Neil Patel

DECEMBER 26, 2020

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. That’s why I put together this guide to event promotion for online and in-person events.

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Promotion Social Media Content Creation Ads 145

Neil Patel

JULY 29, 2021

If you answered yes to that question, you should consider Reddit ads. What Are the Different Types of Reddit Ads? Reddit offers marketers two different ad types : promoted posts and display posts. Promoted Posts. These ads are available as link ads or text ads. Display Posts.

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Ads Sales Banking Advertising 110

Neil Patel

MARCH 16, 2021

If you guessed Facebook ads, you’d be correct. Now that we’ve established the value of marketing on Facebook , you’re probably wondering how much do Facebook ads cost? The issue is a number of factors can impact the cost of Facebook ads. 3 Factors That Impact Facebook Ad Costs. Facebook Ad Type. in the U.S.

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Ads Brand Awareness Advertising Education 116

Neil Patel

MAY 7, 2021

People are used to being shown ads for a shoe or a new table. That’s asking a lot of a small social media ad , a video, a banner , or whatever other method you are using. Where you run the ad might change too. You can’t use a shopping ad on Google for a donation, for instance. Goals of Nonprofit Marketing Ads.

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Ads Marketing Recruitment Social Media 128

Neil Patel

SEPTEMBER 13, 2021

In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars. Everyone was trying to find the next big thing and monetize the web, yet in that moment of sheer dread, the designers at Tripod conceived the bothersome window we’ve all come to recognize: The popup ad.

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Script Advertising Ads Marketing 122

Neil Patel

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money.

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Engagement Ads Advertising Social Media 145

Neil Patel

MARCH 8, 2021

If you’re here, you must be wondering “how much do Bing ads cost?” ” You’re smart to focus on Bing and other search engines instead of just Google ads. In this article, we’ll share everything you need to know about Bing ads. Factors Affecting the Cost of Bing Ads. Types of Bing Ads.

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Neil Patel

FEBRUARY 4, 2021

While they aren’t as catchy as that song, vanity web addresses are something you need to be paying attention to, especially when it comes to paid ads. Here’s what you need to know to leverage them to increase clicks and drive conversions for your paid ads. What is a Vanity URL, and How Are They Used for Paid Ad Campaigns?

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Ads Pharmaceutical Landing Page Keywords 116

Neil Patel

MAY 27, 2021

If you ask ten marketers this question, you’ll likely get lots of similar answers: Google Ads , social media marketing , etc. That’s why today, we’re going to take a look at the potential of audio ads. What Are iHeartRadio Ads? AdBuilder is a self-service platform designed to help marketers create and promote audio ads.

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Ads Script Advertising Storytelling 119

Neil Patel

DECEMBER 30, 2021

One of those tools is Facebook lead ads. What Are Facebook Lead Ads? Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services. Facebook users will then see lead ads in different site areas, including news feeds, Messenger, and even articles.

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Ads Advertising Lead Generation Text 133

Neil Patel

APRIL 19, 2021

Marketers are likely to use desktop computers to create and deploy paid ad campaigns, so we may be primed to design with a desktop user in mind. With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. Why Should You Create Mobile First PPC Ads?

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Ads Landing Page Ad Copy Copy 73

Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

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Ads Ad Copy Brand Awareness Keywords 86

ProBlogger

FEBRUARY 16, 2022

The post How to Use Advertising to Promote Your Blog appeared first on ProBlogger. Today I want to explore this idea as part of my series of posts on how I’d promote my blog if I was starting from scratch. Facebook Ads allows you to run ads that target certain demographics and interest groups. cent per click.

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Advertising Promotion Landing Page Blog 39

BKA Content

APRIL 24, 2024

The average conversion rate for most landing pages is only about 2.5%. Google Analytics: The Audiences section of this free tool can show you basic demographic information about the people visiting your website or clicking on your paid search ads, such as age categories, location, and gender.

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Landing Page Content Social Media Keywords 66

ProBlogger

JUNE 20, 2017

If you’ve been blogging for awhile, you’re probably familiar with landing pages, and may have even used a few of them for different campaigns. Whether you’re trying to drive people to sign up for your mailing list, or to purchase a product/service you’re promoting, landing pages can help you achieve your conversion goals.

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Landing Page Persuasion Copy Text 53

The Hoth

JANUARY 16, 2024

Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Read on to learn everything you need to know about paid ads and organic SEO, including notable pros and cons. Unpacking PPC: How Effective are Paid Ads for Promoting Your Business?

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SEO Search Engine Optimization Landing Page Keywords 98

ProBlogger

FEBRUARY 16, 2022

The post How to Use Advertising to Promote Your Blog appeared first on ProBlogger. Today I want to explore this idea as part of my series of posts on how I’d promote my blog if I was starting from scratch. Facebook Ads allows you to run ads that target certain demographics and interest groups. cent per click.

Advertising 26

Advertising Promotion Landing Page Blog 26

Freelance Writing Jobs

JANUARY 22, 2023

Landing Pages A landing page is created for a specific marketing campaign. Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform. Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform.

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Writing Style Script Landing Page Writing 75

Elna Cain

JANUARY 12, 2023

Brochures, landing pages, and newsletters are examples of copywriting projects you might do. So, you would write for ConvertKit’s blog or Mailerlite’s blog about email like: 30 Fitness Landing Page Ideas that Ramp Up Sales. How this Creator Created One Landing Page and Made $1 Million.

