The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? How advertising has changed in the past decade. The difference between paid advertising and other forms of marketing. Why building your mailing list can be your best free advertising option. Is it worth it to advertise a standalone book?

Advertising 98

Advertising Marketing Ads Social Media 98

Freelance Magic

JANUARY 16, 2024

LinkedIn outreach to brands hiring for full-time roles: Tapping into interim freelance opportunities LinkedIn is a goldmine for freelancers seeking opportunities beyond traditional job postings. Brands advertising full-time roles may be undergoing expansion, launching new projects, or experiencing increased workloads.

Freelance 130

Freelance Projects Collaboration Content Creator 130

Backlinko

JANUARY 8, 2024

Podcast Downloads Despite Spotify being the go-to platform for streaming podcasts, a significant majority of podcast downloads, over 70% , occur through Apple Podcasts. In contrast, Spotify users tend to download less, and the platform lags behind with only 8.9% of download requests. iHeartRadio 3% Alexa 2.3% Overcast 1.6%

Entertainment 108

Entertainment Advertising Utilities Ads 108

Neil Patel

JANUARY 8, 2021

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. If you aren’t using Twitter to boost your brand, you’re seriously missing out. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.

Brand 145

Brand SEO Brand Awareness Keywords 145

Neil Patel

APRIL 20, 2021

How Can BOPUS Benefit Your Brand? BOPUS can also boost traffic to your online website or increase the number of downloads for your mobile app. When consumers subscribe to your online channels, you have more opportunities to send promotional content or advertise deals through the mobile app. BOPUS Brand Examples.

Brand 132

Brand Retail Utilities Landing Page 132

Content Marketing Institute

MAY 8, 2018

When was the last time you downloaded a mobile app that became an indispensable part of your daily routine? Now, when was the last time that app came from a brand marketer? Brand value leaps off the small screen. App downloads will reach nearly 353 billion worldwide by 2021 via @StatistaCharts. Click To Tweet.

Brand 95

Brand Creativity Content Marketing Communication 95

Backlinko

MAY 14, 2024

Create a Visual Identity Your brand’s visual identity should be a unique, memorable reflection of your business. It includes your: Logo Color palette Typography Imagery style A polished visual brand signals to customers that you’re credible, trustworthy, and attentive to detail. Take baby clothes shop MiniOlie, for example.

Marketing 103

Marketing Social Media Keywords Engineering 103

ContentWriters

FEBRUARY 28, 2024

Businesses can use CTAs to ask customers to perform a variety of actions, such as: Leave a comment Buy a product Share a post Download a white paper Subscribe to an email newsletter Complete a survey Post a review The call-to-action motivates a reader to engage with the company and ideally convert as a buyer or help promote the brand.

Insurance 59

Insurance Content Landing Page Consulting 59

ContentWriters

MAY 10, 2023

The company’s success can be attributed in large part to its extensive and ever-evolving marketing strategy that incorporates various forms of advertising, partnerships, and promotions to increase its user base while retaining existing customers.

Marketing 105

Marketing Collaboration Social Media Hospitality 105

Neil Patel

FEBRUARY 3, 2021

Music can be a game-changer for creating online visual content for your brand. If what you’re creating is for your brand in any way, then it’s probably for commercial use. Billed as royalty-free music, the songs on Bensound are free to download—with a few stipulations. This downloads an Mp3 file.

Projects 141

Projects Creativity Advertising Social Media 141

Credible Content

JUNE 23, 2023

It may be buying a product, signing up for your newsletter, downloading an e-book, or clicking a link. ” – Joe Sugarman, Advertising Secrets of the Written Word. ” – John Caples, Tested Advertising Methods. .” ” – John Caples, Tested Advertising Methods.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 97

Brand Banking IT Entertainment 97

Bramework

AUGUST 20, 2023

2 – Add Advertisements Embedding ads to your blog might not be your favorite idea, but it can actually be q uite lucrative. When you add paid advertisements (or even unpaid!) Once you’ve got even a small number of email subscribers, you can start building brand awareness with your audience.

