The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? He's also the co-founder of SelfPublishingFormula.com , with books, courses and events for indie authors who want to sell more books. How advertising has changed in the past decade. The difference between paid advertising and other forms of marketing.

Advertising 98

Advertising Marketing Ads Social Media 98

The Creative Penn

APRIL 15, 2024

So that's a positive side is the creative. I think this is the right attitude, which is — This enables new kinds of creativity that we've never seen before and we'd never been able to do before. So I asked it for a whole load of books on creative business and money for authors because I'm going to update my Business for Authors book.

Creativity 52

Creativity Text Retail Sales 52

Publishing Trends

MARCH 5, 2024

Joanne Clark will become creative director and Fiona Macdonald will take on the role of publishing director. Shelly Romero has joined Chooseco as senior editor, she was formerly at Scholastic and Cake Creative. Kristen Pettit has joined Cake Creative and Electric Postcard as editorial director.

Editorial 75

Editorial Agency Art Director Creative Director 75

The Creative Penn

APRIL 1, 2024

She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. So instead of giving you a list of book marketing tactics, here are some of the opposite polarities on the marketing scale that — along with your definition of success — will help shape your book promotion choices.

Marketing 52

Marketing Social Media Advertising Promotion 52

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. And cross-promotes its podcast to LinkedIn followers to attract and retain clients. Promote it heavily to get it in front of the right people. So, the team developed a strong presence on the platform.

Marketing 103

Marketing Social Media Keywords Engineering 103

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different. Astroturfing.

Ads 132

Ads Marketing Social Media Advertising 132

Publishing Trends

JUNE 14, 2023

PEOPLE Sasha Quinton has been named EVP and president of Scholastic’s School Reading Events , the newly formed division that combines the book fairs and book clubs businesses. She was previously at Comcast Advertising. VP, creative director at Harper Children’s Barbara Fitzsimmons is retiring on June 30.

Art Director 69

Art Director Creative Director Editorial Agency 69

Neil Patel

MAY 12, 2021

Then there’s the overall effectiveness of your advertising. While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it. Just make sure you’re not overly promotional.

Social Media 145

Social Media Advertising Creativity Brand Awareness 145

Make a Living Writing

OCTOBER 24, 2023

Marketing and Advertising Jobs Copywriters, content strategists, and marketing managers need to create persuasive and engaging written content for advertisements, social media, and promotional materials. Event Planners Event planners write proposals, invitations, and other documents to organize and promote events.

Script 102

Script Writing Persuasion Content Creator 102

Kristi Hines

AUGUST 4, 2023

Generative artificial intelligence (AI) tools transform businesses’ operations, opening up new possibilities to enhance productivity, creativity, and customer experiences. Creative Content Production: Generative AI can turbocharge the production of all types of creative content.

Marketing 130

Marketing Utilities Recruitment Social Media 130

Publishing Trends

OCTOBER 17, 2023

At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. Harriet Poland has joined Creative Artists Agency (CAA) as an agent. PROMOTIONS At Macmillan, Tor Publishing Group , Jess Kiley has been promoted to associate designer and Angie Rao has been promoted to ad/promo designer.

Art Director 75

Art Director Editorial Agency Digital Media 75

Smart Blogger

JUNE 28, 2023

With guerrilla marketing, the lines of traditional advertising are blurred, and suddenly, consumers are drawn into a real-life narrative. Here’s the truth: with a bit of creativity, any business can use guerrilla marketing, including you too! This could range from an engaging pop-up event to a high-tech virtual reality game.

Marketing 74

Marketing Utilities Food Creativity 74

Kristi Hines

AUGUST 2, 2023

This comprehensive guide will walk you through 147 ways to monetize ChatGPT plugins, allowing you to turn your creativity and the AI assistant into a money-making machine. Offer your services as a video editor to businesses that need promotional videos but don’t have the time or resources to make them themselves.

Utilities 246

Utilities Transportation Medical Content Creation 246

Smart Blogger

FEBRUARY 20, 2023

Qualified applicants will also have the following skills: Interpersonal skills Problem-solving Creativity Multitasking Team-building Critical thinking Comfort with various social media platforms and their management tools Proficiency with different software and cloud-based programs (Adobe, Office365, Google Workspace, CRM, CMS, analytics tools, etc.)

