertising 83