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Programmatic SEO: Creating Landing Pages on a Large Scale 

The Hoth

No matter the city, Tripadvisor always has a landing page ready with unique things to do. . As you can imagine, that type of SEO dominance requires creating thousands (or even millions) of landing pages for travel-related search queries. . What Is Programmatic SEO? But how is this possible?

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Search Engine Marketing (SEM) in 2024: The Ultimate Guide

The Hoth

While organic SEO (search engine optimization) is a fantastic way to expand your online visibility, it’s difficult for newer domains to overcome ‘new website obscurity,’ which takes a lot of time and effort (trust us, we do it all the time). SEM is where you use paid search ads to market your business. What’s that?

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How Much Do Google Ads Cost?

BKA Content

How Much Do Google Ads Cost? Search engine optimization (SEO) efforts target informational searches. They are often effective for driving organic traffic to your website, but Google ads are ideal for promoting items for transactional searches. How Much Does It Cost To Put an Ad on Google?

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5 Best Landing Page Builders That Will Maximize Conversions

Neil Patel

Good landing pages are the lifeblood of any digital marketing campaign. Where do they find the product from the ad they just clicked? Simply driving traffic to your homepage from a search engine, paid ads, or lead magnets won’t work. That makes landing pages critical for conversions.

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How SEO and SEM Work Together

ContentWriters

To maximize results for your company, learn how SEO and SEM work together. But why do they work best together, and how can you incorporate a combined SEM and SEO strategy today? Ahrefs defines search engine optimization (SEO) as the “process of improving a website’s visibility in search engines to get more traffic.”

SEO 64
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SEO vs. PPC: Which Will Yield the Best Results in 2024?

The Hoth

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Why is SEO effective for digital marketing? We’re glad you asked.

SEO 98
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What Are Canonical URLs: An In-Depth Guide for SEOs

Backlinko

If your site hosts multiple pages with similar or identical content, the canonical URL is the one you want search engines to index. While search engines ultimately determine which URL they consider canonical, you can influence this decision by adding the “rel=canonical” link element in your webpage’s HTML code.

SEO 89