Marketing 83

Marketing Collaboration Social Media Digital Marketing 83

Neil Patel

MARCH 25, 2021

When you look at these stats, it’s no surprise brands across the globe are jumping on board and finding creative ways to sell products on TikTok. Get Creative With Emojis. You can also promote discount codes or sales in your TikTok bio. How to Promote Your E-commerce Store on TikTok. Use Paid Advertising on TikTok.

Landing Page 141

Landing Page Social Media Advertising Creativity 141

Neil Patel

MARCH 18, 2021

We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. Generation X is tech-savvy enough to use Google regularly and frugal enough to search for coupons and promotions. What makes Generation X so valuable?

Ads 127

Ads Ad Copy Advertising Social Media 127

Publishing Trends

NOVEMBER 6, 2023

PEOPLE At Penguin Random House , Roseanne Serra , VP and director of art and design and Paul Buckley , senior VP and executive creative designer have left Penguin Publishing Group. In Agency news : Nour Sallam has been promoted to associate agent at P.S. Literary Agency. At Nosy Crow , Sofie Jones has joined as a publishing assistant.

Art Director 68

Art Director Editorial Agency Publisher 68

Publishing Trends

NOVEMBER 20, 2023

Oliver Munday has returned to Doubleday , from Knopf , as creative director. Jim Hanas , VP, central marketing will now oversee sales analysis, market intelligence, data science, metadata and digital advertising teams. PROMOTIONS At Macmillan Publishers , Catherine Marvin has been promoted to senior director of communications.

Art Director 69

Art Director Editorial Recruitment Architecture 69

ContentWriters

MAY 10, 2023

The company’s success can be attributed in large part to its extensive and ever-evolving marketing strategy that incorporates various forms of advertising, partnerships, and promotions to increase its user base while retaining existing customers.

Marketing 105

Marketing Collaboration Social Media Hospitality 105

Make a Living Writing

APRIL 15, 2024

As a content writer, you might specialize in SEO-driven articles, product descriptions, whitepapers, or promotional copy. Remote copywriters create advertisements, email campaigns, landing pages, and sales copy for businesses. These firms often have a steady flow of projects for freelance talent.

Freelance 75

Freelance Proofreader Portfolio Persuasion 75

Neil Patel

FEBRUARY 23, 2021

Snapchat advertising has a lot going for it. That post provides an excellent overview of the different advertising options available on Snapchat and whether they are worth the investment. Filters can also be limited to a specific area, which advertisers can set before they launch. Head to Snapchat’s Creative Tools page.

Advertising 124

Advertising Social Media Brand Awareness Ads 124

Smart Blogger

JUNE 27, 2023

Promote Your Brand Offline Sponsoring events can help extend your brand reach and create memorable impressions. Red Bull, for example, sponsors extreme sports events aligning with their high-energy brand image. The key is to choose an event that aligns with your brand image and product.

Brand Awareness 95

Brand Awareness Brand Social Media Utilities 95

Publishing Trends

DECEMBER 19, 2022

Coffey , SVP of Communications and Events, has left the company. Rick Rekedal joins David C Cook as Chief Creative Officer. Previously she was Lead Creative Executive for Co-Productions and Partnerships at Realm. PROMOTIONS. Sarah Williams has been promoted to VP, Special Markets and Strategic Market Development.

Architecture 85

Architecture Agency Finance Editorial 85

Contently

FEBRUARY 22, 2023

Big, elaborate events such as conferences switched to a livestream model during the pandemic. Adobe, for instance, live streams classes for illustration, photography, and graphic design taught by influencers in the creative space. What is the structure of the live event? It helps that consumers strongly prefer live video, too.

Marketing 132

Marketing Content Entertainment Social Media 132

Neil Patel

JANUARY 30, 2022

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? This could be another indication that businesses promote their visual content more on social media. Backlinks matter —that’s nothing new.

Advertising 101

Advertising Website SEO Insurance 101

ContentWriters

APRIL 19, 2023

And most importantly, how can you use viral marketing to promote your own business or brand? To put this into context, let’s Imagine you have a product or service you want to promote, but you don’t have much money to spend on advertising. But how exactly does viral marketing work? What do you do?

