Grammarly

APRIL 18, 2024

It uses machine learning and natural language processing to provide humanlike responses to text, image, and audio prompts. It uses machine learning and natural language processing to provide humanlike responses to text, image, and audio prompts. You can ask it questions or make requests, and it will respond with text, code, or images.

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IT Architecture Text Prose 91

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

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Ads Brand Awareness Search Engine Optimization Advertising 93

Grammarly

APRIL 18, 2024

DALL-E is a generative AI platform that turns text prompts into images. Here’s an overview of DALL-E, how to use it, and what you should know to make it work for you. Table of contents What is DALL-E? Who created DALL-E? Evolution of DALL-E How DALL-E works Is DALL-E free? It can also edit existing images. How has DALL-E evolved?

IT 84

IT Architecture Text Creativity 84

Neil Patel

FEBRUARY 10, 2021

Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start. 3 Reasons You Should Edit Your PPC Ads. Should you edit your PPC ads?

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Ads Search Engine Optimization Keywords Text 136

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

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Ads Content Utilities Advertising 139

Grammarly

JANUARY 18, 2023

The snippets feature is designed for exactly this: It lets you quickly choose a word or phrase from a library of saved text to insert into your chat window or email. To start using and getting value from snippets, users need to have a few pieces of commonly used text already saved to their snippet library as customized suggested snippets.

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Text Architecture Communication Collaboration 90

Neil Patel

JUNE 14, 2021

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data. What Are Google Discovery Ads?

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Ads Advertising Text Utilities 134

Neil Patel

NOVEMBER 10, 2021

Alt text isn’t just for blog posts and long-form articles. Wherever an image exists online, so should alternative text. In this article, you’ll learn what alt text is and why it’s important. In this article, you’ll learn what alt text is and why it’s important. What Is Alt Text and Why Is It Important?

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Text Social Media Writing Editorial 102

Grammarly

DECEMBER 13, 2022

I recently learned how Chris Schuhmacher , a full-stack software engineer at Checkr , used his company’s hack week to solve a customer problem and tinker with the brand-new Grammarly Text Editor SDK , and I knew I needed to share this story with you. . He did a little googling and discovered the Grammarly Text Editor SDK.

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Text Projects Communication Engineering 114

Neil Patel

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

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Ads Landing Page Text Copy 112

Neil Patel

JULY 19, 2021

If you want to increase your reach even further, Instagram ads are the way to go. If you’re not quite sure how to use Instagram ads or you’re worried about how much they cost, read on to find out how you can run effective Instagram ads on any budget. Marketers know it’s worth it: Instagram’s ad revenues could reach $18.16

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Ads Advertising Entertainment Promotion 145

Neil Patel

DECEMBER 14, 2020

As a savvy internet user, you might think no one clicks on Facebook ads. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. You can learn more and create your first ad at Facebook.com/advertising.

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Ads Landing Page Advertising Text 144

Nick Ursborne

NOVEMBER 25, 2023

You write a prompt, and the AI comes back with written text. That year there were just 16 million people online. It wasn’t until 1998 that the number of people using the web hit 100 million. From zero to 100 million in a little over 3 years. That rapid rate of change was deeply disruptive to traditional, bricks-and-mortar businesses.

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Writer Copywriter Copywriting IT 223

Neil Patel

OCTOBER 4, 2021

Ad creatives are the ads served to users on a social media or digital media platform. On YouTube, these are most often video ads and may include images, video, audio, and text. YouTube ads are just another way to expand your reach. 10 Ideas for YouTube Ad Creatives. Be Relatable.

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Creativity Ads Advertising Digital Media 132

Neil Patel

FEBRUARY 9, 2021

Despite your best efforts and no matter good your team is, mistakes in paid ads are inevitable. To solve this problem, you need to understand how to edit paid social ads. 4 Reasons to Edit Paid Social Ads. I’ve published a lot of social ads in my career, and I can tell you it’s a relief to know how to edit paid ones.

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Ads Social Media Creativity Management 141

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

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Ads Ad Copy Copy Keywords 140

Jane Friedman

AUGUST 9, 2023

From April 2020 through to November 2022, I ran Facebook Ads in a way that ticked all the boxes when it came to best practices. But in December 2022, our Facebook Ads took a nose dive—sales, page reads, bestseller rank, and overall royalties all dropped. Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ).

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Ads Advertising Creativity Sales 92

Neil Patel

SEPTEMBER 2, 2021

Paid ad costs are rising. As a result, many businesses are looking to lower paid ad costs by increasing ad relevance. Dynamic keyword insertion is an ideal strategy to improve relevancy and lower paid ad costs. When used correctly, it can help deliver highly relevant ads with little extra work.

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Keywords IT Landing Page Ads 133

Neil Patel

MARCH 8, 2021

If you’re here, you must be wondering “how much do Bing ads cost?” ” You’re smart to focus on Bing and other search engines instead of just Google ads. In this article, we’ll share everything you need to know about Bing ads. Factors Affecting the Cost of Bing Ads. Types of Bing Ads.

