Dr. Rissy's Writing and Marketing

JULY 18, 2023

It’s a guiding principle that underpins marketing strategies and shapes brand identities. Successful brands understand that it’s not merely about content existence, but about its ability to engage, captivate, and spur audiences to action.

Engagement 98

Engagement Utilities Content Brand Awareness 98

Buffer

APRIL 25, 2024

Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out. That ability for your brand message to occupy physical space in someone’s home is unique and powerful.

Ads 94

Ads Brand Advertising Social Media 94

Neil Patel

APRIL 15, 2021

population as customers, you’d be pretty eager to use that platform to advertise your business, right? It gives you the ability to reach a huge market of highly targeted, engaged consumers , so why doesn’t it get as much attention as other platforms such as Amazon? Here’s how you can use advertising to get the most out of it.

Advertising 112

Advertising Retail Ads Social Media 112

Neil Patel

APRIL 19, 2021

That’s why we’re going to unpack Target Roundel, a powerful, complex retail media network with quite a few tricks up its Target advertising sleeve. Retail media refers to a specific kind of advertising where ads are presented within a particular retail site or app. Why You Should Use Target Advertising/Roundel.

Advertising 113

Advertising Retail Concept Ads 113

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Why Should You Create a Twitter Advertising Campaign?

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry.

Promotion 130

Promotion Publisher Publishing Publishing 130

Neil Patel

DECEMBER 8, 2020

In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement. Then you’ll see how to use your ads to promote engagement. And finally, you’ll discover how to promote the right engagement to set yourself up for future conversions. What is Mobile Engagement?

Engagement 145

Engagement Ads Advertising Social Media 145

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. I firmly believe we can learn about ourselves by traveling and engaging in history. A platform tool is anything a reader will engage with that comes from you. Chase ( @KarenAChase ). One of the biggest is author platform.

Brand 116

Brand Publisher Publishing Publishing 116

Neil Patel

APRIL 5, 2021

alone, digital food advertisement is an incredibly competitive market. To stand out, you need to combine humor, design, strategy, and user engagement , all while keeping your audience hungry. What Makes Food Advertisements Unique? Luckily, there are so many ways to bring food to life in digital food advertisements.

Food 83

Food Advertising Ads Creativity 83

Smart Blogger

JUNE 16, 2023

Curious about brand ambassadors? In the ever-evolving world of marketing, brand ambassadors serve as the human face of a company, charming audiences and creating strong connections. What Is a Brand Ambassador? So, what is a brand ambassador exactly? In the world of marketing, that’s what brand ambassadors do.

Brand 88

Brand Social Media Digital Marketing Persuasion 88

Copywriter Collective

NOVEMBER 8, 2022

But with no audience to share them with. In order to overcome this common hurdle, you will need to find ways to build an audience. This way, your blog and your brand will be more recognizable to the social media users in your immediate circle. For one, it’ll lend you some authority, being associated with a major brand.

Audience 111

Audience Writer Social Media Copywriter 111

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Sales 130

Sales Brand Social Media Advertising 130

Smart Blogger

SEPTEMBER 15, 2023

What does life look like without knowing your target audience? In fact, billions are wasted in ad spend every year from advertisements that fail to engage the target audience. We know you don’t want to waste that kind of money, and that’s why this post will walk you through six simple steps to define your target audience.

Audience 94

Audience Food Social Media Digital Marketing 94

Melanie Saxton

SEPTEMBER 27, 2023

.” Storyscaping in the Self-Help Realm Yes, I grasped a whole new level of advertising, marketing, SEO blogging for clients, and managing their social media. But more importantly, I learned about a unique and powerful form of storytelling in one of my advertising classes. Why not make it interactive?

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Smart Blogger

JUNE 1, 2023

Ready to catapult your business into the limelight by amplifying your brand awareness strategy? So, are you prepared to take your brand from being known to unforgettable? With follower counts ranging from 1,000 to 50,000, their endorsement of your brand can have a surprisingly large impact. How do you track its performance?

Brand Awareness 71

Brand Awareness Brand Social Media Retail 71

Smart Blogger

JULY 6, 2023

Understanding your brand identity isn’t just a trendy buzzword; it’s a vital cornerstone for any successful business. Ever wondered why brands like Apple, Coca-Cola, and Nike are instantly recognizable? It’s due to their strong brand identity. What is Brand Identity? Ready to leave a lasting impression?

Brand 73

Brand Construction Communication Brand Awareness 73

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. This is a highly effective strategy.

Brand 139

Brand Marketing Retail Advertising 139

Neil Patel

AUGUST 27, 2021

Using a free Substack newsletter is a great way to grow your brand , develop your voice, and build a name for yourself. Who Is Substack’s Audience? In the interest of transparency, Substack has experienced some controversy relevant to portions of its audience. Whether you choose to go the paid or free route, that’s up to you.