Blog 98

Blog Blogging Freelance Brand Awareness 98

Neil Patel

NOVEMBER 19, 2021

You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. There are many ways to find new prospects and introduce people to your brand. It’s essentially free marketing for your brand. There’s a whole strategy involved, for one thing.

Lead Generation 141

Lead Generation Social Media Sales Brand 141

Neil Patel

MARCH 25, 2021

It’s ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29. Tapping into this diverse market offers a lucrative opportunity for brands. TikTok is the most-downloaded social app worldwide. Describe Your Brand in Your Bio. Use Sponsor Branded Hashtags.

Landing Page 141

Landing Page Social Media Advertising Creativity 141

Copywriter Collective

DECEMBER 23, 2022

Website users often overlook banner advertising since they are searching for information or data. Yet, banner ads on homepages and interior pages give advertisers a chance to reach a vast audience. Companies are now focusing on brand performance marketing strategies. What Is Performance Marketing? media management.

Marketing 64

Marketing Advertising Social Media Collaboration 64

Kristi Hines

JUNE 1, 2023

Brandfetch – Access data related to companies and brands, including logos, color schemes, fonts, and other branding details. Easy Resume – Allows for the swift creation and modification of resumes, providing download options in docx or pdf format to help you secure the perfect job.

Transportation 264

Transportation Utilities Finance Portfolio 264

Content Marketing Institute

FEBRUARY 2, 2018

Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Once the content is finished, our editor-in-chief does a first review and works with the writer to have the post 100% aligned with our brand identity.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Smart Blogger

FEBRUARY 16, 2023

93% of brands say they got new customers due to the videos posted on their social media accounts. Forbes , 2021) Podcast advertising makes up 3% of overall ad spend as opposed to 20% on video, 16% on social media, 14% on display, and 13% on search. Brand Building Statistics Let’s talk about the brand, baby. growth rate.

Digital Marketing 121

Digital Marketing Marketing Retail Landing Page 121

Neil Patel

DECEMBER 8, 2020

Let’s start by analyzing the pros and cons of advertising to a mobile audience. But why is this type of ad a pitfall for mobile advertisers specifically? The most effective social media ads raise awareness for your brand. Finally, there’s brand engagement. People won’t buy from brands they don’t trust.

Engagement 145

Engagement Ads Advertising Social Media 145

Neil Patel

JUNE 15, 2021

Maybe you’ve drafted a graphic that is the perfect balance between branding and intriguing. In addition to simply operating as a help feature, chatbots can be used as a tool to improve site visitor experience, not to mention completely changing the way brands communicate and interact with their existing and would-be consumers.

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

SEPTEMBER 2, 2021

Advertise your brand. In fact, it was one of the top five downloaded apps in the App Store and Google Play in 2020. As of January 2021, it was second only to TikTok in download count. As of January 2021, it was second only to TikTok in download count. Become an Influencer and Get Paid to Advertise Products.

Food 145

Food Social Media Promotion Advertising 145

Neil Patel

MARCH 17, 2021

With an advertising audience of 353 million, Twitter is an ultra-effective free advertising tool. Still, as you probably know, the social networking site also provides plenty of paid advertising opportunities that let you target your followers, automate your bids, and promote your business. Advertising Campaign Types.

Ads 118

Ads Advertising Promotion Social Media 118

Ashleyn Writes

FEBRUARY 16, 2022

I have a full checklist of 28 I would recommend the average creative have on hand —make sure you download that freebie checklist, and after you make this one, you can check it off! In a quotable nutshell: “Advertising is what you pay for, publicity is what you pray for.”. WHAT IS ADVERTISING? Click here to download it!

Media 147

Media Copy Advertising Creativity 147

Neil Patel

APRIL 13, 2021

Whether you plan to charge for downloads or use subscription services to generate income, your app will never be profitable without a monetization strategy. Consumers download more than 200 billion mobile apps per year and spend over $140 billion within those apps. Charging for app downloads is the oldest trick in the book.

