Neil Patel

JUNE 21, 2021

Word-of-mouth marketing is one of the most valuable forms of advertising. Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. Of course, UGC advertising won’t always start organically, so give your customers a nudge by launching an official campaign.

Ads 136

Ads Promotion Social Media Advertising 136

Neil Patel

OCTOBER 7, 2021

If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. People love making fun of other people’s mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

AUGUST 23, 2021

But there must be a list of keywords that you can rank for today that is super easy to rank for, yet the keywords are still good in which they will drive traffic and sales. Depending on your domain authority and the age of your site, a keyword could be easy or hard to rank for. How to find easy keywords that are still valuable.

Keywords 145

Keywords Food Insurance Digital Marketing 145

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. It’s time to stop wasting money advertising to users who will never convert.

Ads 126

Ads Ad Copy Social Media Advertising 126

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing.

Digital Marketing 122

Digital Marketing Sales Marketing Consulting 122

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy.

Digital Marketing 145

Digital Marketing Marketing Advertising Social Media 145

Neil Patel

NOVEMBER 17, 2020

It’s no secret: the world of PPC advertising is not for the faint-hearted. How can you increase the chances of the right people clicking on your ads? You need to learn how to write ad copy that converts. AI tools can help you write ad copy that produces results. 6 Ways AI Can Help You Write Good PPC Ad Copy.

Ad Copy 145

Ad Copy Copy Ads Writing 145

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing 126

Digital Marketing Agency Marketing Portfolio 126

BKA Content

DECEMBER 7, 2022

How To Improve Fitness Digital Marketing. For this reason, it is especially important to learn how to incorporate fitness digital marketing into your advertising strategy. Create a Robust Online Presence With Fitness Digital Marketing. So do lots of other people, though. Learn More.

Digital Marketing 52

Digital Marketing Marketing Social Media Search Engine Optimization 52

Neil Patel

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. What Is Google Ad Campaign Management? Impressions.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. It’s the human touch.

Ads 81

Ads Creative Director Storytelling Advertising 81

ContentWriters

MAY 8, 2024

As a digital marketer, you’re likely all too familiar with how crucial organic and paid marketing can be for your business. While each has its strengths, they’re most effective when combined into one powerful marketing strategy. To maximize results for your company, learn how SEO and SEM work together.

SEO 64

SEO Search Engine Optimization Keywords Engineering 64

Neil Patel

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

Ads 112

Ads Landing Page Text Copy 112

The Hoth

DECEMBER 1, 2022

Search volume is always a metric to pay attention to when using keyword planners and keyword research tools. . Traditionally, SEOs prefer targeting keywords with high search volume and a low keyword difficulty score. Or is there actually merit in targeting zero search volume keywords ? Why is that?

Keywords 102

Keywords SEO Engineering Audience 102

BKA Content

MAY 16, 2024

Ahrefs Pricing: Starting at $99/month with limited features Features: High-level SEO tracking, keyword research, site auditing, content management Ahrefs is an SEO analytics tool used by marketers for some of the world’s leading companies. It supports keyword research, website audits, and backlink tracking. The best part?

SEO 52

SEO Search Engine Optimization Content Creation Social Media 52

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Why is SEO effective for digital marketing?

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Income Diary

MARCH 19, 2024

Platforms such as Facebook, Instagram, and YouTube offer a variety of advertising options, including sponsored posts, mobile ads, video ads, and display ads. Paid advertising also provides the flexibility to continually optimize campaigns for improved targeting and engagement.

Promotion 105

Promotion Website Social Media Advertising 105

Kristi Hines

AUGUST 2, 2023

Digital Marketing Services Conduct SEO audits with A+QuickSEO, delivering swift and comprehensive audits for any specific URL. Utilize Bramework to boost your client’s SEO strategy, offering detailed analysis, including keyword insights on volume, ranking, and SERP. Let’s dive in!

Utilities 246

Utilities Transportation Medical Content Creation 246

BKA Content

FEBRUARY 23, 2024

How can you implement SEO if you don’t have a dedicated digital marketing department? The Top 5 Companies Offering Affordable SEO for Lawyers Marketing for legal services can be cutthroat, so a responsive SEO strategy is essential for drawing traffic to your website. The first step is to look at its results.

SEO 84

SEO Agency Search Engine Optimization Digital Marketing 84

Neil Patel

MARCH 19, 2021

Investing in PPC can bring a great return for your business (it’s thought paid advertising returns $2 for every $1 invested ), but it’s also an easy way to lose money if you don’t approach it in the right way. To help make sure you’re getting your PPC right, here’s my introduction to pay-per-click marketing.

Landing Page 138

Landing Page Marketing Advertising Digital Marketing 138

Neil Patel

JANUARY 30, 2022

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? There is no one-size-fits-all approach to digital marketing. Public & Local Services face the highest average keyword difficulty for target terms.

