Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

Marketing 74

Marketing Social Media Keywords Engineering 74

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. Beyond this, there are various ways to market without cookies.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Melanie Saxton

MARCH 5, 2023

The big, bold frontier of self-publishing had erupted, and the question became — How do I navigate cyberspace and build marketing opportunities? My coursework encompassed: Social Media Websites Blogging Advertising Marketing Communications Digital Media Law and Ethics And even scriptwriting!

Digital Media 130

Digital Media Media Script Ad Copy 130

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. A great way to start is with a conversion-based Facebook ad campaign.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

Ad Copy 90

Ad Copy Landing Page Social Media Keywords 90

Backlinko

DECEMBER 21, 2023

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 106

IT Ad Copy Keywords Landing Page 106

Neil Patel

OCTOBER 14, 2021

From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Black Friday ad campaigns are one of the quickest way to drive revenue. Do Black Friday Ad Campaigns Make a Difference? Not sure where to start? Start Early to Benefit More.

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

JUNE 9, 2021

It’s no secret that competition in online advertising has become super stiff. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. An ethical marketer builds their PPC campaigns based on both moral and business perspectives.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Credible Content

MAY 29, 2023

In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. It is a valuable skill set that can greatly enhance your marketing efforts and contribute to the success of your business or personal endeavors. Convince the reader how you can solve the problem.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. It’s time to stop wasting money advertising to users who will never convert.

Ads 126

Ads Ad Copy Social Media Advertising 126

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? Types of Facebook Ads.

Marketing 145

Marketing Social Media Advertising Management 145

Neil Patel

NOVEMBER 30, 2020

Marketers and business owners alike know the inherent value of PPC ads. of consumers interacting with Google ads when online shopping, it’s no wonder PPC ad creation is growing exponentially. How can you craft PPC ads that stand out from the crowd with such a highly saturated market? With 64.6%

Ads 125

Ads Ad Copy Writing Copywriter 125

Smart Blogger

JULY 11, 2023

Want to supercharge your online presence with search engine marketing (SEM)? As a marketer, you know the landscape is constantly shifting, and staying on top of trends is key. Understanding Search Engine Marketing (SEM) Imagine you’re throwing a party and want everyone to know about it. With SEM, that’s how!

Engineering 59

Engineering Landing Page Marketing Construction 59

Grammarly

SEPTEMBER 18, 2023

Marketers and advertisers can use AI copywriting to save time and money. Copywriting is commercial writing used in marketing, mainly to attract customers. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script.

Copywriter 95

Copywriter Copywriting Script Marketing Copy 95

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This will help you develop the ability to weave captivating narratives into your copy. Use Persuasive Techniques to Influence Your Readers To write persuasive copy , focus on what motivates your target audience.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Why You Should Target Generation X Through Paid Ads. Missteps to avoid?

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

DECEMBER 4, 2020

Even if you have a smaller real estate business, you don’t have to rely on third-party databases to get traffic to your listings through real estate marketing. With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Copywriter Collective

MAY 3, 2024

Keep Your Content Draft Simple When discussing marketing content, it’s important to understand that only a small portion is required to present detailed information. Whether writing unique ad copies or emails, you must convey your message using simple language so that your target audience understands the message.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

Content Writing

DECEMBER 20, 2022

In terms of attracting readers’ attention to content writing (electronic medium of copies), the last few decades have been phenomenal. While both play a big role in many digital marketing campaigns, their purpose is starkly different. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Smart Blogger

AUGUST 11, 2023

Trying to navigate the ever-changing landscape of Facebook marketing? Discover the tools and insights to elevate your Facebook marketing game, turning casual browsers into committed buyers. What is Facebook Marketing? It blends crafted content, targeted advertisements, audience interaction, and brand reputation management.

Marketing 66

Marketing Social Media Collaboration Brand Awareness 66

Neil Patel

FEBRUARY 17, 2021

Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. What Are Attractive Sales Promotions for Paid Ads? Sales promotions are a marketing device designed to boost sales and convert potential customers into actual buyers. How does this fit with paid advertising? It’s in the name!

