The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? How advertising has changed in the past decade. The difference between paid advertising and other forms of marketing. Why building your mailing list can be your best free advertising option. Is it worth it to advertise a standalone book?

Advertising 98

Advertising Marketing Ads Social Media 98

Smart Blogger

JULY 6, 2023

Understanding your brand identity isn’t just a trendy buzzword; it’s a vital cornerstone for any successful business. Ever wondered why brands like Apple, Coca-Cola, and Nike are instantly recognizable? It’s due to their strong brand identity. What is Brand Identity? Ready to leave a lasting impression?

Brand 80

Brand Communication Construction Brand Awareness 80

Smart Blogger

JULY 11, 2023

But how do you keep up and ensure your brand remains visible in the vast digital sea? It’s all about making your site super visible on search engine results pages (SERPs) with some snazzy paid advertisements. This is called “ pay-per-click advertising.” You’ve come to the right place! With SEM, that’s how!

Engineering 64

Engineering Landing Page Marketing Construction 64

The Hoth

NOVEMBER 29, 2022

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? The good news? Blog posts .

Brand 105

Brand Education Digital Marketing Freelance 105

Neil Patel

OCTOBER 27, 2020

You’ve started a business, brand, or website, and it’s time for you to start distributing content. What you might not be thinking about is how to find a font that represents your brand. You want to search for fonts that are unique to your brand and easy for your subscribers to read and comprehend. Creative Market.

Brand 144

Brand Creativity Electronics Manufacturing 144

Credible Content

JUNE 23, 2023

A sense of scarcity and exclusivity that creates a fear of missing out and motivates the reader to act fast 10 definitions of direct response copywriting from famous copywriting books 10 definitions of direct response copywriting. ” – Joe Sugarman, Advertising Secrets of the Written Word.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

The Creative Penn

JANUARY 26, 2023

What are some of the tools and why are creative direction, voice, and taste, so important? In the first 28 mins of the podcast, I give an extended introduction about the various legal cases around AI and copyright , my thoughts on the best way to approach it for your creative work, and how to use AI tools ethically and responsibly.

Creativity 98

Creativity Projects Government Text 98

Make a Living Writing

JANUARY 22, 2024

More importantly, it means you’re a master of communication, critical thinking, and creativity. Traditional Jobs for English Majors (Besides Teaching) Marketing and Advertising Copywriter There are many options for high paying jobs for English majors in the marketing and advertising industry. Let’s go job shopping!

Copywriter 94

Copywriter Copywriting Freelance Social Media 94

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different.

Ads 132

Ads Marketing Social Media Advertising 132

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 96

Brand Banking IT Entertainment 96

Income Diary

MARCH 19, 2024

Platforms such as Facebook, Instagram, and YouTube offer a variety of advertising options, including sponsored posts, mobile ads, video ads, and display ads. Paid advertising also provides the flexibility to continually optimize campaigns for improved targeting and engagement.

Promotion 105

Promotion Website Social Media Advertising 105

Quick Sprout

JULY 26, 2022

Here are some of the valuable services they offer: One unified cross channel marketing strategy driven by best-in-class creatives. Thought leadership, expertise and industry research delivered weekly, monthly and quarterly, keeping brand on cutting edge. There is a $150 setup fee associated with these social media advertising services.

Digital Marketing 144

Digital Marketing Marketing Agency Search Engine Optimization 144

Ashleyn Writes

FEBRUARY 16, 2022

I have a full checklist of 28 I would recommend the average creative have on hand —make sure you download that freebie checklist, and after you make this one, you can check it off! In a quotable nutshell: “Advertising is what you pay for, publicity is what you pray for.”. … but let’s get some definitions established.

Media 147

Media Copy Advertising Creativity 147

Neil Patel

FEBRUARY 3, 2021

Music can be a game-changer for creating online visual content for your brand. If what you’re creating is for your brand in any way, then it’s probably for commercial use. For use directly connected to making a profit, it’s almost definitely commercial. National tv and radio advertising usage comes with an additional fee.

Projects 141

Projects Creativity Advertising Social Media 141

Smart Blogger

JANUARY 23, 2024

Here’s what we’ll explore: The definition of an oxymoron. Oxymoron Definition? Also, mastering the oxymoron is an elegant way to weave clever wordplay into your creative writing. Steven Erikson, Dust of Dreams When my boyfriend gave me a definite maybe about going out this Friday night, that was the last straw.

Government 105

Government Script Food Concept 105

Neil Patel

AUGUST 5, 2021

Why Should You Advertise on Snapchat? If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. You can advertise on Snapchat for as little as $5. It’s a stand-alone webpage created for an advertising or marketing campaign.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

ProBlogger

JUNE 30, 2014

We kick off this week’s theme with Juanita Nessinger of Vertical Online Media – a total guru when it comes to all things advertising! I like to share with friends that are new to advertising to familiarize themselves with IAB.net. This is the Interactive Advertising Bureau website and the standard for all web advertising.

Advertising 46

Advertising Brand Utilities Agency 46

The Creative Penn

DECEMBER 18, 2023

If you join the community, you get an extra solo Q&A show monthly, as well as behind-the-scenes videos on AI and creative business, plus, discounts, early access, and more. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. I’m not going to burn it all down and start anew.

Retail 98

Retail Pharmaceutical Creativity Publisher 98

The Creative Penn

APRIL 1, 2024

She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. So instead of giving you a list of book marketing tactics, here are some of the opposite polarities on the marketing scale that — along with your definition of success — will help shape your book promotion choices.

