Neil Patel

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Ready to get clear on Google ads’ costs and learn how to make the most of your budget?

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Ads Landing Page Advertising Keywords 143

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 105

IT Ad Copy Keywords Landing Page 105

The Hoth

NOVEMBER 7, 2022

If your site doesn’t appear on the first page of search engine results pages ( SERP ), the chances of people finding it are slim to none. . One solution is using long-tail keywords. Long-tail keywords change how search engines like Google respond. . What Are Long-tail Keywords, and Why are They Important for SEO?

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Keywords SEO Landing Page Content Creation 104

The Hoth

NOVEMBER 7, 2023

It seems like no matter what you do, you can’t improve your rankings for your most important keywords. These are competitor websites with impeccable link profiles, sky-high authority, and scores of loyal fans flocking to their web pages daily (think Amazon, Wikipedia, NY Times, etc.). What the Heck are Long-Tail Keywords?

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Keywords SEO Digital Marketing Landing Page 98

ContentWriters

FEBRUARY 22, 2023

This indicates that keyword research is important to your marketing success. Beyond the numbers, keyword research has numerous benefits, like maximizing content visibility and properly targeting your audience. These reasons and more make keyword research an essential part of any digital campaign.

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Keywords Marketing Landing Page Digital Marketing 98

Neil Patel

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

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Ads Landing Page Text Copy 112

Neil Patel

NOVEMBER 25, 2020

This is achieved by strategically placing the right ads in front of the right people at the right time. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer. Or, they’ll be served one of your ads on their social media timelines. Easy to Set Up and Run.

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Ads Brand Awareness Keywords Advertising 145

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. What Is Click Fraud? Types of Click Fraud.

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Ads Landing Page Social Media Advertising 142

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

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Ads Ad Copy Copy Keywords 140

Neil Patel

MARCH 16, 2021

Advertisers were quick to jump on this trend, and Americans began seeing tourist ads show up in their favorite print magazines and newspapers, making travel one of the most sought-after experiences of modern life. 10 Ways to Target Tourists With Paid Ads. Creating high-performing tourist ads is not always as easy as it seems.

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Ads Landing Page Advertising Sales 116

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

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Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

APRIL 21, 2021

One way to ensure you’re getting your products in front of the right audience is to make use of eBay ads. How Do eBay Ads Work? eBay ads can boost the visibility of your products by allowing them to feature at the top of the listings. 3 Types of eBay Ads. 3 Types of eBay Ads. Display Ads. Promoted Listings.

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Ads Advertising Keywords Promotion 121

Bramework

DECEMBER 28, 2022

Looking for the best keyword discovery ranking tools to really boost your website traffic? What do I mean by keyword ranking? That you’re using your keywords to rank your website better in the search engines. That you’re using your keywords to rank your website better in the search engines. SERPWatcher.

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Keywords Blog Post Post Blog 95

Neil Patel

MARCH 8, 2021

If you’re here, you must be wondering “how much do Bing ads cost?” ” You’re smart to focus on Bing and other search engines instead of just Google ads. In this article, we’ll share everything you need to know about Bing ads. Factors Affecting the Cost of Bing Ads. Types of Bing Ads.

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Ads Advertising Keywords Text 116

Neil Patel

FEBRUARY 4, 2021

While they aren’t as catchy as that song, vanity web addresses are something you need to be paying attention to, especially when it comes to paid ads. Here’s what you need to know to leverage them to increase clicks and drive conversions for your paid ads. What is a Vanity URL, and How Are They Used for Paid Ad Campaigns?

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Ads Pharmaceutical Landing Page Keywords 116

Neil Patel

JULY 12, 2021

Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. Plus, Constant Contact allows you to quickly embed custom forms on your landing pages. What is Marketing Automation?

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IT Landing Page Marketing Sales 145

Neil Patel

MAY 6, 2021

Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and social media, PPC ads can drive traffic today. Below, you can learn more about why PPC ads may be the way to go for your business and find tips for to make the most of them.

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Ads Social Media Keywords Copy 112

The Hoth

FEBRUARY 13, 2024

If you’re only targeting keywords with high search volume for your SEO strategy, your website is the equivalent of the second lemonade stand, the one overwhelmed by competitors. Targeting long-tail keywords , which are highly specific search queries that don’t have a lot of search volume, is how you mimic the first lemonade stand.

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Keywords SEO Engineering Education 59

Neil Patel

MAY 19, 2021

Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet. Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet. Say your web page ranks at #8 on the first page.