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. However, smart marketers know that LinkedIn is the place to go for B2B networking.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

AUGUST 10, 2021

Now you have to go to the next step: marketing your book. You just need to understand how to market a book. With the right marketing tactics, there’s nothing stopping you from selling your book around the world and building the fanbase of your dreams—well, nothing but time and effort. How to Market a Book. Competitors.

Marketing 143

Marketing Social Media Sales Construction 143

Neil Patel

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. That’s why this article will delve into the many uses of data labeling for marketing and some platforms you should consider using to get the most out of your data. 5 Uses for Data Labeling in Marketing. What Is Data Labeling?

Marketing 125

Marketing Healthcare Utilities Finance 125

Neil Patel

AUGUST 11, 2021

Those who have successful ad campaigns spend a lot of time on the backend evaluating the performance of their ads, looking at different keywords , switching up the designs and copy , and testing everything against key metrics to see how they perform. That’s a high-performing ad. Step 2: Reevaluate Your Ad Targeting.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

AUGUST 3, 2021

Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. With one of the largest advertising audiences on the internet at an estimated 2.74 billion people and a ridiculously competitive CPC of $0.43 , Facebook is one of the best places to advertise online. Are your ads enticing?

Ads 136

Ads Advertising Copy Insurance 136

Neil Patel

APRIL 7, 2021

Thought leadership marketing is a powerful thing. Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. What Is Thought Leadership Marketing? A marketing executive may want to become a thought leader to attract more clients to their agency.

Ads 116

Ads Marketing Brand Awareness Education 116

Ashleyn Writes

FEBRUARY 16, 2022

The first copy I include when I write a media pitch (even before the hook). The difference in PR and marketing, + multiple media pitch examples so you can swipe copy for your own email pitch template—which you can craft by the end of this post. WHAT IS ADVERTISING? Advertising is paid marketing placements.

Media 147

Media Copy Advertising Creativity 147

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. What is a Digital Marketing Strategy? At its core, digital marketing strategies are a plan of action to reach your business’s objectives through carefully selected online marketing channels. Why Do You Need a Digital Marketing Strategy? What’s not?

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

Neil Patel

APRIL 27, 2021

International PPC Ad Strategies. There are many reasons a marketer or company would want to run international PPC ads in another country. Or, perhaps you are doing well in your current country but are ready to expand your market. Create International PPC Ads That Appeal to Local Culture.

Ads 89

Ads Ad Copy Advertising Copy 89

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. Sure, you might click on the ad – just out of curiosity.

Ads 113

Ads Landing Page Advertising Copy 113

Content Hacker

DECEMBER 15, 2022

There’s no denying it, with AI presenting itself in writing and marketing unlike it’s ever done before. AI is taking over marketing as a whole, and it’s especially coming after copywriting jobs – big time. I’ve trained thousands of marketers on becoming better writers in my writing courses. But beware.

Copywriter 105

Copywriter Copywriting Writing Copy 105

BKA Content

JANUARY 19, 2023

The Top 2 Online Marketing Strategies for Small Businesses If you are a small business owner, one of the biggest challenges you face is figuring out how to grow your small business with marketing online. Here are two online marketing strategies for small businesses that are guaranteed to improve lead generation, traffic and sales.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

The Creative Penn

MARCH 25, 2024

How can you use Meta and AI tools to amplify your marketing? Matt Holmes gives his tips as well as insights from running my ads for my store, JFPennBooks.com. Holmes is a book marketing and direct sales specialist and the business partner of fantasy author, Lori Holmes. So I just launched myself into advertising Lori's books.

Ads 52

Ads Marketing Sales Retail 52

Smart Blogger

MAY 26, 2023

They are strategists, understanding the nuances of the market and the target audience. For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. Content writing aims to inform, entertain, or inspire, often part of a content marketing strategy. Think blog posts , articles, ebooks.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Freelance Writing Jobs

JANUARY 22, 2023

Being a good writer is one thing, but having the skills necessary to adapt to different content formats without losing the messages and goals of your marketing content are perhaps the most important part of being a solid and dependable content writer. Landing Pages A landing page is created for a specific marketing campaign.

Writing Style 75

Writing Style Script Landing Page Writing 75