Marketing 52

Marketing Social Media Advertising Promotion 52

Neil Patel

AUGUST 9, 2021

Copyright Laws and Rules in Marketing and Advertising. Don’t copy images, content, or phrases from other brands. Resources on Copyright Laws in Marketing and Advertising. Terms of Use in Marketing and Advertising. Laws on the Use of User Data in Marketing and Advertising. Copyright Law of the U.S. million.)

Marketing 137

Marketing Advertising Social Media Medical 137

Neil Patel

MARCH 18, 2021

We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. The X refers to the variable “x,” allowing them to be named but perhaps not limited by one definition. What brands does Generation X like right now?

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

JULY 19, 2021

Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. Add in a branded or targeted hashtag and you’ll be connecting with your ideal customers in no time. Why Advertise on Instagram? What Are Instagram’s Ad Formats?

Ads 145

Ads Advertising Entertainment Promotion 145

ContentWriters

FEBRUARY 28, 2024

Call-To-Action Definition A call-to-action is a phrase that requests the audience to take action and perform a certain task. Although most CTAs should be concise and to the point, a social media caption will likely be a bit longer or more creative than a simple button on a website. Who is my audience? What am I asking of my audience?

Insurance 59

Insurance Content Landing Page Consulting 59

Neil Patel

NOVEMBER 1, 2021

Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC. All advertisers need to do is provide a series of ad creatives (a call to action, additional ad copy, and relevant images or videos), and Google takes care of the rest.

Advertising 92

Advertising Agency Ads Creativity 92

Neil Patel

MARCH 16, 2021

Facebook advertising offers endless opportunities to interact with your target audience on a conversational platform. With 68 percent of Americans logging onto Facebook a day, if you’re not advertising on the platform, you’re missing out on some big opportunities. Where do you think the majority of that revenue is coming from?

Ads 116

Ads Brand Awareness Advertising Education 116

Neil Patel

MAY 10, 2021

One way to achieve this is through advertisements that hit the spot creatively. Food brands often use creative ads that indulge the senses while appealing to consumers’ physiological and emotional sides. Brands have used storytelling for decades. Find a brand in your niche that does it well.

Food 101

Food Ads Storytelling Social Media 101

Ashleyn Writes

MARCH 3, 2022

I wanted to meet my audience where they were — and that meant turning on a camera and showering so I could do my hair (I’m all about working in sweat pants or leggings, so that definitely felt like a sacrifice at the time). I knew if I didn’t switch to a more video-friendly content format, I’d be doing them a major disservice.

Script 130

Script Social Media Content Long Form Content 130

Neil Patel

APRIL 5, 2023

It offers an easy way to stay in the loop about what’s happening in their industry or with their favorite brands. Sprout Social Sprout Social is an all-in-one solution that helps you manage your social media accounts while finding and connecting with the people who love your brand. Paid subscriptions start from $119.95

Social Media 133

Social Media Keywords SEO Advertising 133

Neil Patel

FEBRUARY 2, 2021

You’ll also want to focus on creating a unique style: something definitively yours that others will have a hard time copying. Now it’s time to get creative. Etsy suggests including the process behind the product or your brand’s story too. Brand Your Etsy Shop. Branding builds confidence and loyalty.

Advertising 128

Advertising Manufacturing Keywords Banking 128

Smart Blogger

MARCH 29, 2023

There are several creative ways to monetize a blog. Most commonly, lifestyle blogs make money by advertising brands that align and resonate with the lifestyle they promote. This digital magazine intentionally “shakes the status quo” to “champion a new definition of luxury”. How Do Lifestyle Blogs Make Money? Sister stuff!

Food 106

Food Entertainment Blog Blogging 106

Smart Blogger

JUNE 15, 2023

But have you ever noticed how a catchy company slogan or tagline can really make a brand stand out? Slogans can make your brand unforgettable, searing your company’s essence in customers’ minds and hearts. Well, the dictionary definition is: “A brief attention-getting phrase used in advertising or promotion.”

Food 64

Food Creativity Storytelling Advertising 64

The Creative Penn

JANUARY 8, 2024

Show Notes Business strategies for authors at different stages Allocating time and money as a new author Branding for a midlist indie author Financial freedom vs. business expansion. So yes, definitely thinking about quality, taking a bit more time. Joanna: And, of course — Brand is really, really hard! What do you really want?

Publisher 98

Publisher Publishing Publishing Creativity 98

Neil Patel

OCTOBER 24, 2020

Creative Problem-Solving Skills. Consultants have to be quick and effective learners and have the capability to solve problems through an imaginative and creative thought process. As one would expect, sales and marketing consultants primarily focus on the marketing and advertising aspects of organizations.

Consulting 132

Consulting Agency Advertising Recruitment 132

Neil Patel

AUGUST 24, 2021

But he’s not studying the science of advertising or market research. We’re seeing definite themes here. Memes are a source of creative outlet for online communities, and their message and content can’t be controlled. How to Go Viral: Creativity Meets Relevancy. So, what about the memes?

Marketing 145

Marketing Creativity Social Media Advertising 145

The Creative Penn

MAY 5, 2023

How can we use AI tools in our creative and business processes while still keeping our humanity at the core of our books? She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. What is the AI-Assisted Artisan Author? She has sold almost a million books across 169 countries and 5 languages.

Creativity 98

Creativity Publisher Publishing Publishing 98

Neil Patel

DECEMBER 14, 2020

Facebook is on track to make over $60 billion in revenue this year from advertising. Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. Then come back to this post for a deep dive into advertising. Who Should Advertise on Facebook?

Ads 144

Ads Landing Page Advertising Text 144

Neil Patel

JANUARY 5, 2022

There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. Advertising. You will learn more about how brands are perceived by people and how to keep up that reputation.

Marketing 114

Marketing Retail Advertising Communication 114