Audience 137

Audience Social Media Creativity Writer 137

Income Diary

MARCH 19, 2024

Tailoring your online habitat to suit the curious eyes of your desired audience sets the foundation for virtual growth. From savvy SEO strategies and engaging with guest posts, to leveraging email marketing and navigating the world of Google AdWords, each step is a stride towards a thriving online business.

Promotion 105

Promotion Website Social Media Advertising 105

ContentWriters

MAY 31, 2023

Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers. Advertisements.

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Smart Blogger

JUNE 26, 2023

In this guide, we’re going to take a deep dive into the world of influencer outreach, demystifying the process and providing practical strategies to skyrocket your brand’s reach. Picture your brand at the heart of Instagram’s buzziest stories, or going viral on TikTok overnight. What is Influencer Outreach?

Brand 64

Brand Collaboration Social Media Advertising 64

Credible Content

MAY 24, 2023

Mastering the Art of Copywriting: Harnessing the Power of Irony In the world of copywriting, where competition for attention is fierce, it’s crucial to find creative ways to engage your audience and make your message memorable. Tailor your use of irony to resonate with your specific audience.

Copywriter 130

Copywriter Copywriting Entertainment Advertising 130

The Hoth

NOVEMBER 29, 2022

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? The good news?

Brand 105

Brand Education Digital Marketing Freelance 105

Neil Patel

JANUARY 8, 2021

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. If you aren’t using Twitter to boost your brand, you’re seriously missing out. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.

Brand 145

Brand SEO Brand Awareness Keywords 145

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. New accounts often have low engagement rates, which can be disheartening, but there are ways to navigate this period strategically.

Brand 144

Brand Sales Engagement Social Media 144

Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. What we talk about when we talk about native advertising. What things, exactly?

Advertising 98

Advertising Editorial Content Marketing Ads 98

Credible Content

JUNE 23, 2023

” – Joe Sugarman, Advertising Secrets of the Written Word. ” – John Caples, Tested Advertising Methods. .” ” – John Caples, Tested Advertising Methods. ” “Breakthrough Advertising” by Eugene M. ” – Clayton Makepeace, The Copywriter’s Handbook.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Credible Content

MAY 25, 2023

10 unique writing skills you need to become a successful copywriter Imagine this: You come across a captivating advertisement that instantly grabs your attention. It strongly conveys the essence of the brand. You are compelled to buy the product, visit the website, or engage with the brand, depending on the CTA.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. Meta and Google allow advertisers to serve awareness ads in a variety of locations. These ads provide information and generate interest rather than driving conversions.

Ads 94

Ads Brand Awareness Search Engine Optimization Advertising 94

Article Writing

JULY 5, 2022

This is the motto that all brand leaders should live by to see their brand reach unprecedented heights. Brands that blog consistently generate 97% more links to their websites, and countless blog comments are made by readers each month. You Improve Your Search Engine Exposure. Google is your friend.

Brand 72

Brand Content Advertising Keywords 72

Blogtrepreneur

APRIL 5, 2024

The courtroom of legal marketing has a new challenger in the ring: Pay-per-click (PPC) advertising. Traditional marketing offers undeniable reach, building brand awareness like a meticulously crafted opening statement. Finally, consider the engagement factor. But the true difference lies in the ammunition. So, which weapon wins?

Brand Awareness 52

Brand Awareness Marketing Advertising Lead Generation 52

Content Marketing Institute

MARCH 22, 2018

The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. Click To Tweet.

Audience 107

Audience Editorial Team Editorial Social Media 107

Blogtrepreneur

JANUARY 7, 2024

With so many great advantages, it’s become the ideal way to connect directly with your target audience. Perhaps one of the greatest benefits of digital marketing is that it gives you the ability to reach a wider audience. Social media posts and targeted advertisements are some of the best options to consider.

Digital Marketing 115

Digital Marketing Search Engine Optimization Marketing Social Media 115

Grammarly

JANUARY 10, 2024

Enhancing brand image and garnering influence: Consistent, well-crafted communication strengthens brand identity, fostering a trusted, favorable impression among clients and the public. While copywriting includes writing in the voice or personality of the brand, it also adheres to the tenets of good business writing.

Writing 111

Writing Communication Copywriter Copywriting 111

Neil Patel

FEBRUARY 5, 2019

Facebook engagement is easier and more valuable than you ever imagined. I still feel dumb for that one… The engagement just wasn’t there. I still feel dumb for that one… The engagement just wasn’t there. I had a large number of fans but very little actual engagement. It’s like a magic elixir for engagement.

Engagement 112

Engagement Marketing Landing Page Ads 112

Content Marketing Institute

NOVEMBER 17, 2017

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. We’ve got this very, very captive audience – and they’re bored – there’s really no super magic. Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising.

Audience 99

Audience Landing Page Entertainment Content 99

Neil Patel

JULY 26, 2021

The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out. In this post, we’ll show you how to consistently create posts that get engagement. That’s exactly what we’ll cover—but first, let’s talk about what we mean by engagement. Let’s break it down.

Post 145

Post Writing Social Media Advertising 145