Marketing 97

Marketing Social Media Brand Awareness Advertising 97

Publishing Trends

MAY 25, 2023

Daniel Berkowitz joins Bookshop.org as advertising sales director. Chelene Knight will step away from her role as agent at Transatlantic Agency to focus on her writing career and her literary coaching business, Breathing Space Creative. Dan Gerstle is promoted to editor in chief. She is currently executive editor at Harper One.

Finance 69

Finance Agency Editorial Management 69

Neil Patel

MAY 27, 2021

For many, the Memorial Day weekend also marks the start of summer and a chance to grab a deal in the annual holiday shopping event. The shopping event is no longer the preserve of brick-and-mortar stores. There are two crucial factors you need to get right: The channel you advertise on and the creative you use.

Sales 125

Sales Social Media Editorial Ads 125

Smart Blogger

JUNE 6, 2023

You’ve seen a particular brand consistently in advertisements, on social media, and being endorsed by athletes you admire. Remember, building brand-building is a journey that requires attention, consistency, creativity, and a deep and evolving understanding of your target audience.

Brand Awareness 72

Brand Awareness Brand Social Media Collaboration 72

Bramework

NOVEMBER 3, 2023

Build a beautiful, creative, and engaging press release to reach the masses with your new business. Be More Visible at Events It’s important when learning how to build brand awareness for your blog that you actually introduce your face to the world in real life. It is up to you to pick the events that will benefit you the best.

Brand Awareness 52

Brand Awareness Brand Blog Blogging 52

Content Hacker

JANUARY 31, 2024

It’s not just about promoting products; it’s about weaving brand values into narratives that strike a chord with audiences. The difference is stark when compared to traditional advertising, which often interrupts rather than engages.

Brand 52

Brand Storytelling Content Content Creation 52

Smart Blogger

JUNE 20, 2023

Remember, a satisfied customer can often become a better advocate for your brand than any advertisement. Their ‘Real Beauty’ campaign was less about selling soap and more about promoting self-acceptance and celebrating diversity. Start by creating exclusive opportunities or events that evoke a sense of urgency.

Marketing 101

Marketing Social Media Digital Marketing Education 101

Neil Patel

SEPTEMBER 13, 2021

The technology documentary starts at a live event, where enthusiasts talk about the future of technology and what it means for human life. It offers an inside look into what happens when two young entrepreneurs create an event that spiraled out of control, too. “Art Can I Use a Documentary Approach to Promote My Business?

Social Media 136

Social Media Media Marketing Healthcare 136

Quick Sprout

AUGUST 8, 2022

In addition to mail, you’ll also benefit from mail tracking, targeted Facebook follow-up advertisements, Instagram ads, Google follow-ups, and call tracking. PostcardMania targets the people who receive your promotions in the mail across digital advertising channels. Vistaprint — Most Postcard Designs. Visit VistaPrint.

Lead Generation 143

Lead Generation Consulting Brand Awareness Retail 143

Content Hacker

JUNE 30, 2023

We’ll discuss collaborating with niche experts, creating supplementary materials, the power of CTAs, using social media channels for promotion, and more on how to sell my course through my blog. Use Paid Advertising to Sell Your Online Courses 8. Potential cross-promotion opportunities between your audiences. 8 Smart Steps 1.

Collaboration 98

Collaboration Blog Blogging Banking 98

The Creative Penn

AUGUST 14, 2023

She supported me and promoted me with having my first school visit. Then I started doing some community events with the book, and writing other books, and they've just grown. It's interesting because so many people start with those type of companies because I guess you're on Google, and they're the ones who are advertising usually.

Publisher 98

Publisher Publishing Publishing Promotion 98

Smart Blogger

JANUARY 6, 2023

Video game writing covers a variety of creative writing tasks in the industry, from writing scripts and packaging materials, to strategy guides and social media posts. Creative Story Editor. Creative story editors or lead writers are analogous to quality control or quality assurance. Let’s do this! What is Video Game Writing?

Script 88

Script Portfolio Writing Social Media 88