Backlinko

MARCH 11, 2024

This section highlights key insights into current adoption and planned usage of marketing automation and its impact on helping achieve business objectives.

Marketing 94

Marketing Landing Page Social Media Lead Generation 94

Neil Patel

FEBRUARY 10, 2021

Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. You can create landing pages for visitors at any stage of the funnel. Ideally, your landing page should be higher converting than a purely informational page. Optimize Landing Pages for Top of the Funnel.

Landing Page 133

Landing Page Lead Generation Social Media Brand Awareness 133

Credible Content

JUNE 23, 2023

Landing pages Most of the landing pages are good examples of direct response copywriting. A landing page call-to-action may look like this: Book your seat today for our seminar. A pop-up ad that says “Don’t Miss This Limited-Time Offer! We have limited seats.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. I went from getting $.10/word 10/word to $.50/word 50/word and more.

Content Writer 237

Content Writer Writer Content Writing 237

BKA Content

APRIL 24, 2024

The average conversion rate for most landing pages is only about 2.5%. Google Analytics: The Audiences section of this free tool can show you basic demographic information about the people visiting your website or clicking on your paid search ads, such as age categories, location, and gender.

Landing Page 66

Landing Page Content Social Media Keywords 66

Quick Sprout

JULY 22, 2022

They provide a host of lead nurturing tools to help you grow your contact list: Landing pages. Create actionable and engaging web pages to collect leads for you. Facebook ads. Leverage the power of Facebook marketing to nurture more leads. Retargeted ads. Sign up forms. Premium — $65 per month.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Copyhackers

SEPTEMBER 23, 2022

Idea 3: Merge content marketing with Meta ads to learn what your audience wants to see and hear from your brand. Idea 4: Add video to your ads to help boost engagement and conversions. Do you have a Facebook ads strategy? What about Facebook ads make them so daunting? Don’t leave your ad copy up to guesswork.

Ads 52

Ads Copywriter Copywriting Ad Copy 52

Neil Patel

OCTOBER 6, 2021

Understanding what these changes mean and how to navigate the future of paid ads without cookies is crucial to long-term social media success. Despite their flaws, cookies are an integral part of targeting paid social ads. What does the end of third-party cookies mean for paid social ads? How do you gather first-party data ?

Social Media 136

Social Media Landing Page Lead Generation Ads 136

BKA Content

APRIL 1, 2024

We can help you select search terms that support your main marketing objectives, such as traffic or lead generation. Content building: Next, you need to populate your website with engaging web pages and articles that contain your main keyword phrases. Use geographic references as keywords, such as city, region, and state names.

Website 74

Website SEO Search Engine Optimization Landing Page 74

Neil Patel

JULY 12, 2021

Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. Plus, Constant Contact allows you to quickly embed custom forms on your landing pages. Use AdRoll to Automate Ad Campaigns.

IT 145

IT Landing Page Marketing Sales 145

Income Diary

DECEMBER 24, 2023

How To Use ChatGPT To Critique Your Sales Copy and Get More Clients By Clive Cable I recently wrote some landing page copy to launch a new ad agency. It’s designed to be a Lead Generation message. Keep in mind I’ve been writing Lead Generation messages since 1990. Tell them, “Write an ad for me.”

Sales Copy 119

Sales Copy Copy Sales Copywriter 119

Neil Patel

SEPTEMBER 10, 2021

From lead generation to lead nurturing to conversion, funnel AI tools help marketers improve their strategy and streamline their processes. From creating a landing page to teaching an online course to managing your affiliates, Systeme provides an array of tools. will work with you to get it added to their platform.

Marketing 139

Marketing Lead Generation Retail Utilities 139

BKA Content

JULY 14, 2023

Before we get too far down the rabbit hole of how to increase engagement with your written SEO content, it’s a good idea to define exactly what online real estate leads look like. Most leads come from direct engagement with your online real estate content.