Advertising 101

Advertising Website SEO Insurance 101

The Hoth

MARCH 7, 2024

Google Ads users can now run ads on Pinterest, which opens up a new range of possibilities for marketers running paid ads through Google. More importantly, all these partnerships pose interesting opportunities for SEOs and digital marketers. What does this partnership mean for digital marketers?

Brand Awareness 66

Brand Awareness Digital Marketing SEO Utilities 66

BKA Content

JANUARY 8, 2024

Search engine optimization gets touted as the end-all, be-all, of digital marketing, but are SEO services worth it? Are they right, or are they wasting money when other marketing strategies would serve them better? If you cater to a niche market, SEO may not provide a payoff since only a few people will search related keywords.

SEO 82

SEO IT Brand Awareness Search Engine Optimization 82

BKA Content

JANUARY 22, 2024

Working With an Organic SEO Company The rankings of pages on your website for relevant keywords determine whether search engine users are likely to visit your site. We have a proven track record of using a combination of content strategy and organic SEO to increase traffic, new keyword rankings and top 10 keyword rankings for clients.

SEO 74

SEO Agency Search Engine Optimization Digital Marketing 74

BKA Content

FEBRUARY 26, 2024

With BKA Content’s dedicated team, companies can benefit from tailored SEO strategies, meticulous keyword research and content optimization techniques. This partnership saves time and resources and ensures a competitive edge in the ever-evolving digital realm. Cons: We do not offer web design. They lack transparency about costs.

SEO 69

SEO Search Engine Optimization Digital Marketing Social Media 69

Smart Blogger

JULY 13, 2023

It’s a Swiss army knife packed with features that help you track your keyword performance and spy on your competitors. You want to run ads targeting locals looking for a birthday cake. With an SEM tool, you can find the best keywords for your campaign, set your budget, create your ads, and track their performance.

Digital Marketing 69

Digital Marketing Landing Page Keywords Construction 69

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. Paid Search is also called search engine marketing (SEM) and pay-per-click (PPC).

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

NOVEMBER 26, 2020

Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. But that doesn’t mean popular digital channels are off-limits. Luxury Brand Marketing Strategies. Me neither. Not any more.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Smart Blogger

JULY 20, 2023

Well, this seemingly small element holds an impressive secret power in the digital marketing world. Meta descriptions may seem like tiny components in the grand scheme of SEO, but they are indeed powerful allies in your digital marketing strategy. In the nutshell, meta descriptions are like mini stories or ad pitches.

Search Engine Optimization 69

Search Engine Optimization Writing Digital Marketing Engineering 69

The Hoth

OCTOBER 20, 2022

Have you been thinking about buying pay-per-click advertising for your business? Many businesses wander down the road of paid ads. In fact, nearly all small businesses advertise and about 45% of small businesses use PPC regularly. . In basic terms, PPC is when an advertiser pays for an advertisement each time it’s clicked.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Grammarly

SEPTEMBER 18, 2023

Marketers and advertisers can use AI copywriting to save time and money. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Most copywriting relies on persuasive writing and using the right keywords in the right places.

Copywriter 95

Copywriter Copywriting Script Marketing Copy 95

Income Diary

FEBRUARY 29, 2024

SEMRush.com My favorite tool for website-based keyword research is SEMRush.com. Keyword research: SEMRush provides you with a wealth of information on the keywords that are driving traffic to a website. We especially recommend the Keyword Research Course with Greg Gifford. If you use Firefox, get the Alexa Add-On.

Website 52

Website Advertising Keywords Digital Marketing 52

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. So, that’s a TON of money.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Smart Blogger

SEPTEMBER 12, 2023

Far more than just making random video uploads, a YouTube marketing strategy employs research, social media insights, and data to help make decisions about every detail of a YouTube campaign. Think on-brand channel art, SEO-savvy video descriptions, intentional partnerships with YouTube influencers, and smart YouTube ad placements.

Script 103

Script Social Media Marketing Brand Awareness 103

Neil Patel

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing?

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Smart Blogger

JULY 11, 2023

It’s all about making your site super visible on search engine results pages (SERPs) with some snazzy paid advertisements. In our ever-growing digital world, SEM is like a high-speed shortcut to get right in front of your potential customers. Next, they place bids on these keywords, kind of like an auction.

Engineering 59

Engineering Landing Page Marketing Construction 59

Backlinko

JANUARY 8, 2024

Here’s a table breaking down how long the average podcast is: Podcast Duration Percentage of Episodes Under 10 minutes 15% 10 to 20 minutes 15% 20 to 40 minutes 30% 40 to 60 minutes 21% >60 minutes 18% Podcast Marketing Statistics If you haven’t added podcasting to your marketing strategy yet, it’s worth considering.

Entertainment 109

Entertainment Advertising Utilities Ads 109