Dr. Rissy's Writing and Marketing

JULY 18, 2023

It’s a guiding principle that underpins marketing strategies and shapes brand identities. Successful brands understand that it’s not merely about content existence, but about its ability to engage, captivate, and spur audiences to action.

Engagement 98

Engagement Utilities Content Brand Awareness 98

Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. What we talk about when we talk about native advertising. What things, exactly?

Advertising 101

Advertising Editorial Content Marketing Ads 101

Article Writing

AUGUST 23, 2023

In a world where visual content reigns supreme, video marketing has emerged as the crown jewel of online advertising and brand promotion. Its dynamic combination of visuals, audio, and storytelling has proven to be a potent elixir for maintaining attention spans and engagingly conveying complex messages.

Brand Awareness 52

Brand Awareness Storytelling Marketing Digital Communication 52

Smart Blogger

JUNE 9, 2023

However, without good content marketing, you never would have been retargeted on Facebook or LinkedIn with the advertisement that led you to become a subscriber to their email list. Improves Brand Awareness Say you were to launch a new yoga gear brand from scratch. What are the Benefits of Content Marketing? The benefit?

Content Marketing 90

Content Marketing Brand Awareness Marketing Content 90

Neil Patel

NOVEMBER 1, 2021

The content they produce is typically original and may be shared for money, audience building, brand awareness, or just as a way to share their talents online. This can be very beneficial for brands and small businesses looking to reach new users and build brand awareness.

Content Creator 139

Content Creator Content Storytelling Social Media 139

Income Diary

MARCH 19, 2024

Platforms such as Facebook, Instagram, and YouTube offer a variety of advertising options, including sponsored posts, mobile ads, video ads, and display ads. Paid advertising also provides the flexibility to continually optimize campaigns for improved targeting and engagement.

Promotion 105

Promotion Website Social Media Advertising 105

Smart Blogger

JUNE 13, 2023

Are you ready to catapult your brand’s digital footprint, outshine your competitors, and truly engage with your audience? These goals could be anything from boosting brand awareness to driving sales or conversions. ” Right off the bat, imagine a boost in brand awareness , engagement, and conversion rates.

Digital Marketing 86

Digital Marketing Sales Marketing Social Media 86

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 100

Brand Banking IT Entertainment 100

Neil Patel

MARCH 26, 2021

Having Good Presentation Skills Drive Trust in Your Brand. What makes people trust brands? Customer experience: 56 percent of consumers said their own experiences with a brand play an important part in building trust. Presentation Skills Help Create Brand Awareness. The more you can niche down , the better.

Marketing 131

Marketing Storytelling Brand Awareness Persuasion 131

Bramework

DECEMBER 21, 2023

In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Brand awareness starts with your website but does not end there. Building your brand takes a long time because you want people to recognize just about everything involved — fonts, colors, logo, etc.

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Contently

SEPTEMBER 27, 2023

Gucci’s Metaverse High-end fashion brand Gucci demonstrated the potential of the metaverse by launching “ Gucci Town ,” a virtual world nestled within the Roblox Metaverse. Pepsi’s Bus Stop Experience Pepsi shattered conventional advertising by staging an AR experience at a London bus stop.

Storytelling 52

Storytelling Content Entertainment Content Creation 52

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Gucci, Rolex, Ferrari.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Smart Blogger

JULY 14, 2023

Or perhaps considering it for your own brand? Viral marketing, at its core , is a strategy that banks on the power of social sharing to spread a brand’s message like wildfire. It’s about reaching the right people — those who will engage with your brand, buy your products, and become your loyal customers.

Marketing 76

Marketing Social Media Banking Brand Awareness 76

Smart Blogger

JUNE 1, 2023

It amplifies a brand’s voice , reaching thousands, if not millions, of potential customers on their laptops, phones, and tablets. For example, an eco-friendly clothing brand can target customers who show interest in sustainable fashion, ensuring its marketing budget is spent on those most likely to make a purchase.

Digital Marketing 84

Digital Marketing Marketing Social Media Search Engine Optimization 84

Content Hacker

FEBRUARY 27, 2024

But there’s more — blogs are perfect for sharing success stories and industry insights that build brand awareness. By educating your audience first before selling to them, you effectively sideline competitors from your potential customer’s consideration without blatant advertising tactics.

