Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy.

Digital Marketing 145

Digital Marketing Marketing Advertising Social Media 145

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets. Look at the hard data.

Ads 126

Ads Ad Copy Social Media Advertising 126

Neil Patel

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

Ads 112

Ads Landing Page Text Copy 112

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Why You Should Target Generation X Through Paid Ads. Missteps to avoid?

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

NOVEMBER 25, 2020

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing.

Ads 145

Ads Brand Awareness Keywords Advertising 145

Neil Patel

JUNE 21, 2021

How to Target Word-of-Mouth Referred Customers in Paid Ads. There’s organic word-of-mouth marketing, then there are amplified word-of-mouth referrals, where you launch paid online campaigns to maximize your marketing efforts. Below is a step-by-step guide on how to target referred customers with paid ads. Write Your Ad.

Ads 136

Ads Promotion Social Media Advertising 136

Neil Patel

OCTOBER 7, 2021

If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. People love making fun of other people’s mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

JUNE 2, 2021

Choosing the right content for your image and video ads can be challenging. Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Below, we break down six strategies to let customer reviews do your marketing for you. Or is there?

Ads 130

Ads Digital Marketing Social Media Advertising 130

Neil Patel

FEBRUARY 20, 2021

Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. These engagement-driven remarketing ads allow you to target your ads to your highest-value prospects. That means you can show your ads directly to the customers who are most likely to do business with you.

Ads 117

Ads Keywords Copy Utilities 117

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. It’s the human touch.

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Ads Creative Director Storytelling Advertising 81

Elna Cain

FEBRUARY 1, 2024

But this didn’t happen in one iteration – it took many updates and even today, I still change my copy or message on LinkedIn. Those tweaks, pivots, and copy changes is what will help you create a LinkedIn profile that attracts the right type of client. Adding a contributor guest post to LinkedIn 8. copywriting).

Freelance 239

Freelance Writer Copywriter Copywriting 239

Elna Cain

OCTOBER 19, 2023

I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). I love helping brands elevate their message on social media and through their email marketing.

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Website Portfolio Retail Writing 224

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. Later, I defined the companies I wrote for as digitally native brands.

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Content Writer Writer Content Writing 237

Freelance Writing Jobs

NOVEMBER 29, 2021

As a freelance marketing copywriter, you use your skills to write the best copy for your clients. But, how do you supercharge your marketing copy to be more persuasive? By following the techniques in this article, you’ll learn better writing practices to improve your marketing copy for greater success.

Persuasion 52

Persuasion Marketing Copy Copy Proofreader 52

Freelance Writing Jobs

NOVEMBER 29, 2021

As a freelance marketing copywriter, you use your skills to write the best copy for your clients. But, how do you supercharge your marketing copy to be more persuasive? By following the techniques in this article, you’ll learn better writing practices to improve your marketing copy for greater success.

Persuasion 52

Persuasion Marketing Copy Copy Proofreader 52

Content Writing

DECEMBER 20, 2022

In terms of attracting readers’ attention to content writing (electronic medium of copies), the last few decades have been phenomenal. While both play a big role in many digital marketing campaigns, their purpose is starkly different. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Elna Cain

MARCH 3, 2023

Using AI Will Remove Writer’s Block Another added plus or opportunity AI writing has given me is that I no longer suffer from writer’s block ! link] But, these tools still don’t do fantastic for my writing niche of digital marketing and my writing audience of B2B marketers. Can you believe that?

Freelance 188

Freelance Writing Copywriter Copywriting 188

Elna Cain

JULY 16, 2023

The good job sites that do have copy jobs are Superpath, Contena and Ed1020. This job board is perfect if you do more digital marketing writing for SaaS businesses. When searching the job board, narrow your focus to specific job ads relevant to your niche. Not all job sites cater to copywriting.

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Copywriter Copywriting Freelance Copywriting Freelance 177

Melanie Saxton

MARCH 5, 2023

We are trained in the art and science of marketing, and in this case, within the specifics of the literary and publishing industry. Let’s Connect Contact me at melaniesaxton@icloud.com with questions about digital marketing. I’m happy to answer your questions and help you put a marketing plan together!

Digital Media 130

Digital Media Media Script Ad Copy 130

Freelance Writing Jobs

MARCH 16, 2023

Ad Copywriting Estimated fee: $25 to $80 hourly As the name suggests, ad copywriting is a writing service intended for advertisement. You can work on creating display ads, billboards, flyers, mobile ads, social ads, and other promotional materials. On top of that, always include CTA to power your copy.