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Keywords SEO Digital Marketing Landing Page 139

The Hoth

JANUARY 25, 2024

If you don’t have 3 to 6 months to spend working on an SEO strategy and all that comes with it (creating content, link-building, on-page, and technical optimizations) – search engine marketing (SEM) is the way to go. SEM is where you use paid search ads to market your business. What’s that? The primary difference?

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Engineering Ad Copy Marketing Landing Page 97

Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

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Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

JULY 29, 2021

If you answered yes to that question, you should consider Reddit ads. What Are the Different Types of Reddit Ads? Reddit offers marketers two different ad types : promoted posts and display posts. These ads are available as link ads or text ads. These ads are ideal for large companies with large budgets.

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Ads Sales Banking Advertising 110

Neil Patel

DECEMBER 31, 2021

The benefits of using personalized ads can’t be ignored either. Personalized ads offer higher click-through rates, lower cost per acquisition (CPA) , and provide a better customer experience because they will see exactly what they want to see when browsing your site or searching on Google. Use AI To Streamline Your Ads.

Advertising 114

Advertising IT Ads Landing Page 114

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. SaaS stands for software as a service. That’s SaaS! 10/word to $.50/word

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Content Writer Writer Content Writing 237

The Hoth

JANUARY 16, 2024

Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Read on to learn everything you need to know about paid ads and organic SEO, including notable pros and cons. Yet, the conversation looks a lot different now than it did just a few years ago.

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SEO Search Engine Optimization Landing Page Keywords 98

Elna Cain

OCTOBER 19, 2023

I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). My author bio on a client post If they don’t then it will be hard to land writing jobs.

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Website Portfolio Retail Writing 224

Neil Patel

JANUARY 26, 2021

There are currently two ways to place videos on your landing pages or website—link or embed videos. Visitors can watch the YouTube video within the blog post without leaving the page. A linked video is a short URL you can paste on your landing page, website, or send directly via email or text.

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Landing Page IT Storytelling Text 117

Neil Patel

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. I suggest using UberSuggest, which is my own free keyword research tool. The keyword tool acts much like a thesaurus.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Backlinko

MAY 14, 2024

See what devices your audience uses, how they found your site, and which pages they spend the most time on. Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. It’s about putting your business in the spotlight, grabbing attention, and turning that into revenue.

Marketing 103

Marketing Social Media Keywords Engineering 103

Neil Patel

MARCH 23, 2021

Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own. Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. Google Search ads can also show up on a variety of other websites and apps.

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Landing Page Keywords Ads Ad Copy 142

ContentWriters

MAY 8, 2024

Improved Conversion Rates and Optimized Ad Spend Researchers found that a marketing strategy that includes organic (SEO) and paid (SEM) strategies can result in 25% more clicks and a 27% increase in profits. You can use the data from your ad campaigns to optimize your landing pages for conversions to maximize the ROI of your SEM and SEO.

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SEO Search Engine Optimization Keywords Engineering 64

Moz

JANUARY 27, 2021

The trouble is, all of the usual keyword research tools are, at best, a month behind with the data they can provide. So, we know there are huge amounts of searches available, with more and more being added every day, but without the data to see volumes, how do we know what we should be working into strategies? Mining People Also Ask.

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Keywords Landing Page Utilities Brand 73

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. What is Competitor Analysis?

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Ad Copy Landing Page Social Media Keywords 88

Neil Patel

FEBRUARY 26, 2021

If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you. Before we get to strategy, let’s first understand what Google ads are. Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. 63 percent of users have clicked on a Google ad.

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Advertising Landing Page Keywords Ads 138

BKA Content

APRIL 24, 2024

The average conversion rate for most landing pages is only about 2.5%. Similarly, a content map helps you figure out what type of blog articles, web pages, social media posts, or videos you need to connect effectively with your main customers. This is the path that visitors travel to become your customers.

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Landing Page Content Social Media Keywords 67

Neil Patel

MARCH 19, 2021

It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. How can you make the most of it?

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Landing Page Marketing Advertising Digital Marketing 138

BKA Content

APRIL 1, 2024

When you employ these techniques correctly, your online content is more likely to show up on page one of Google Search results. What Are Examples of SEO Keywords for Accountants? Also known as search terms, keywords are phrases that users type into a search engine such as Google. What Is SEO for Accountants? Just like U.S.

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Website SEO Search Engine Optimization Landing Page 76