Neil Patel

OCTOBER 7, 2021

If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. People love making fun of other people’s mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

JUNE 24, 2021

Have you thought about incorporating the AI magic of chatbots with the wide net of a PPC ad campaign? Combining these two strategies can add a boost to your next digital marketing campaign. Where do you want people to go once they’ve seen your ad and shown some interest? Do you want to make a sale or provide information?

Utilities 96

Utilities Brand Awareness Landing Page Script 96

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

JUNE 2, 2021

Choosing the right content for your image and video ads can be challenging. Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Below, we break down six strategies to let customer reviews do your marketing for you. Or is there?

Ads 130

Ads Digital Marketing Social Media Advertising 130

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 81

Ads Brand Awareness Landing Page Digital Marketing 81

Neil Patel

FEBRUARY 20, 2021

Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. These engagement-driven remarketing ads allow you to target your ads to your highest-value prospects. That means you can show your ads directly to the customers who are most likely to do business with you.

Ads 117

Ads Keywords Copy Utilities 117

Smart Blogger

NOVEMBER 13, 2023

Step 1: Tailor Your Marketing to Your Target Audience Before diving into specific strategies, it’s crucial to remember that effective digital marketing resonates with its target audience. Social Media Marketing On social media , it’s all about connecting and engaging with your audience.

Social Media 79

Social Media Utilities Education Digital Marketing 79

iWriter

APRIL 22, 2024

In this blog post, we’ll explore content syndication and how it can enhance your digital marketing efforts. Here are some other reasons why content syndication matters: Expanding Your Reach Expanding your reach is crucial in today’s saturated digital market. What Is Content Syndication?

IT 52

IT Search Engine Optimization Content Content Creation 52

The Hoth

MARCH 7, 2024

Google Ads users can now run ads on Pinterest, which opens up a new range of possibilities for marketers running paid ads through Google. Speaking of TikTok, YouTube Shorts (Google’s answer to TikTok) has some impressive capabilities that not enough businesses utilize. However, they had an ace in the hole.

Brand Awareness 60

Brand Awareness Digital Marketing SEO Utilities 60

Smart Blogger

SEPTEMBER 12, 2023

Far more than just making random video uploads, a YouTube marketing strategy employs research, social media insights, and data to help make decisions about every detail of a YouTube campaign. Think on-brand channel art, SEO-savvy video descriptions, intentional partnerships with YouTube influencers, and smart YouTube ad placements.

Social Media 103

Social Media Script Marketing Brand Awareness 103

Income Diary

MARCH 19, 2024

Platforms such as Facebook, Instagram, and YouTube offer a variety of advertising options, including sponsored posts, mobile ads, video ads, and display ads. By monitoring the performance of your ads, you can adjust your approach to ensure that your promotional efforts consistently resonate with your potential customers.

Promotion 105

Promotion Website Social Media Advertising 105

BKA Content

OCTOBER 27, 2023

SEO for Tech Companies: Creating a Successful Strategy Utilizing search engine optimization strategies on a business website is more than an excellent option for gaining organic traffic. Whatever the size of your company, SEO for technology companies is a necessity for modern marketing.

SEO 79

SEO Search Engine Optimization Utilities Social Media 79

Backlinko

JANUARY 8, 2024

Nation Growth Percentage Chile 84% Argentina 55.30% Peru 49.10% Mexico 47.80% China 43.60% How People Discover Podcasts Podcast enthusiasts discover new content through various channels, with 40% of listeners exploring new podcasts by utilizing in-app search bars. billion 2024* 30.03 billion 2025* 38.36 billion 2026* 49.03 billion 2027* 62.71

Entertainment 105

Entertainment Advertising Utilities Ads 105

Copywriter Collective

OCTOBER 31, 2023

If you’re a digital marketer or business owner, you probably understand the tediousness of persuading people to do business with you. You then must follow that up with newspaper ads, blog posts, and follow-up emails. That’s what makes copywriting essential for any marketing strategy.

Copywriter 52

Copywriter Copywriting Persuasion Proofreader 52

BKA Content

JANUARY 8, 2024

Search engine optimization gets touted as the end-all, be-all, of digital marketing, but are SEO services worth it? Are they right, or are they wasting money when other marketing strategies would serve them better? This is why we recommend partnering with SEO experts if you want to utilize this marketing strategy.

SEO 80

SEO IT Brand Awareness Search Engine Optimization 80

Smart Blogger

MAY 15, 2023

This type of natural traffic has much more staying power than the copy you target for an online ad and puts more money back into your budget. SEO copywriting services are what a company or digital marketing agency employs to create organic traffic, drive more leads, build better reader engagement, and become a credible presence on the web.

Copywriter 127

Copywriter Copywriting SEO Landing Page 127

Neil Patel

DECEMBER 16, 2021

That’s why eMarketer estimated that digital ad spending will grow to $191.01 This is on-trend with what we have seen in digital ad spend growth. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage.

Marketing 145

Marketing Social Media Keywords Digital Marketing 145

Smart Blogger

OCTOBER 31, 2023

If you’re diving into the world of digital marketing , consider whether your target audience is beginners trying to grasp SEO basics or more advanced students looking to master the intricacies of data-driven digital marketing strategies. Remember, effective marketing is a continuous dialogue.

