Remove Ads Remove Digital Marketing Remove Utilities Remove Web Content
article thumbnail

Is SEO Worth It for Your Business?

BKA Content

Search engine optimization gets touted as the end-all, be-all, of digital marketing, but are SEO services worth it? Are they right, or are they wasting money when other marketing strategies would serve them better? You’ll also have to keep up with algorithm updates, new search features and web content refreshes.

SEO 82
article thumbnail

18 Ways to Improve Your Organic Click-Through Rate (CTR)

Neil Patel

For this to work, you must implement image SEO best practices like naming your images properly and adding alt text. Use Google Ads to Preview (Other CDN). Google AdWords Preview Tool is an alternative to Yoast SEO that also has an extra feature: it allows you to preview Ads. Utilize Rich Snippets. Use Descriptive URLs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide to SEO Tracking

BKA Content

When you access this information, you’ll see several numbers: Overall percentage Total featured snippets Increases and decreases in organic rankings This data includes all of your digital marketing efforts. You can target these users at multiple points with varied keywords and web content.

SEO 74
article thumbnail

New Year…New Content Marketing Trends

iWebContent

The new year is only hours away, and for those of you who know digital marketing, this means there are a host of new content marketing opportunities just on the horizon. Every year, new trends crop up, giving us plenty of fresh strategies and tools to tinker around with as we examine new marketing methods.

article thumbnail

Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

Google continues to be the gold standard that drives priorities for digital marketing. The priorities for 2022 continued to be informative, useful content that answered user search queries. Other priorities for this update included strong backlinks and non-invasive web content. SERPs Have More To Offer Than Ever.

article thumbnail

How to Convert Visitors from Your About Page

ProBlogger

One of the most under-utilized pieces of website real estate out there is the About Us page. Instead, use your “About” page as a springboard to increase engagement with your readers and the number of conversions that result from this valuable web content. AJ Kumar is co-founder of Single Grain , a digital marketing agency.

article thumbnail

Why Clickbait Works (And Why You Should Do More of It)

Neil Patel

Clickbait is any content written to attract clicks. It can include any web content, from news articles to blog posts, infographics, videos, interviews, and more. Clickbait content can be anything, from blogs to videos, news articles, ads, and beyond. Tips to Use Clickbait in Your Content Marketing Strategy.

IT 109