Buffer

APRIL 25, 2024

I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads. You can scroll past an ad online, but you have to physically hold a postcard until you decide what to do with it. Direct mail is such a cool marketing strategy.

Ads 94

Ads Brand Advertising Social Media 94

Neil Patel

DECEMBER 14, 2020

As a savvy internet user, you might think no one clicks on Facebook ads. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. You can learn more and create your first ad at Facebook.com/advertising.

Ads 144

Ads Landing Page Advertising Text 144

Neil Patel

DECEMBER 30, 2021

Given its broad audience, marketers and businesses can’t afford to ignore Facebook if they want a fresh pool of prospects to target. However, there’s another reason why you should use Facebook: they provide many innovative tools to help anyone drive more attention to their products and services by targeting specific audiences.

Ads 133

Ads Advertising Lead Generation Text 133

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. However, it’s important to recognize not everyone is in your target audience.

Ads 126

Ads Ad Copy Social Media Advertising 126

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

JULY 29, 2021

Are you searching for a new digital advertising opportunity that can help you reach new audiences and widen your overall reach? If you answered yes to that question, you should consider Reddit ads. For starters, Reddit can drastically increase your audience exposure. What Are the Different Types of Reddit Ads?

Ads 110

Ads Sales Banking Advertising 110

Jane Friedman

AUGUST 9, 2023

From April 2020 through to November 2022, I ran Facebook Ads in a way that ticked all the boxes when it came to best practices. But in December 2022, our Facebook Ads took a nose dive—sales, page reads, bestseller rank, and overall royalties all dropped. Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ).

Ads 93

Ads Advertising Creativity Sales 93

iWriter

FEBRUARY 12, 2024

In fact, engaging long-form content is making a powerful comeback in the digital world. If you want to captivate your audience and create truly remarkable pieces, this ultimate guide has got you covered. To effectively understand your target audience, you need to conduct thorough research and gather data about them.

Long Form Content 52

Long Form Content Engagement Content Government 52

Neil Patel

APRIL 16, 2021

Well, you can, and it’s all thanks to Amazon audio ads. Through Amazon’s free, ad-supported tier, you can create short, engaging audio ads to reach a whole new audience base. What Are Amazon Audio Ads? Think of Amazon audio ads like radio ads. The ads themselves play between songs.

Ads 127

Ads Script Consulting Brand Awareness 127

Neil Patel

OCTOBER 14, 2021

Black Friday ad campaigns are one of the quickest way to drive revenue. Do Black Friday Ad Campaigns Make a Difference? You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. Top 8 Black Friday Ad Campaign Tips. For example, look at this ad by First Hotels.

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

NOVEMBER 16, 2021

You’ll never be able to eliminate some friction points, of course—for instance, not everyone who views an ad needs or can afford a car. Fortunately, when you want to market vehicles on social media, dynamic Automotive Inventory Ads (AIAs) can reduce friction dramatically. What Are Automotive Inventory Ads (AIAs)?

Ads 122

Ads Social Media Sales Promotion 122

Neil Patel

MARCH 16, 2021

If you guessed Facebook ads, you’d be correct. Facebook advertising offers endless opportunities to interact with your target audience on a conversational platform. Now that we’ve established the value of marketing on Facebook , you’re probably wondering how much do Facebook ads cost? Facebook Ad Type. in the U.S.

Ads 116

Ads Brand Awareness Advertising Education 116

iWriter

JANUARY 26, 2024

Finding the perfect balance between providing valuable information and keeping readers engaged is no easy feat in the world of blogging. In this post, we’ll dive into the ideal blog length, revealing the secrets to crafting compelling content that captivates your audience from start to finish. So, how long should a blog be?

Engagement 52

Engagement Blog Blogging Content 52

Smart Blogger

JUNE 21, 2023

Unsure about social media engagement? Imagine effectively engaging with your audience, like enjoying a friendly chat over coffee. Understanding the Essence of Social Media Engagement Imagine inviting guests to a party but not mingling with them; disappointing, right? You’re not alone. Sound appealing?

Social Media 84

Social Media Engagement Media IT 84

Neil Patel

AUGUST 18, 2020

Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google. It sure will.

Ads 145

Ads Script Text Website 145

Neil Patel

APRIL 2, 2021

You can start gaining traffic through a sponsored app ad campaign. Wondering what a sponsored ad campaign is and how to run one effectively? This includes how to use a sponsored ad campaign to get traffic directly to your app through major players like the Apple App Store and Google Play. What is a Sponsored App Ad Campaign?

Ads 107

Ads Advertising Finance Promotion 107

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. That’s where local PPC comes into the picture.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

JULY 28, 2020

It’s because I didn’t go after the right target audience, while HubSpot did. Defining your target audience is the first and most essential step towards success for any company or business, especially if you are just getting started. What is a target audience? The difference between a target audience and a persona.

Audience 145

Audience Education Keywords Sales 145

Neil Patel

MARCH 25, 2021

Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. 9 Ways to Target Pet Owners Using Paid Ads. Answer Pet Owners’ Questions. Why do cats: Purr?

Ads 129

Ads Food Brand Awareness Marketing 129

Neil Patel

SEPTEMBER 17, 2021

Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. Here’s what it produced: 223 story mentions — more eyes on my brand 431 page views — more followers 1068 DMs — more leads for my ad agency. If you know me, you know I love Instagram. Preview and send!