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Content Writer Writer Medical Copywriter 162

Elna Cain

OCTOBER 19, 2023

I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). You can change it for every client you land or if you pivot or offer a new service.

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Website Portfolio Retail Writing 224

Quick Sprout

JULY 22, 2022

They provide a host of lead nurturing tools to help you grow your contact list: Landing pages. Create actionable and engaging web pages to collect leads for you. Facebook ads. Retargeted ads. Powerful ads based on a user’s previous online interactions. Sign up forms. Premium — $65 per month.

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Marketing Landing Page Lead Generation Sales 144

Kristi Hines

AUGUST 2, 2023

Generate and publish SEO-optimized blog pages swiftly with QuickBlog, and craft marketing-driven landing pages with QuickPage. Offer your services as a video editor to businesses that need promotional videos but don’t have the time or resources to make them themselves.

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Utilities Transportation Medical Content Creation 246

Neil Patel

FEBRUARY 10, 2021

For example, if most of your email leads are coming in through free trials, you can promote your free trial offering across your channels. Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. You can create landing pages for visitors at any stage of the funnel.

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Landing Page Lead Generation Social Media Brand Awareness 133

Neil Patel

JANUARY 26, 2021

There are currently two ways to place videos on your landing pages or website—link or embed videos. Visitors can watch the YouTube video within the blog post without leaving the page. A linked video is a short URL you can paste on your landing page, website, or send directly via email or text.

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Landing Page IT Storytelling Text 117

Elna Cain

MARCH 17, 2024

Before I discuss this new freelance work opportunity with you, I want to state that I don’t promote free work as a way to land a writing job. You can check out competitor website copy to get a feel for writing compelling website or landing page headlines. They run radio ads and manage a website and email.

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Freelance Social Media Email Copy Copy 187

Elna Cain

FEBRUARY 25, 2023

Write a landing page of 300 words and an article that’s 3000 words. These are the places I consume content: Youtube Podcasts Blog posts Forums Magazines Documentaries Books Facebook ads When you invest time online, you come to find little nuggets of gold as a writer. Great idea.

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Freelance Writer Landing Page Consulting 209

Neil Patel

JUNE 7, 2021

Should your brand make a serious, emotional ad or produce fun, light-hearted content on social media? How much self-promotion is too much? What should your landing page design philosophy be? They’re creating promotions that offer massive discounts to dozens of products in their store. Stitch Fix. Dollar Shave Club.

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Sales Marketing Landing Page Social Media 102

Neil Patel

MARCH 25, 2021

Adding a CTA to your profile will tell users exactly what to do next, and can help increase conversions. You can also promote discount codes or sales in your TikTok bio. Once you establish your challenge, you can create a paid-for hashtag with a specific landing page to direct your users towards a sale.

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Landing Page Social Media Advertising Creativity 141

BKA Content

MAY 18, 2023

How To Create a Landing Page: The Complete Guide ​Building effective landing pages is essential for B2B and B2C businesses. Simply put, landing pages can tell you a lot about your customers and the channels you should be prioritizing for maximum profits. What Is a Landing Page? Hint: very.

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Landing Page Content Creation Copywriter Copywriting 93

Neil Patel

SEPTEMBER 3, 2020

According to Unbounce, half of the people who click on your ads are more likely to make a purchase than those who came from an organic link. You’d think with 600 million devices running ad blockers —advertising would be less effective. Google Ads commands 73.1 Google Ads commands 73.1 Google Ads are effective.

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Agency Landing Page Advertising Ads 131

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

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IT Ad Copy Keywords Landing Page 99

Neil Patel

OCTOBER 13, 2021

For example, it can show how changing an ad headline impacts conversions or whether using questions in titles drives more traffic. For example, change the page layout, add a different image or take one away, or completely revamp your ad, asset, or CTA. Say you run two variations of an ad. Does that mean nothing changed?

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Landing Page Digital Marketing Social Media Ads 137

Neil Patel

JANUARY 25, 2021

Google Smart Campaigns is a simple way for businesses (particularly small businesses) to create ads in Google. With Google Ads, you have to figure out keyword research , bidding on keywords, geo-targeting, and a slew of other aspects. You’ve probably seen Smart Campaign ads at the top of your own searches in Google.

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Landing Page Architecture Keywords Text 132

BKA Content

AUGUST 9, 2023

You can increase engagement by adding the link to your website as well as to your social media posts and emails. It’s often easier to convert sales from whitepapers in a more cost-effective way than sponsored ads and other types of marketing. An engaging summary of the whitepaper and a call to action is also important.

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Utilities SEO Search Engine Optimization Landing Page 76

ContentWriters

JANUARY 11, 2023

Now, they’ve added an additional E, and it can have a significant impact. It’s 176 pages long. In adding the extra E, Google is acknowledging the value of first-hand experience. What’s visible on the page: Supporting material, such as how-to videos or responses to comments. The extra E in E-E-A-T stands for Experience.

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Content Creator Search Engine Optimization Landing Page Concept 105

Contently

DECEMBER 13, 2022

Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. For example, you can direct readers from a blog post to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g.,

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Storytelling Engagement Landing Page Long Form Content 90

Express Writers

JANUARY 31, 2023

Direct response copywriting is the antithesis of the ad copywriting you see on TV. It can be an important tool to improve conversion rates on landing pages, blogs, and other types of content. When this ad came out, most cars had loud and obnoxious engines. Those TV copywriters are focused on a long-term game.

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Copywriter Copywriting Landing Page Persuasion 97