The Hoth

FEBRUARY 8, 2023

While this may seem odd, scarcity tactics are extremely powerful, and you can and should use them in your digital marketing campaigns. As it turns out, FOMO is the psychological effect that makes scarcity marketing such an effective tactic. Once again, this is definitely something you can adopt in your marketing techniques.

Marketing 105

Marketing Utilities Sales Digital Marketing 105

The Hoth

FEBRUARY 2, 2023

They completely retooled and revamped their bicycles and created a new business plan (a direct-to-consumer or D2C model) that made vital cost-cutting improvements on staffing and manufacturing through automation and other methods. You do so by conducting audience research and then creating an actual living, breathing persona.

Manufacturing 96

Manufacturing Consulting Construction Retail 96

Intergrowth

MARCH 5, 2023

Although some of them sound silly, they describe processes, metrics, and strategies that digital marketers use. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them. A solid digital strategy also involves tracking metrics and reviewing analytics.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Smart Blogger

AUGUST 5, 2023

Think of an industrial manufacturer selling machinery to a construction company, or a software development firm providing a productivity tool to other businesses. Target Audience Characteristics B2B and B2C businesses don’t just differ in their direct customers; they also vary in target audience characteristics.

Ad Copy 70

Ad Copy Utilities Manufacturing Government 70

Article Writing

OCTOBER 17, 2022

You can also make use of built-in analytics and ecommerce marketing tools to refine your target audience reach. As the bridge between your marketing and your conversions, a bad landing page can sink your business. Considering the huge role SEO plays in ecommerce marketing success, it’s well worth the money for many companies.

Manufacturing 98

Manufacturing Landing Page Finance Search Engine Optimization 98

Neil Patel

JUNE 3, 2021

For example, an automobile manufacturer does not launch a new car without first having a consistent project and studying its insertion and acceptance in the market. To reduce the damage, it is imperative to define the target audience and persona that represents the ideal customer profile for your products.

IT 102

IT Concept Manufacturing Sales 102

Article Writing

OCTOBER 17, 2022

You can also use built-in analytics and eCommerce marketing tools to refine your target audience reach. As the bridge between your marketing and your conversions, a bad landing page can sink your business. Considering SEO’s huge role in eCommerce marketing success, it’s well worth the money for many companies.

Manufacturing 64

Manufacturing Landing Page Finance Search Engine Optimization 64

BKA Content

FEBRUARY 18, 2023

Working with website content writing services allows you to scale your content marketing campaigns and consistently share useful information that resonates with your audience. If you’re new to content marketing, you may wonder what value professional content writing services offer your company. How do you find the balance?

Writing Services 52

Writing Services Website Writing Proofreader 52

Content Marketing Institute

AUGUST 9, 2018

In its widely talked about State of Marketing Report, Salesforce reports that just over half (51%) of marketers are using AI in one form or another, while another quarter plan to test it over the next two years. Salesforce, which reports one in two marketers is using AI, or BrightEdge, which puts the number at one in 25?

Marketing 60

Marketing Retail Entertainment Manufacturing 60

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). Create an actionable audience: Your network is your net worth. JohnHall Click To Tweet.

Content Marketing 107

Content Marketing Marketing Manufacturing Content 107

Moz

OCTOBER 12, 2020

I conducted an informal survey of more than 100 digital marketers around the globe, asking whether they believe our field is becoming commoditized. While the survey I conducted was limited to digital marketers, nearly every business vertical experiences commoditization and competition. Is your advantage unique?

Persuasion 66

Persuasion Digital Marketing Brand Transportation 66

Neil Patel

AUGUST 18, 2021

Skilled freelance bloggers are increasingly needed as B2B and B2C companies recognize content is the ultimate tool for attracting leads and nurturing a loyal audience. Data from Content Marketing Institute found that 21 percent of B2C brands spend more than $100,00 a year on content in 2020, and many are increasing their spending.

Freelance 145

Freelance Blog Blogging Blogger 145

Moz

JANUARY 12, 2021

Before that, I was at Distilled, which is an international digital marketing agency, and I ran the Seattle office there for over a decade. And I want to talk about two particular modern ranking factors that we have evidence for and that if you're doing SEO or digital marketing or working on a website you can start considering today.

SEO 59

SEO Keywords Brand Agency 59

Neil Patel

SEPTEMBER 28, 2020

You likely already know how important creativity is when it comes to digital marketing. Another significant factor that will amplify your marketing efforts is the collection and leveraging of data. In other words, to truly succeed with your digital marketing campaigns, you must utilize the best of the machine and human worlds.

Agency 134

Agency Digital Marketing Utilities Education 134