Advertising 85

Advertising Ads Engagement Brand 85

Neil Patel

APRIL 2, 2021

As a marketer or app creator, you might not know where to start to drive app downloads. As an advertiser/creator, you pay for these ads, and they’re usually marked as “Sponsored” or “Ad,” so users can differentiate them from regular apps in the search results. In the United States, it costs an advertiser $2.07 Potentially.

Ads 107

Ads Advertising Finance Promotion 107

Neil Patel

JANUARY 8, 2023

As a great historical example, Mozilla increased downloads of their popular Firefox browser by having a stronger call-to-action. Download Now – Free” performed better than “Try Firefox 3”. This makes the psychology of CTAs clear that Firefox was free and drew the reader to download the program. Online advertising that works!

Website 145

Website Landing Page Finance Sales 145

Neil Patel

MARCH 16, 2021

Facebook advertising offers endless opportunities to interact with your target audience on a conversational platform. With 68 percent of Americans logging onto Facebook a day, if you’re not advertising on the platform, you’re missing out on some big opportunities. Where do you think the majority of that revenue is coming from?

Ads 116

Ads Brand Awareness Advertising Education 116

Smart Blogger

APRIL 18, 2023

Webinar organizers, hosts, and panelists must download the platform’s desktop application. Seamless integration capabilities with marketing, advertising, and customer relationship management (CRM) systems. Mobile access and direct-from-browser streaming capabilities — no downloads or installations required. Business $114.42

Communication 113

Communication Sales Promotion Social Media 113

Neil Patel

MARCH 15, 2021

Is Instagram advertising suitable for your business? Ready to move past building your Instagram following and try advertising? You’ll want to understand the platform and your advertising options as you consider costs. Because the cost can vary, the first thing to do is check to see what the average advertiser pays.

Ads 104

Ads Social Media Advertising Ad Copy 104

Neil Patel

JANUARY 1, 2021

It also allows advertisers to get exposure in some of the most popular games played in today’s market. Brands are also getting into the action by offering gamers virtual currency or exclusive game add-ons by buying their products and entering codes into their virtual storefronts. What Is Games as a Service (GaaS)? Ad Placements.

IT 122

IT Marketing Advertising Projects 122

Neil Patel

APRIL 9, 2021

OTT : This is strictly streamed content, not downloaded or otherwise stored offline, and can include media like videos and online radio programs, such as podcasts. As a result, you could monetize your brand faster and easier via VOD. This is essential for brands that rely on live events in their business model.

Advertising 104

Advertising Ads Utilities Agency 104

Neil Patel

JUNE 22, 2021

billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. You can help them discover your brand by advertising effectively on Facebook. With video ads, you can showcase a product, promote customer testimonials, or boost your brand.

Marketing 145

Marketing Social Media Advertising Management 145

BKA Content

MAY 18, 2023

Maybe you are a small business owner that has been creating content as a way to build awareness of your brand but need a writer who can deliver high-quality work as your readership grows. With affiliate marketing, you agree to promote partner brands on your blog in exchange for a percentage of sales that come from your page.

Content 91

Content Content Writer Content Creator Consulting 91

Express Writers

JANUARY 10, 2023

These brands take up more space in a less saturated market because their competitors take a break from marketing. Focus on the content marketing methods your brand finds success with. Overall, content marketing executed correctly results in higher ROI than paid search advertising.

Content Marketing 78

Content Marketing Marketing Content Search Engine Optimization 78

BKA Content

APRIL 28, 2023

Get Big Gains in Visibility Without the Big Expense of Traditional Advertising Few things are more important to a business than being visible online, but advertising using traditional means can eat through your marketing budget remarkably quickly. As with reciprocal marketing, this lends your business credibility with its audience.

Search Engine Optimization 73

Search Engine Optimization Blog Blogging Utilities 73

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. It’s time to stop wasting money advertising to users who will never convert. Look at the advertising rates on Instagram, Facebook, Google, or whatever other channel you want to use.

Ads 126

Ads Ad Copy Social Media Advertising 126