Content Marketing Institute

FEBRUARY 28, 2018

With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. “We were a faceless brand.

Content Marketing 105

Content Marketing IT Marketing Content 105

Neil Patel

OCTOBER 4, 2021

Ad creatives are the ads served to users on a social media or digital media platform. When combined, these creative elements form a full video advertisement. To ensure your campaigns are most effective, though, you need to ensure you are creating killer YouTube ad creatives. Be Relatable.

Creativity 132

Creativity Ads Advertising Digital Media 132

The Creative Penn

DECEMBER 18, 2023

If you join the community, you get an extra solo Q&A show monthly, as well as behind-the-scenes videos on AI and creative business, plus, discounts, early access, and more. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. I’m not going to burn it all down and start anew.

Retail 98

Retail Pharmaceutical Creativity Publisher 98

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). David’s ongoing blog posts keep him in touch with the latest creative opportunities and threats.

Content Marketing 108

Content Marketing Marketing Manufacturing Content 108

Content Marketing Institute

JULY 20, 2018

In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Entertainment marketing created their content, brand created their content, social created their content.

Storytelling 57

Storytelling Entertainment Social Media Collaboration 57

Neil Patel

FEBRUARY 19, 2021

The complex digital media landscape changes every day, and this year is no exception. Having advanced social media tips at your disposal certainly has its perks, but finding a no-nonsense list can be pretty challenging. As you identify audiences that respond to your brand, you can save those specific groups.

Social Media 135

Social Media Media Content Creator Digital Marketing 135

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. hejhejnatalya Click To Tweet.

Content Marketing 96

Content Marketing Transportation Marketing Content 96