Engagement 145

Engagement Marketing Social Media Education 145

Neil Patel

JUNE 2, 2021

Choosing the right content for your image and video ads can be challenging. Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Pick an Ad Theme and Find Customer Reviews on That Theme Ads can be powerful and evoke complex emotions.

Ads 130

Ads Digital Marketing Social Media Advertising 130

Content Marketing Institute

MARCH 23, 2018

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. Messaging apps will introduce a paradigm shift for marketers where interactive and contextual conversations will replace ad broadcasting.

Text 108

Text Marketing Content Script 108

ContentWriters

MAY 31, 2023

Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers. White papers.

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Income Diary

MARCH 19, 2024

Tailoring your online habitat to suit the curious eyes of your desired audience sets the foundation for virtual growth. From savvy SEO strategies and engaging with guest posts, to leveraging email marketing and navigating the world of Google AdWords, each step is a stride towards a thriving online business.

Promotion 105

Promotion Website Social Media Advertising 105

Pronto Marketing

MARCH 30, 2023

Low bounce rates correlate to increased conversion rates on business websites, so it’s crucial to think about the impression your homepage makes with your visitors, and how you can keep them on your site and engaged. If you’re unsure how to go about this, refer to our article on defining your target audience.

Engagement 52

Engagement Writing Keywords Consulting 52

Kristi Hines

JUNE 1, 2023

ABCmouse – A platform offering engaging and educational activities for children aged 2-8. AI2sql – A tool that translates natural language text into SQL queries. Appy Pie App Builder – An AI-enabled Text-to-App Generator that transforms your app concepts into functional Android and iOS apps via text input.

Transportation 264

Transportation Utilities Finance Portfolio 264

Enchanting Marketing

AUGUST 29, 2023

Why is it so hard to engage her readers? Take out the writerliness The basis of conversational writing is a simple text so readers can follow your ideas with ease: Eliminate complicated sentences >> Avoid the passive voice >> Replace writerly words >> Use transitional words often >> Here’s are some examples … 1.

Writing 266

Writing Persuasion Text Copywriter 266

Backlinko

MAY 14, 2024

Define Your Target Audience It’s essential to zero in on those with a genuine interest or need for what you offer to reach your target audience. This can help you understand audience preferences and pain points. Compile a list of phrases to gain deeper insights into your audience. Helping to engage its target market.

Marketing 103

Marketing Social Media Keywords Engineering 103

Content Writing

DECEMBER 26, 2022

Website content writing is the process of making ads, posts on social media, and other marketing materials for the web. Long blocks of text with a lot of words can be scary for readers. Make your text skim-friendly Instead of long series or text lists, use bulleted lists. Find Out How Much Your Audience Can Understand.

Website 52

Website Engagement Content Utilities 52

Neil Patel

APRIL 19, 2021

Marketers are likely to use desktop computers to create and deploy paid ad campaigns, so we may be primed to design with a desktop user in mind. With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. Why Should You Create Mobile First PPC Ads?

Ads 73

Ads Landing Page Ad Copy Copy 73

Kristi Hines

AUGUST 4, 2023

With the following 46 AI-powered tools and features, you can leverage AI to simplify workflows, improve efficiency, generate engaging content, and drive better business outcomes. This feature helps marketers fine-tune their campaigns and strike the right tone with their audience.

Marketing 130

Marketing Utilities Recruitment Social Media 130

Grammarly

MAY 2, 2024

The word “epithet” comes from the Greek word epitheton , which translates to “added” or “attributed.” For writers wanting to spice up the descriptive quality of their prose, epithets can enrich literary works by adding imagery and layers of meaning. What is the purpose of using epithets in writing?

Prose 106

Prose Persuasion Text Communication 106

Content Powered

MAY 27, 2023

It’s surrounded by controversy, both because of its Chinese origins (and subsequent political posturing) and because it’s precision-designed to be a highly addictive dopamine slot machine, keeping people hyper-engaged with short, niche videos on virtually every subject. And oh, what an audience.

Ads 52

Ads Government Content Creator Advertising 52

Backlinko

FEBRUARY 15, 2024

In fact, TikTok videos now show up in video searches alongside YouTube videos: While showing up for search queries is great, the ultimate goal of TikTok SEO is to end up on the FYPs of as many TikTok users in your target audience as possible. As such, it’s the perfect platform for targeting a younger audience.

SEO 95

SEO Keywords Social Media Engagement 95

Enchanting Marketing

NOVEMBER 14, 2023

Shorter paragraphs, shorter sentences, and shorter words indicate that a text is easier to read. Of course, including specific details makes a text a tad more complicated and a bit harder to read. Or do they make a text needlessly complicated? Further reading: 172+ Power Words That’ll Drive Engagement and Boost Sales >> 5.

Writing 184

Writing Sales Copy Text Copy 184

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. Why Is CTR Important? CTR is a metric you shouldn’t ignore.

IT 105

IT Ad Copy Keywords Landing Page 105

Freelance Union

FEBRUARY 28, 2024

In today’s digital landscape, creating content that stands out and captures the attention of both your target audience and search engines is crucial. Optimizing a blog post to captivate your audience, rank well on search engines, and provide a seamless user experience requires a harmonious blend of copywriting, SEO, and UX/UI design. 

Copywriter 91

Copywriter Copywriting Blog Post SEO 91