Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments
Content Marketing Institute
NOVEMBER 29, 2017
Google “business case content strategy” and you’ll get only 72,000 results. Now, when I say, “content strategy,” I mean the holistic approach to using content as an asset to the business. Why should the business care about careful governance , management, adaptation, optimization, and scale of the way it uses content?
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