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How to Use YouTube Ads to Grow Your Business

Neil Patel

Don’t get me wrong; social media ads can work wonders. The most noticeable of which is YouTube ads. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. Can YouTube ads be tough to grasp? 5 YouTube Ad Types. Skippable In-Stream Ads.

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How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

Content creator Ali Abdaal, in a video about his creative workflow , revealed a great template he uses to add a “story” to his informational videos. That main “character” of your piece could be the marketer trying to solve their abandoned digital cart problem or a disappointing return on ad spend. Act 1 – Exposition.

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How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

Content creator Ali Abdaal, in a video about his creative workflow , revealed a great template he uses to add a “story” to his informational videos. That main “character” of your piece could be the marketer trying to solve their abandoned digital cart problem or a disappointing return on ad spend. Act 1 – Exposition.

Concept 52
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Google’s New Search Guidelines: E-E-A-T

ContentWriters

Now, they’ve added an additional E, and it can have a significant impact. In adding the extra E, Google is acknowledging the value of first-hand experience. In adding the extra E, Google is acknowledging the value of first-hand experience. Pages will also be evaluated based on ads, interstitials, and download links.

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Google’s Search Quality Evaluator Guidelines: What Does the E-E-A-T Update Mean?

Express Writers

However, in late 2022, Google added another E to its guidelines turning EAT into EEAT. Beneficial Purpose In 2018, Google updated its guidelines with the concept of “ beneficial purpose.” In 2022, Google added another E, “Experience.” It’s two different languages for the same concept.

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Understanding & Demonstrating Google E-E-A-T: A Complete Guide

Backlinko

Expertise : the level of skill and knowledge demonstrated by the content creator. Google expects content to come from individuals with genuine expertise in the topic they’re discussing. Authoritativeness : the authority and reputation of the content creators or the site itself. But what does this mean?

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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

For this reason, content creators typically fall under the marketing function, and marketers are often led by Chief Marketing Officers (CMOs). Since 56% of Chief Content Officers have been appointed since 2016 , the hierarchy within each organization might look different. Same concept here. Your easel is waiting.

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