Recruitment 40

Recruitment Education Blog Blogging 40

Neil Patel

APRIL 6, 2021

Soon you’ll be ready to launch campaigns like a pro and build a lasting community to support your products and brand. Instagram marketing refers to the process of brands harnessing the power of Instagram to reach their target audiences to generate brand awareness and share products. How Do I Market My Brand on Instagram?

Brand Awareness 119

Brand Awareness Social Media Storytelling Brand 119

Smart Blogger

JULY 27, 2023

Businesses small to large, rely on content writers to communicate their value proposition, differentiate their brand, and engage their customers. Adaptability : Every brand has its own voice. Your writing style should be flexible enough to adapt to different brand tones and audiences. So, who hires content writers?

Content Writer 69

Content Writer Freelance Writer Pharmaceutical 69

Content Hacker

MARCH 2, 2023

Instead of pushing your message out to them through interruptive ads and other means, you attract them in toward your brand organically with content. One of the most well-known outbound methods is creating advertising for various channels where your target customer spends their time. Heightened customer loyalty.

Content Marketing 88

Content Marketing Marketing Content Creation Content 88

The Hoth

MARCH 14, 2023

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. Not only that, but advertising on TV & radio is expensive and not an option for many small businesses and startups. Why is that? There are more than a few reasons why.

Content Creation 98

Content Creation Content Social Media Content Creator 98

Shorthand Content Marketing

MAY 8, 2022

The idea of providing valuable, entertaining, desirable information for free (or a low cost) to attract attention to a business or brand is at the core of all content marketing. They may also liaise with the brand manager who oversees the look and feel of the marketing campaigns for products and services. Content Marketing Consultant

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Content Marketing Institute

SEPTEMBER 26, 2018

4), complement to paid advertising (no. Content should address the motivations and needs of the customer at various points of their process , so that it strengthens their positive feelings about the brand, heightens their likelihood to convert, and increases their customer lifetime value. It will power the future of storytelling.

Content Marketing 96

Content Marketing Marketing Content Content Creator 96

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. If you’re unfamiliar with YouTube, their primary advertising format is known as the TrueView ad. Before TrueView ads, users lacked any meaningful way to control their advertising experience. Being a marketer is an interesting job.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

MARCH 10, 2021

It Can Help Your Audience Identify Your Brand. With the rise of digital marketing , both small and large brands are constantly trying to get their audience’s attention. It’s not easy, especially because it can feel like so many brands follow identical or similar trends. Increase Brand Awareness. Set the Mood.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Neil Patel

MARCH 6, 2023

This makes sense as to why your website and social media platforms are the best places to promote your brand because they are the top video distribution channels. In short, video is extremely beneficial (and not only for increasing brand awareness). The video rankings kicked in around position 13 on page two.

Keywords 83

Keywords Medical Landing Page Brand Awareness 83

Neil Patel

OCTOBER 14, 2020

Goals of promoted videos for e-commerce businesses mostly come down to these three: Increasing brand awareness: -This essentially means if you make and sell, say, scarves, people looking to buy scarves know about you. In a YouTube survey, more than 90% of shoppers said they’d found new products and brands on the platform.

Promotion 135

Promotion Sales Brand Awareness Creativity 135

Content Marketing Institute

DECEMBER 27, 2017

Your brand story: The “what” – what specific, unique, and valuable idea you will build your content assets around (This includes your overarching content mission, as well as the topical areas you will focus on in pursuit of that mission.). 4 Metrics to Track Impact of Content Marketing on Brand Awareness.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. Every brand needs a content marketer. This is content that’s helpful to both your brand and its audience.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Neil Patel

JUNE 22, 2021

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. How to Choose Which Content Marketing Strategies Are Right for Your Brand. When it comes to content marketing, you’ll want to be particularly aware of your brand voice.

Content Marketing 145

Content Marketing Marketing Landing Page Content 145

Neil Patel

FEBRUARY 24, 2021

Twitter can help B2B marketers: build brand awareness increase social monitoring assess competitor analytics. TikTok might not seem like the ideal platform for your B2C marketing campaign, but many brands have found success on the interactive platform. Storytelling. B2C Social Platform Use. Visual Content.

Social Media 134

Social Media Media Brand Awareness Hospitality 134

Backlinko

JUNE 26, 2023

Unlike paid advertising strategies, the results generated by SEO appear as organic search results. Address these topics and engage your readers with captivating storytelling and well-researched content that keeps them coming back for more. Collaborating with influencers exposes your brand to their dedicated and engaged audience.

SEO 73

SEO Search Engine Optimization Keywords Engineering 73