Writing Services 84

Writing Services Freelance Search Engine Optimization Healthcare 84

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Why is SEO effective for digital marketing? We’re glad you asked.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Ashleyn Writes

FEBRUARY 7, 2022

AI copy generators are similar. In a nutshell, AI content writing tools & software can let you outsource pieces (but that’s key … outsource pieces ) of the writing process … tools you can train to edit for YOUR brand voice, write similar to YOUR top-performing ads or emails, etc. . You’re welcome.

Copywriter 130

Copywriter Copywriting Script Writing 130

Grammarly

SEPTEMBER 18, 2023

Copywriting is commercial writing used in marketing, mainly to attract customers. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Because AI is still relatively new, it can struggle with longer pieces like blog articles or involved web page copy.

Copywriter 93

Copywriter Copywriting Script Marketing Copy 93

Smart Blogger

JULY 13, 2023

You want to run ads targeting locals looking for a birthday cake. With an SEM tool, you can find the best keywords for your campaign, set your budget, create your ads, and track their performance. That way, you ensure your ads are seen by folks who are actively searching for a bakery like yours. Well, meet SEMRush.

Digital Marketing 75

Digital Marketing Landing Page Keywords Construction 75

Elna Cain

OCTOBER 13, 2022

When you’re getting paid to write articles for clients that feature your name as the author, or you are guest posting on other sites, a well-written byline is key to adding legitimacy to the article to show you are an expert! This little piece of copy is important for your business so that you can make a living as a writer online.

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Portfolio IT Freelance Storytelling 154

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Freelance Magic

SEPTEMBER 17, 2022

They can take on an individual writing assignment from companies, like the full copy for a website or a brochure, whitepaper, or ebook (a.k.a. Alternatively, they can work on what’s known as a “retainer basis” where they write several pieces of copy a month for companies. things that only need to be written once).

Freelance 130

Freelance Writer Freelance Copywriting Copywriter 130

Smart Blogger

MAY 15, 2023

And when your SEO copy starts to rank on Google, whether it’s a blog post , a landing page , an ebook , or website content, you create evergreen traffic. This type of natural traffic has much more staying power than the copy you target for an online ad and puts more money back into your budget. seconds.

Copywriter 131

Copywriter Copywriting SEO Landing Page 131

Smart Blogger

MAY 26, 2023

With every project comes the opportunity to learn about different industries, consumer behaviors, and marketing strategies. And as digital marketing evolves, there are always new techniques, trends, and platforms to explore. Experiment with different formats, be it blogs , social media posts, or ad scripts.

Copywriter 80

Copywriter Copywriting Persuasion Freelance Copywriting 80

Neil Patel

MARCH 19, 2021

Pay-per-click is a common advertising model in internet marketing. It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. Generating over $134 billion in ad revenue , Google is the largest provider of PPC services.

Landing Page 138

Landing Page Marketing Advertising Digital Marketing 138

Agency Content Writer

JULY 23, 2022

There are agencies that are strictly web design and development while others have web designers , developers, graphic designers, branding experts, ad writers, website copywriters, and bloggers. There are times when a marketing agency considers hiring a content writer: Staff writer is at full capacity. Hourly vs. Project rate.

Content Writer 130

Content Writer Agency Writer Marketing 130

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. As customers search online, paid search ads appear at the top of the results.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Smart Blogger

NOVEMBER 13, 2023

Step 1: Tailor Your Marketing to Your Target Audience Before diving into specific strategies, it’s crucial to remember that effective digital marketing resonates with its target audience. Social Media Marketing On social media , it’s all about connecting and engaging with your audience.

Social Media 85

Social Media Utilities Education Digital Marketing 85

Smart Blogger

MARCH 10, 2023

Examples include personal finance, digital marketing, and technology. And pitching businesses, or proactively seeking niche writing projects, will pay more than passively responding to content mills and job board ads. The marketing budget or the money clients have available to pay for content or copy, will determine rates.

Freelance 134

Freelance Writing Finance Script 134

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads. Now, what’s the importance of business ethics in PPC ads?

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? This can include display ads, banner ads, even dynamic ads.

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Brand Awareness Marketing Social Media Digital Marketing 107