Neil Patel

FEBRUARY 25, 2021

Facebook carousel ads offer marketers and entrepreneurs a compelling way to introduce their products and services to customers. Now, how can you leverage Facebook carousel ads for your own social media strategy? Let’s start with the basics of carousel ads. Let’s start with the basics of carousel ads.

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Ads Landing Page Brand Awareness Social Media 116

Neil Patel

MARCH 17, 2021

When used properly, these ads enable your brand to gain visibility and attract more followers, click-throughs, and app downloads. But how much do Twitter ads cost? Naturally, the cost of Twitter ads varies for every marketer. Let’s start with the factors that influence the cost of your Twitter ads.

Ads 118

Ads Advertising Promotion Social Media 118

Neil Patel

MARCH 16, 2021

If you guessed Facebook ads, you’d be correct. Now that we’ve established the value of marketing on Facebook , you’re probably wondering how much do Facebook ads cost? The issue is a number of factors can impact the cost of Facebook ads. 3 Factors That Impact Facebook Ad Costs. Facebook Ad Type. in the U.S.

Ads 116

Ads Brand Awareness Advertising Education 116

Neil Patel

MARCH 23, 2021

One of the most effective ways to promote your podcast audience is using paid ads. Why Should You Create a Paid Ad to Promote Your Podcast? Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Here are a few other benefits of paid ads: Widen reach: Not getting enough listeners?

Promotion 118

Promotion Ads Landing Page Brand Awareness 118

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. What is the return on investment from previous niche paid ad campaigns?

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Ads Ad Copy Social Media Advertising 126

Neil Patel

MARCH 9, 2021

Creative advertising gives you more bang for your buck, and Snapchat is a perfect channel to showcase this; but how much do Snapchat ads cost? Before we dig into the numbers, let’s cover what impacts Snapchat ad costs. 5 Factors That Affect Snapchat Ads Cost. You can constantly tweak your approach to improve your ROI.

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Ads Advertising Social Media Landing Page 131

Neil Patel

APRIL 2, 2021

As a marketer or app creator, you might not know where to start to drive app downloads. You can start gaining traffic through a sponsored app ad campaign. Wondering what a sponsored ad campaign is and how to run one effectively? Let’s get started by explaining precisely what a sponsored app ad campaign is.

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Ads Advertising Finance Promotion 107

Neil Patel

DECEMBER 30, 2021

One of those tools is Facebook lead ads. What Are Facebook Lead Ads? Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services. Facebook users will then see lead ads in different site areas, including news feeds, Messenger, and even articles.

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Ads Advertising Lead Generation Text 133

ContentWriters

JANUARY 3, 2024

This post explores how blogs can be used to engage audiences and catalyze conversion marketing, from building email lists to boosting sales. I’ll highlight examples that B2B and B2C brands can use across three key phases: attracting visitors, encouraging action, and driving conversions. Retargeting engages past visitors.

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Brand Marketing Retail Blog 59

Neil Patel

MARCH 15, 2021

Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? 12 Factors That Affect the Cost of Instagram Ads. First, how can you tell which posts in your feed are ads? Look for the word “sponsored” appearing under the brand’s name.

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Ads Social Media Advertising Ad Copy 104

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

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Ad Copy Copy Ads Persuasion 136

Neil Patel

AUGUST 18, 2020

In essence, you can record any action a user makes as an event, such as watching a video, clicking on a link, or even downloading a PDF. Let’s discuss how you can use event tracking to get more out of your ad campaigns on Facebook and Google. Why Events Are Important. It sure will. How to Set Up Events on Your Website.

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Ads Script Text Website 145

Freelance Union

MAY 10, 2023

Involving your freelance client at the earliest stage of strategy & idea development can really help to increase their engagement from the beginning and cultivate a shared sense of project ownership. Find out how to make your brand strategy session run smoothly and remain energized throughout!

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Brand Freelance Creativity Engagement 86

Neil Patel

FEBRUARY 12, 2021

All of those answers are essential metrics for every marketing or advertising campaign, but they won’t help you pinpoint a single ad’s or campaign portfolio’s monetary success. ROAS stands for return on ad spend. Unlike ROI, ROAS focuses only on the revenue return from a specific ad or marketing campaign.

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Ads Portfolio Landing Page Advertising 139

Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

MARCH 14, 2023

Whether you are a social media marketer or a business owner, creating engaging content for your social media platforms is crucial to your success. In this article, I’ve partnered with the VistaCreate team to provide proven strategies that you can use to create more engaging content for your social media platforms.

Engagement 88

Engagement Social Media Copy Social Media Content 88

Neil Patel

JANUARY 8, 2021

If you aren’t using Twitter to boost your brand, you’re seriously missing out. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.

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Brand SEO Brand Awareness Keywords 145

ContentWriters

MAY 31, 2023

Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers. What Is B2B Copywriting?

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Copywriter Copywriting Engagement Long Form Content 52

Kristi Hines

JUNE 1, 2023

ABCmouse – A platform offering engaging and educational activities for children aged 2-8. Brandfetch – Access data related to companies and brands, including logos, color schemes, fonts, and other branding details. ChampDex – Engage in chat conversations with your preferred League of Legends champions!