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Ads Advertising Keywords Text 116

Neil Patel

NOVEMBER 19, 2020

Which is where Google Ad grants can help. What Are Google Ad Grants? If you’re a non-profit, Google Ad grants offer a set amount of funding towards Google advertising every month. Why did Google launch its Ads grants program, and how do they work? The ads work just like regular PPC ads.

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Ads Digital Marketing Recruitment Keywords 144

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

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IT Ad Copy Keywords Landing Page 104

Neil Patel

DECEMBER 30, 2021

One of those tools is Facebook lead ads. What Are Facebook Lead Ads? Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services. Facebook users will then see lead ads in different site areas, including news feeds, Messenger, and even articles.

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Ads Advertising Lead Generation Text 133

Buffer

APRIL 25, 2024

I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads. You can scroll past an ad online, but you have to physically hold a postcard until you decide what to do with it. Direct mail is such a cool marketing strategy.

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Ads Brand Advertising Social Media 96

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. What is the return on investment from previous niche paid ad campaigns?

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Ads Ad Copy Social Media Advertising 126

Neil Patel

NOVEMBER 25, 2020

This is achieved by strategically placing the right ads in front of the right people at the right time. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer. Or, they’ll be served one of your ads on their social media timelines. Easy to Set Up and Run.

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Ads Brand Awareness Keywords Advertising 145

Neil Patel

MAY 21, 2021

To create a paid ad campaign effectively, you need a solid strategy for organizing your data and tracking your ad performance. With all this in mind, let’s look at using Excel to boost your paid ad or pay-per-click (PPC) campaigns. 5 Excel Tricks to Use in Paid Ad Campaigns. Excel spreadsheets can do just that.

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Ads Keywords Management Text 136

Grammarly

NOVEMBER 9, 2022

While building the Grammarly Text Editor Plugin, we sometimes come across interesting challenges when dealing with corner cases. Our demo was a mock social network where you could write a short post in a text editor and submit it. Grammarly has highlighted a mistake in the entered text. Potential solution 1: MutationObserver.

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Text Ads Engineering Writing 74

Neil Patel

DECEMBER 13, 2021

In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

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Ads Sales Social Media Advertising 126

Neil Patel

APRIL 16, 2021

Well, you can, and it’s all thanks to Amazon audio ads. Through Amazon’s free, ad-supported tier, you can create short, engaging audio ads to reach a whole new audience base. What Are Amazon Audio Ads? Think of Amazon audio ads like radio ads. Think of Amazon audio ads like radio ads.

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Ads Script Consulting Brand Awareness 127

Neil Patel

FEBRUARY 25, 2021

Facebook carousel ads offer marketers and entrepreneurs a compelling way to introduce their products and services to customers. Now, how can you leverage Facebook carousel ads for your own social media strategy? Let’s start with the basics of carousel ads. Let’s start with the basics of carousel ads.

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Ads Landing Page Brand Awareness Social Media 116

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

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Ads Landing Page Advertising Copy 113

Neil Patel

JULY 29, 2021

If you answered yes to that question, you should consider Reddit ads. What Are the Different Types of Reddit Ads? Reddit offers marketers two different ad types : promoted posts and display posts. These ads are available as link ads or text ads. 5 Strategies to Use Reddit Ads to Increase Your Sales.

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Ads Sales Banking Advertising 110

Neil Patel

DECEMBER 14, 2020

Amazon Ads. We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. Keyword research is the secret sauce of any advanced Amazon ad strategy. Amazon is the king of e-commerce.

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Ads Sales Brand Awareness Landing Page 145

The Hoth

APRIL 6, 2023

Google recently expanded its SEO Link Best Practices document in February 2023 to include new guidelines for how to use anchor text correctly. Backlinks and internal links are a crucial part of any SEO strategy , so you need to make sure you’re formatting your anchor text properly. What’s the Anchor Text Google Update?

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Text SEO Search Engine Optimization Digital Marketing 52

Neil Patel

OCTOBER 14, 2021

Black Friday ad campaigns are one of the quickest way to drive revenue. Do Black Friday Ad Campaigns Make a Difference? You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. Top 8 Black Friday Ad Campaign Tips. For example, look at this ad by First Hotels.

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Ads Ad Copy Social Media Copy 125

Grammarly

DECEMBER 15, 2022

When you read a piece of high-quality writing, chances are the text you’re seeing is not the first version the author wrote. At ACL 2022 , we shared our work on IteraTeR , where we trained models to revise iteratively using a dataset of text annotated with edit intents such as “coherence” or “fluency.” Open Roles. What we did.

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Text Construction Communication Collaboration 78

Neil Patel

MARCH 16, 2021

If you guessed Facebook ads, you’d be correct. Now that we’ve established the value of marketing on Facebook , you’re probably wondering how much do Facebook ads cost? The issue is a number of factors can impact the cost of Facebook ads. 3 Factors That Impact Facebook Ad Costs. Facebook Ad Type. in the U.S.

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Ads Brand Awareness Advertising Education 116