Lead Generation 52

Lead Generation Landing Page Portfolio Social Media 52

ContentWriters

DECEMBER 13, 2023

In general, copy moves people down the sales funnel. Examples of marketing pieces a copywriter would produce: Digital and Social Media Ads Website Product Pages Landing Pages Emails A good copywriter will provide the punchy copy that grabs the attention of prospects, eliciting an immediate and emotionally driven response.

Copywriter 111

Copywriter Copywriting Writer Writing 111

Neil Patel

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. There are currently two ways to place videos on your landing pages or website—link or embed videos. Visitors can watch the YouTube video within the blog post without leaving the page. Which method should you choose?

Landing Page 117

Landing Page IT Storytelling Text 117

BKA Content

MAY 18, 2023

How To Create a Landing Page: The Complete Guide ​Building effective landing pages is essential for B2B and B2C businesses. Simply put, landing pages can tell you a lot about your customers and the channels you should be prioritizing for maximum profits. What Is a Landing Page? Hint: very.

Landing Page 93

Landing Page Content Creation Copywriter Copywriting 93

Contently

DECEMBER 13, 2022

Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. For example, you can direct readers from a blog post to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g.,

Storytelling 90

Storytelling Engagement Landing Page Long Form Content 90

Quick Sprout

AUGUST 8, 2022

In addition to mail, you’ll also benefit from mail tracking, targeted Facebook follow-up advertisements, Instagram ads, Google follow-ups, and call tracking. It brings multiple campaigns together for lead generation and brand awareness. Cactus Mailing — Best for Coordinated Google Ad Campaigns. >> Compare Quotes.

Lead Generation 143

Lead Generation Consulting Brand Awareness Retail 143

Income Diary

MARCH 19, 2024

Platforms such as Facebook, Instagram, and YouTube offer a variety of advertising options, including sponsored posts, mobile ads, video ads, and display ads. By monitoring the performance of your ads, you can adjust your approach to ensure that your promotional efforts consistently resonate with your potential customers.

Promotion 105

Promotion Website Social Media Advertising 105

Neil Patel

DECEMBER 4, 2020

For PPC to work for you , you also need to ensure your landing pages reflect the keywords you’re advertising for. When someone clicks on your ad, the page they land on needs to directly address why they clicked in the first place. Deciding Which Ad Platform is Right for Your Real Estate Marketing.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Neil Patel

FEBRUARY 17, 2021

This strategy can also include: landing pages social media ads email paid ads TV/radio commercials. Social Media Ads. Whether you’re selling a physical or digital product, a service, or promoting a lead magnet, you can use social media to get your prospects to act quickly on your offer. Google Ads.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Neil Patel

FEBRUARY 22, 2023

Adding long-tail keywords to your blog content can attract the right type of customers. Build Local Landing Pages Local landing pages are carefully targeted for each city or region you serve. This is the approach Booking.com takes with its landing page , targeting tourists by location and accommodation types.

SEO 81

SEO Landing Page Social Media Keywords 81

Neil Patel

MARCH 9, 2021

Imagine for a second that Business XYZ already has a fantastic click-through-rate using paid ads. Ten percent of impressions lead to a click. Are they on your site because of organic search, or did they click on an ad? Divide the number of conversions by the number of leads attained and multiple by 100. That’s great news!

Lead Generation 115

Lead Generation Landing Page Concept Sales 115

Moz

NOVEMBER 16, 2020

How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

The Hoth

OCTOBER 20, 2022

Many businesses wander down the road of paid ads. The ad is displayed prominently in a Google search so more people are likely to see it when searching for specific products or services. Successful ad campaigns require ongoing management and can take time before you begin to see results. Display ads. So, what is PPC?

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Copywriter Collective

JULY 7, 2023

After all, it’s “just” writing marketing materials and ads, right? The specific words used in your marketing, ads, emails and social media have an outsized impact on how people perceive your brand and respond to your offers. Copywriting matters for business. So how do you spot the diamonds among the charlatans?