Utilities 74

Utilities Education Digital Marketing Landing Page 74

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. For example, if you’re writing about digital marketing, research the latest trends and statistics to back up your claims. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms. Now, you might be wondering, how does this differ from a sales funnel ?

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Neil Patel

AUGUST 23, 2021

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. Niche: Digital marketing. Why Neil is Successful: A top 100 entrepreneur under the age of 35, Neil makes the complexities of digital marketing easy for the average reader. We know the feeling.

Marketing 128

Marketing Digital Marketing Search Engine Optimization Healthcare 128

Content Hacker

JULY 7, 2023

5 Effective Content Marketing Strategies to Grow Your Business 1. Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-Form Content: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!)

Sales 98

Sales Long Form Content Lead Generation Search Engine Optimization 98

Neil Patel

MAY 4, 2021

Gaining paid search footholds can be challenging, and once you’ve built a successful Google Ads campaign and watched it perform, it can be disheartening to reach the end of that campaign’s lifespan. It’s simple to translate your Google Ads campaign to the Microsoft platform because they have similar functionality.

Advertising 89

Advertising Utilities Ads Keywords 89

Neil Patel

JANUARY 30, 2022

There is no one-size-fits-all approach to digital marketing. Some industries, such as Utilities and Animals & Pets , were lower than average. Does most of your traffic come from paid ads or organic search? That said, the low competition for paid ads could represent an opportunity to boost their presence.

Advertising 101

Advertising Website SEO Insurance 101

The Hoth

OCTOBER 20, 2022

Many businesses wander down the road of paid ads. The ad is displayed prominently in a Google search so more people are likely to see it when searching for specific products or services. What are The Different Types of PPC Marketing? Certain risks do come along with PPC like ad placement or a competitive keyword.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

ContentWriters

FEBRUARY 22, 2023

Keywords are the bread and butter of any digital marketing campaign, representing the terms people use when searching for something online. As a result, keyword research should be at the core of your digital strategy. Creating an ad or a landing page can solve this kind of query.

Keywords 98

Keywords Marketing Landing Page Digital Marketing 98

Smart Blogger

JULY 5, 2023

In the vast sea of digital marketing possibilities, LinkedIn stands as a unique island, teeming with opportunities for the savvy marketer. For companies of all sizes and industries, LinkedIn marketing is an untapped wellspring of potential that’s just waiting to be explored. Remember, people connect with people.

Marketing 64

Marketing Lead Generation Utilities Construction 64

Neil Patel

SEPTEMBER 10, 2021

Companies looking for a comprehensive suite of AI-powered marketing tools. Utilizing AI sales models and neural sales data, ClickFunnels aims to improve the marketing experience for businesses of all sizes. These run the gamut, including: email social outreach pay per click ads retargeting ads sales chatbot.

Marketing 139

Marketing Lead Generation Retail Utilities 139

BKA Content

FEBRUARY 17, 2023

Many small businesses connect with people by using social media — but as you do most of your work in non-digital spaces, you may feel behind when it comes to this aspect of your business. It’s entirely possible to integrate a home remodeling business with digital marketing plans. Don’t worry.

Lead Generation 94

Lead Generation Contractor Search Engine Optimization Healthcare 94

Income Diary

JANUARY 31, 2024

In a digital landscape full of noise and fleeting attention, an email list is your anchor for sustained visibility and engagement. The Benefits of Having a Strong Email List Owning a robust email list is the linchpin of digital marketing success.

Social Media 52

Social Media Utilities Collaboration Engagement 52

Neil Patel

SEPTEMBER 16, 2021

For this to work, you must implement image SEO best practices like naming your images properly and adding alt text. Use Google Ads to Preview (Other CDN). Google AdWords Preview Tool is an alternative to Yoast SEO that also has an extra feature: it allows you to preview Ads. Utilize Rich Snippets. Use Descriptive URLs.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Copywriter Collective

JANUARY 6, 2023

Technology is becoming a cornerstone of every field today streaming from medicine, manufacturing, and retail to digital marketing. When we focus on the field of digital marketing, AI or artificial intelligence presents an array of possibilities. In this way, a digital marketing team can run more effective campaigns.

Copywriter 59

Copywriter Copywriting Content Creation Manufacturing 59

Content Hacker

JANUARY 29, 2024

Now apply that to digital marketing and you’ve got curated content. UpContent Become a Better Social Media Marketer What is Curated Content? Think of curated content as the art gallery of digital marketing. An added benefit? But don’t stop there. This is where technology comes into play.

Content 52

Content Social Media Digital Marketing Entertainment 52

Content Hacker

JANUARY 29, 2024

Now apply that to digital marketing and you’ve got curated content. UpContent Become a Better Social Media Marketer What is Curated Content? Think of curated content as the art gallery of digital marketing. An added benefit? But don’t stop there. This is where technology comes into play.

Content 52

Content Social Media Digital Marketing Entertainment 52

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. Paid Search is also called search engine marketing (SEM) and pay-per-click (PPC).

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

iWriter

JUNE 20, 2023

Demonstrating the value of SEO: Utilize an ROI model to showcase the incremental improvements achieved through SEO. Utilize paid search data to illustrate the cost comparison between acquiring traffic through paid search versus SEO. Utilize links strategically for enhanced user experience.

SEO 52

SEO Search Engine Optimization Utilities Brand Awareness 52

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads. Now, what’s the importance of business ethics in PPC ads?

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Ad Copy Landing Page Advertising Ads 120