Content Marketing Institute

FEBRUARY 8, 2018

She shared her answers at Content Marketing World, How Innovative Brands Are Getting More out of Their Mobile Native Advertising Campaigns. What we talk about when we talk about native advertising. Native advertising goes by many names, including sponsored content, promoted content, paid posts , and branded content.

Advertising 101

Advertising Editorial Content Marketing Ads 101

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Neil Patel

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? Geofencing lets businesses advertise to consumers within a specified geographic area. Benefits of Geofencing Marketing. Geofencing May Help With Local Marketing.

Marketing 140

Marketing Brand Awareness Advertising Ads 140

Kristi Hines

JUNE 27, 2021

Do you want to add some marketing education to your resume ? If you don’t have a degree in marketing , here are over 60 online courses and certificate programs that can help you impress potential clients and employers. Association of National Advertisers. Association of National Advertisers. Digital Marketing Institute.

Digital Marketing 130

Digital Marketing Consulting Search Engine Optimization Marketing 130

Credible Content

MAY 24, 2023

Let’s delve into some key reasons why incorporating irony in your copy can yield remarkable results: Captivating Attention Irony is a powerful attention-grabbing tool. Injecting Humor and Wit Irony can infuse your copy with humor and wit, making it enjoyable and entertaining to read.

Copywriter 130

Copywriter Copywriting Entertainment Advertising 130

Credible Content

JUNE 23, 2023

Here are a few media and marketing examples where direct response copywriting is used: Email marketing Such email marketing campaigns encourage your recipients to take a specific action such as clicking a link, making a purchase or subscribing to regular updates. ” – John Caples, Tested Advertising Methods. .”

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Credible Content

MAY 25, 2023

10 unique writing skills you need to become a successful copywriter Imagine this: You come across a captivating advertisement that instantly grabs your attention. Attention spans are fleeting, and competition is fierce in the world of advertising and marketing. The words flow effortlessly. Taking action becomes irresistible.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

BKA Content

MARCH 28, 2023

Small Business Marketing Strategies For small business owners and managers, retaining customers and driving new traffic to the company is everything. Growth is the goal, and to achieve it, you need smart and effective small business marketing strategies that make you stand out among the competition.

Marketing 85

Marketing Social Media Collaboration Insurance 85

Neil Patel

SEPTEMBER 13, 2021

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. Art & Copy.

Social Media 136

Social Media Media Marketing Healthcare 136

Buffer

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense. Happy BGCM planning! 

Marketing 125

Marketing Social Media Retail Search Engine Optimization 125

Neil Patel

MARCH 19, 2021

The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. Investing in PPC can bring a great return for your business (it’s thought paid advertising returns $2 for every $1 invested ), but it’s also an easy way to lose money if you don’t approach it in the right way.

Landing Page 138

Landing Page Marketing Advertising Digital Marketing 138

Copyhackers

SEPTEMBER 10, 2020

Inside: 3 CRO-killing trends to avoid in your SaaS web copy What was REALLY going on in the NNG study that suggested people don’t read online 5 factors for winning SaaS website copy Yes, sometimes short copy is better than long copy 3 actions to improve your web copy performance. It’s too long.”. If so, why?

Copy 52

Copy Website Copywriter Copywriting 52

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? With over 2.74

Marketing 145

Marketing Social Media Advertising Management 145

Creative Little World

JANUARY 4, 2023

Copywriting is an essential part of marketing. In this article, we’ll dive into copywriting 101 and why good marketing copy should be a top priority when it comes to your marketing and sales. Keep reading for tips on how to create grea t copywriting for marketing. What exactly does a copywriter do?

Copywriter 52

Copywriter Copywriting Persuasion Marketing 52

Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Freelance Writing Jobs

MAY 31, 2024

Creating SEO-friendly content is important, but it’s absolutely critical when you’re targeting niche markets. And for freelance writers, specializing in niche markets is a lucrative move. But, how should you really proceed when you’re focusing on niche markets only?

SEO 52

SEO Marketing Content Keywords 52

Neil Patel

AUGUST 10, 2021

Law firm marketing is essential to attracting clients and sharing what your law practice offers. The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. A pull, rather than push, strategy is referred to as inbound marketing. Laws Pertinent to Lawyers.

Search Engine Optimization 139

Search Engine Optimization Marketing Education Digital Marketing 139

Neil Patel

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips. Start Early and Have a Plan.

Digital Marketing 140

Digital Marketing Marketing Retail Brand Awareness 140

Credible Content

SEPTEMBER 12, 2022

In the beginning pages of the book, he writes: “Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.” Hence, your readers must read your copy fully. The above screenshot is an advertisement masquerading as an article.

Concept 130

Concept Copywriter Copywriting Sales 130

ContentWriters

OCTOBER 14, 2022

Billy Joel’s classic, chart-topping ‘80s hit “ We Didn’t Start the Fire ” refers to the “rock and roller cola wars,” a nod to the infamous marketing battle between Coca-Cola and Pepsi. The best way to understand this legendary rivalry – and learn some lessons from it – is to dive into the story behind the Coke vs. Pepsi marketing match-up.