Copywriter 52

Copywriter Copywriting Persuasion Writing 52

Susan Greene

OCTOBER 8, 2017

I specialize in writing copy that generates leads and sales. I work with small- to mid-sized companies that can’t afford a full-service marketing firm or ad agency but appreciate the value of high quality, persuasive copy in their marketing materials. Susan Greene is a freelance copywriter in Orlando, Florida. Absolutely.

Copy 130

Copy Freelance Copywriting Copywriter Copywriting 130

Bramework

OCTOBER 30, 2023

This could include actions such as visiting a landing page, clicking a button, filling out a form, or adding a product to a cart. Make the page unique by using one main keyword that describes your business. Conversion Conversion refers to the act of persuading someone to take a specific action on your website.

Blogger 52

Blogger Landing Page Insurance Keywords 52

Bramework

JANUARY 22, 2024

Ethos Life offers life insurance without medical exams and provides custom payouts for hitting return-on-ad-spend targets. Ethos Life’s affiliate program stands out with its custom payouts, which reward affiliates for hitting specific return-on-ad-spend targets. What are insurance affiliate programs and how do they work?

Insurance 52

Insurance Blogger Medical Healthcare 52

Article Writing

JULY 5, 2022

With the added relevance, you position yourself higher when people search for brands like yours. . You Generate More High-Quality Leads . By strategizing your landing pages so that you highlight different categories of your blog content, you stand a higher chance of acquiring high-quality leads.

Brand 72

Brand Content Advertising Keywords 72

The Hoth

NOVEMBER 15, 2022

Yet, when it comes time to make a purchase, they convert after clicking on a social media ad – which will take full credit for the conversion (despite the obvious attribution your SEO content had on the sale). . For these companies, assigning dollar values to sales-qualified leads can serve as a solution. . Soft conversions.

SEO 105

SEO IT Search Engine Optimization Brand Awareness 105

Smart Blogger

JULY 31, 2023

Simply put, marketing automation is like adding a turbo boost to your marketing efforts, helping you achieve more with less. It helps with email marketing, lead generation, and nurturing, all aligned with your CRM data. It’s no longer a question of ‘should you invest in marketing automation?’

Marketing 66

Marketing Social Media Digital Marketing Landing Page 66

Neil Patel

JANUARY 20, 2021

It is influenced by your Ad targeting options and can also impact organic reach. The network’s ad platform has cushioned the damage for those who’ve made the most of it. Wouldn’t we be better off focusing on Facebook ads ? Reason 1: Nurture More Leads and Organic Conversions. But it’s not so simple. Yes and yes.

Social Media 145

Social Media Persuasion Promotion Engagement 145

Smart Blogger

FEBRUARY 27, 2023

The landing page… You’ve likely heard of it, and I’ll bet you my last dollar you’ve interacted with one. And how do you even create a landing page? Ranging from the best landing page types to consider through to the key ingredients to create a powerful page. What is a Landing Page?

Landing Page 92

Landing Page Digital Marketing Sales Social Media 92

Neil Patel

APRIL 20, 2021

Email marketing is the most effective lead generation tactic , followed by websites/landing pages and then content marketing. If your product helped a customer increase lead generation by 27%, that’s a metric that you can use to win more clients. But guess what? Google sells advertising, not search results.

Sales 137

Sales Content Creation Advertising Education 137

Copyhackers

SEPTEMBER 15, 2022

High converting landing pages are characterized by their ability to get the reader to take a desired action. Unlike general website pages, visitors usually ‘land’ on a landing page (hence the name) after clicking a paid ad, social media post, link in an email, or some other external source.

Landing Page 65

Landing Page Copywriter Copywriting Copy 65

Moz

JANUARY 22, 2019

And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. However, these customers may be getting to you through a different way such as landing pages. Blogging Let’s say Directive wants to create lead generation content.

Landing Page 56

Landing Page Sales Manufacturing Social Media 56