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Transportation Utilities Finance Portfolio 264

Freelance Magic

APRIL 8, 2024

It’s a perfectly plausible thing for a brand to do, but it was a kick in the teeth for me. Brands often choose the easiest (a.k.a. You don’t have to cold pitch 100 brands a week. I’ve tried complicated lead gen funnels, paid ads, blogging until my fingers hurt, LinkedIn, Instagram, TikTok, and Facebook groups—I’ve tried it all.

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Freelance Marketing Social Media Portfolio 130

Freelance Magic

DECEMBER 6, 2022

This gave me a framework to generate ideas from (which I’ve compiled in my handy LinkedIn prompts for freelancers downloadable – you can get it here if you haven’t already!). How SaaS brands can improve their homepage copy. A key mistake brands make with content. How brands can make their content stand out.

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Freelance Storytelling Concept Brand 260

Backlinko

JANUARY 8, 2024

Podcast Downloads Despite Spotify being the go-to platform for streaming podcasts, a significant majority of podcast downloads, over 70% , occur through Apple Podcasts. In contrast, Spotify users tend to download less, and the platform lags behind with only 8.9% of download requests. iHeartRadio 3% Alexa 2.3% Overcast 1.6%

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Entertainment Advertising Utilities Ads 107

Content Powered

MAY 27, 2023

It’s surrounded by controversy, both because of its Chinese origins (and subsequent political posturing) and because it’s precision-designed to be a highly addictive dopamine slot machine, keeping people hyper-engaged with short, niche videos on virtually every subject. Spark Ads are a unique kind of ad on TikTok.

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Ads Government Content Creator Advertising 52

Content Writing

DECEMBER 26, 2022

Website content writing is the process of making ads, posts on social media, and other marketing materials for the web. Content on your website helps bring the right people to your brand and keeps them there. You can use the content on your website to get people to do things like sign up, download, buy a product, etc.

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Website Engagement Content Utilities 52

Content Marketing Institute

JUNE 14, 2018

Would someone who doesn’t know our brand share this? It also needs to be done in a way that’s engaging. Facebook provides an incredible amount of data whenever you post content – reach, engagement (including reactions, comments, and shares), and engagement rate – and you can break it down by type of post. Is it short?

Ads 108

Ads Content Entertainment Content Creation 108

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Your download should start shortly. Or you can download it manually here. Download Now What is Social Media Marketing? What Are The Elements Of Successful Social Media Marketing?

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Social Media Media Marketing Storytelling 126

Backlinko

MAY 14, 2024

Helping to engage its target market. Create a Visual Identity Your brand’s visual identity should be a unique, memorable reflection of your business. It includes your: Logo Color palette Typography Imagery style A polished visual brand signals to customers that you’re credible, trustworthy, and attentive to detail.

Marketing 102

Marketing Social Media Keywords Engineering 102

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Measure Engagement to Assess Thought Leadership & Buyer Intent. We all know that engagement is good.

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Lead Generation Content Brand Awareness Sales 126

ContentWriters

MAY 10, 2023

Spotify also uses data to track engagement, monitoring metrics such as the number of songs played, the number of playlists created, and the frequency of logins. These partnerships not only increase brand awareness but also help attract new customers who may not have used Spotify before.

Marketing 105

Marketing Collaboration Social Media Hospitality 105

Express Writers

OCTOBER 4, 2022

It’s no secret that content marketing is a powerful, effective way to increase brand awareness and trust. Although it may not sound like the most glamorous task, tracking key content engagement metrics will reveal tons of valuable information about the performance of your content once it’s out in the world.

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Engagement Content Creator Landing Page Content 52

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 95

Brand Banking IT Entertainment 95

Content Marketing Institute

MAY 8, 2018

When was the last time you downloaded a mobile app that became an indispensable part of your daily routine? Now, when was the last time that app came from a brand marketer? Brand value leaps off the small screen. Just how much engagement potential does the mobile app market hold for content marketers? Click To Tweet.

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Brand Creativity Content Marketing Communication 94

Bramework

AUGUST 20, 2023

2 – Add Advertisements Embedding ads to your blog might not be your favorite idea, but it can actually be q uite lucrative. Here are a few ways you can add advertisements to your blog without turning your visitors away: Ensure the ads fit seamlessly into your content so your readers have a good user experience.

Blog 98

Blog Blogging Freelance Brand Awareness 98

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Podcasts capture – and sustain – the audience’s attention: Fifty-five percent of podcast consumers listen to most of each episode they download, and 75% listen to more than half of each episode. Power of the podcast.

Brand 105

Brand Storytelling Creativity Content Marketing 105

Neil Patel

FEBRUARY 18, 2021

You can use Twitter for marketing, engagement, and customer service. Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. You can choose from various Twitter advertising formats , including promoted tweets, promoted accounts, promoted trends, and automated ads managed by Twitter.

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Advertising Ads Promotion Creativity 138

Neil Patel

SEPTEMBER 2, 2021

Advertise your brand. In fact, it was one of the top five downloaded apps in the App Store and Google Play in 2020. As of January 2021, it was second only to TikTok in download count. There are three things you need to make money on Instagram: reach, influence, and engaged followers. Engaged Followers.

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Food Social Media Promotion Advertising 145

Neil Patel

APRIL 13, 2021

Advertising-based video on demand differs from TVOD and SVOD in that it is a monetization model that allows brands or companies to inject video advertising into existing (or soon to be existing) video content. A big example of this is the ads that run on YouTube videos. In fact, the average engagement rate on Facebook video is 6.09

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Advertising Ads Banking Brand Awareness 126