Ads 98

Ads Food Marketing Advertising 98

Content Hacker

MARCH 9, 2023

Consumer-generated marketing. It’s the latest trend in digital advertising, and it’s revolutionizing how businesses interact with their customers. But what does consumer-generated marketing really mean? Consumer-Generated Marketing Guide: What’s Inside What Is Consumer Generated Marketing? Cost savings.

Marketing 98

Marketing Social Media Advertising Engagement 98

Neil Patel

DECEMBER 4, 2020

Even if you have a smaller real estate business, you don’t have to rely on third-party databases to get traffic to your listings through real estate marketing. With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself.

Marketing 127

Marketing Advertising Landing Page Keywords 127

The Hoth

FEBRUARY 8, 2023

If you have, you’ve experienced the magic of scarcity marketing tactics. While this may seem odd, scarcity tactics are extremely powerful, and you can and should use them in your digital marketing campaigns. Why Scarcity Marketing Works So Well If you’re a millennial, you’ve undoubtedly heard the term FOMO or fear of missing out.

Marketing 105

Marketing Utilities Sales Digital Marketing 105

Neil Patel

NOVEMBER 15, 2021

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Both the journalist and the marketer are vying for attention.

Marketing 145

Marketing Social Media Keywords Content Creation 145

Smart Blogger

JUNE 20, 2023

These marketing strategy examples are exactly what you need! Tesla’s Word-of-Mouth Marketing Remember when we thought we couldn’t buy a car online? Despite having an initial marketing budget that’s as scarce as a white rhino, Tesla rose from obscurity to global renown. Ready to breathe some fresh air into your brand?

Marketing 107

Marketing Social Media Digital Marketing Education 107

Express Writers

APRIL 24, 2024

Copy is the written content used to market brands and products. Copy can be used for advertising, websites, billboards, email campaigns, newsletters, and blogs, just to name a few. Copywriters are an integral part of the marketing industry. Copywriters create content for promotional and commercial use.

Freelance Copywriting 86

Freelance Copywriting Copywriter Copywriting Freelance 86

Smart Blogger

AUGUST 11, 2023

Trying to navigate the ever-changing landscape of Facebook marketing? Discover the tools and insights to elevate your Facebook marketing game, turning casual browsers into committed buyers. What is Facebook Marketing? It blends crafted content, targeted advertisements, audience interaction, and brand reputation management.

Marketing 70

Marketing Social Media Collaboration Brand Awareness 70

Brafton

MAY 16, 2024

At first sight, multilingual content marketing sounds like a dream come true. Yet another target market where folks just happen to speak another language. Better Target Audience Definition If you gobble up your market research like Hershey Bars, good for you! This type of analysis is a huge part of multilingual marketing.

Content Marketing 59

Content Marketing Marketing Manufacturing Content 59

Smart Blogger

JULY 11, 2023

Want to supercharge your online presence with search engine marketing (SEM)? As a marketer, you know the landscape is constantly shifting, and staying on top of trends is key. Understanding Search Engine Marketing (SEM) Imagine you’re throwing a party and want everyone to know about it. With SEM, that’s how!

Engineering 64

Engineering Landing Page Marketing Construction 64

Buffer

APRIL 25, 2024

Direct mail is such a cool marketing strategy. Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out.

Ads 98

Ads Brand Advertising Social Media 98

ContentWriters

DECEMBER 13, 2023

Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Copywriting vs Content Writing Both content and copy are vital to attaining your marketing goals when put to their proper use. In general, copy moves people down the sales funnel.

Copywriter 111

Copywriter Copywriting Writer Writing 111

Neil Patel

AUGUST 10, 2021

Now you have to go to the next step: marketing your book. You just need to understand how to market a book. With the right marketing tactics, there’s nothing stopping you from selling your book around the world and building the fanbase of your dreams—well, nothing but time and effort. How to Market a Book. Competitors.

Marketing 143

Marketing Social Media Sales Construction 143

Smart Blogger

SEPTEMBER 12, 2023

Ready to get started with YouTube marketing but don’t know where to begin? But for social media mavens, content marketing gurus, and online business owners like you, mastering YouTube can be your golden ticket. What is YouTube Marketing? Social media marketers? Let’s do this! Here’s how to craft yours: 1.

Social Media 108

Social Media Script Marketing Brand Awareness 108

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Digital Marketing 145

Digital Marketing Marketing Advertising Social Media 145

Neil Patel

JANUARY 1, 2021

EA Games, for example, increased its market value from $4 billion to $33 billion in just six years after introducing GaaS content. It also allows advertisers to get exposure in some of the most popular games played in today’s market. According to Newzoo, a games market insight firm, 2.7 What Is Games as a Service (GaaS)?

IT 122

IT Marketing Advertising Copy 122

Neil Patel

DECEMBER 3, 2019

Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers. But again, to win you need to think long term and make bold bets that your competition wouldn’t dare to copy. Why can’t we automate most of our marketing tasks?

Marketing 143

Marketing Food Copy Concept 143

Grammarly

SEPTEMBER 18, 2023

Marketers and advertisers can use AI copywriting to save time and money. Copywriting is commercial writing used in marketing, mainly to attract customers. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script.

Copywriter 97

Copywriter Copywriting Script Marketing Copy 97