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Does Adding a Related Post Section Help Your Blog? We Tested It

Ahrefs

Our marketing team was fairly split on whether we should have a section like this and whether it would help. I’ve had great results with this personally on sites with a lot of content, and I was convinced it would … Read more ›

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See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. Step 2: Generating a Basic Framework Utilizing the AI’s capabilities, Emma requests a series of basic ad copy drafts that align with her findings.

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Adding Personal Elements to Your About Us Page

Susan Greene

Consider adding some credibility-building statements to your About page. Adding these types of elements will help you increase conversions from visitors to qualified prospects. Warm regards, Susan The post Adding Personal Elements to Your About Us Page appeared first on Susan Greene Copywriter. Can you help?

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How Many Weeks for Awareness Campaign Ads on Meta and Google

BKA Content

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

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Ad Age Content Marketing Finalists Are Ads. It’s Wrong and It Matters.

Content Marketing Institute

CMI’s Robert Rose takes on Ad Age’s erroneous description of content marketing in its latest awards – and why it matters. Continue reading → The post Ad Age Content Marketing Finalists Are Ads. This post is a bit of a rant and a mea culpa. It’s Wrong and It Matters. appeared first on Content Marketing Institute.

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A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content.

Nick Ursborne

Companies find it hard to resist the math of using AI to write at least some of their copy and content. There are huge productivity benefits and costs savings when you compare AI-generated work with the same tasks written by human writers. Because the nuances of human emotion are a weak spot for even the best AI writing tools. Sometimes it is.

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50 Euphemism Examples + Why You Should Use It

Make a Living Writing

Adding imagery Certain euphemisms can help give imagery where plain language won’t do the same trick. Aesthetic Appeal Euphemisms can enhance the literary quality of writing by adding nuance and subtlety. In this article, we will be exploring various ways to use euphemisms in your writing and give some euphemism examples.

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