The Creative Penn

APRIL 1, 2024

She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. So instead of giving you a list of book marketing tactics, here are some of the opposite polarities on the marketing scale that — along with your definition of success — will help shape your book promotion choices.

Marketing 52

Marketing Social Media Advertising Promotion 52

Kristi Hines

AUGUST 2, 2023

This comprehensive guide will walk you through 147 ways to monetize ChatGPT plugins, allowing you to turn your creativity and the AI assistant into a money-making machine. Offer your services as a video editor to businesses that need promotional videos but don’t have the time or resources to make them themselves.

Utilities 246

Utilities Transportation Medical Content Creation 246

Publishing Trends

DECEMBER 4, 2023

In Agency News… Rachel Mann , formerly literary agent at Jo Unwin Literary Agency has joined Creative Artists Agency’s book department as publishing agent. Donya Dickerson has joined Aevitas Creative Management as an agent. PROMOTIONS Beverly Hare has been promoted to manager of compliance and quality control at Simon & Schuster.

Art Director 79

Art Director Agency Management Publisher 79

Publishing Trends

APRIL 23, 2024

At Aevitas Creative Management , Adriana Domingeuz is named partner. PROMOTIONS At HarperCollins , Elizabeth Ball has been promoted to senior director, customer service. At Harper , Maddie Pillari has been promoted to editor, reporting to Lisa Sharkey. Allison Weintruab has been promoted to associate editor.

Creative Director 40

Creative Director Art Director Entertainment Editorial 40

Neil Patel

FEBRUARY 18, 2021

Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. You can choose from various Twitter advertising formats , including promoted tweets, promoted accounts, promoted trends, and automated ads managed by Twitter. Make Sure Your Ads Are Creative.

Advertising 138

Advertising Ads Promotion Creativity 138

Publishing Trends

MARCH 19, 2024

Megan Zimlich is being promoted to senior manager of digital content at Kensington Publishing Chronicle Books has named Christina Amini as publisher of gift and she will also work in partnership with Chronicle’s Games & Toys. PROMOTIONS At Simon & Schuster , Lara Jones has been promoted to senior editor at Emily Bestler Books.

Art Director 69

Art Director Creative Director Editorial Publisher 69

Neil Patel

MAY 12, 2021

While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it. Just make sure you’re not overly promotional. Post Content That Capitalizes on Current Events in Your Industry.

Social Media 145

Social Media Advertising Creativity Brand Awareness 145

Content Hacker

APRIL 14, 2024

The Pros and Cons of Legalizing Marijuana The Role of Religion in Modern Society The Impact of Social Media on Mental Health The Controversy Over Vaccine Mandates Promotional Blog Post Ideas Promotional blog posts are designed to market your own products or services or those of a sponsor/partner. Share your take on it.

Writing 105

Writing Blog Blogging Food 105

Publishing Trends

APRIL 8, 2024

In Agency News… At WME , Eve Attermann has been promoted to partner in the books department. At Tobias Literary Agency , Danai Christopoulou has been promoted to assistant literary agent. At Dunow, Carlson & Lerner Literary Agency , Ariella Datz has been promoted to agent. Alexis Neuville is promoted to manager, marketing.

Art Director 64

Art Director Editorial Agency Creative Director 64

Publishing Trends

SEPTEMBER 20, 2023

Moore has joined Aevitas Creative Management as an agent. PROMOTIONS At Random House, Ben Greenberg was promoted to VP, Editor-in-Chief. Hilary Redmon was promoted to VP, editorial director of nonfiction. At Ballantine Bantam Dell , Kara Cesare has been promoted to vice president, editor in chief.

Art Director 75

Art Director Editorial Agency Portfolio 75

Smart Blogger

JUNE 28, 2023

Here’s the truth: with a bit of creativity, any business can use guerrilla marketing, including you too! Leveraging the Environment Creatively The second principle is all about utilizing existing environments in innovative ways. This could range from an engaging pop-up event to a high-tech virtual reality game.

Marketing 74

Marketing Utilities Food Creativity 74

Kayleigh Moore

AUGUST 22, 2022

Moments like these also present opportunities to sharpen our skill sets, to find new ways to bring in money, to experiment with new service offerings, to lean into that creative project you’ve been putting on the back burner, or to make a brilliant, dramatic transition into something totally new. The bottom line is : hang in there.

Freelance 130

Freelance Finance Consulting Copywriter 130

Publishing Trends

NOVEMBER 20, 2023

Oliver Munday has returned to Doubleday , from Knopf , as creative director. In Agency news : Former founder of Brotherstone Creative Management , Charlie Brotherstone , has joined Aevitas Creative Management UK as VP and senior agent. Elena Guzman has been promoted to associate director of sales, specialty retail.

Art Director 67

Art Director Editorial Recruitment Architecture 67

Publishing Trends

DECEMBER 19, 2023

At the Morrow Group , Jennifer Hart and Benjamin Steinberg have been promoted to the role of deputy publisher, overseeing publishing strategy and operations. Jane Rotrosen Agency’s Tori Clayton has been promoted to subsidiary rights sales agent. Allison Hufford has been promoted to subsidiary rights sales agent.

Editorial 82

Editorial Agency Publisher Publishing 82

Neil Patel

FEBRUARY 9, 2021

Guerrilla marketing is a marketing strategy in which a brand or company uses the element of surprise to promote a new product. These tactics may include creative interactions with the public to make an impact. It’s typically the result of a fresh, creative idea that’s given the freedom to build momentum and buzz without restrictions.

Ads 132

Ads Marketing Social Media Advertising 132

Publishing Trends

NOVEMBER 6, 2023

PEOPLE At Penguin Random House , Roseanne Serra , VP and director of art and design and Paul Buckley , senior VP and executive creative designer have left Penguin Publishing Group. In Agency news : Nour Sallam has been promoted to associate agent at P.S. Literary Agency. At Nosy Crow , Sofie Jones has joined as a publishing assistant.

Art Director 66

Art Director Editorial Agency Publisher 66

Publishing Trends

DECEMBER 19, 2022

Coffey , SVP of Communications and Events, has left the company. Rick Rekedal joins David C Cook as Chief Creative Officer. Previously she was Lead Creative Executive for Co-Productions and Partnerships at Realm. PROMOTIONS. Sarah Williams has been promoted to VP, Special Markets and Strategic Market Development.

Architecture 83

Architecture Agency Finance Editorial 83

Publishing Trends

FEBRUARY 6, 2024

See Promotions, below, for changes at Ingram. Kelly Gildea has been named director of audio production and creative partner development at Penguin Random House Audio. Sheldon will serve as consulting agent and RCW’s Millie van Grutten has been promoted to agent and will work in the new division.

Art Director 75

Art Director Editorial Publisher Publishing 75

Make a Living Writing

OCTOBER 24, 2023

Marketing and Advertising Jobs Copywriters, content strategists, and marketing managers need to create persuasive and engaging written content for advertisements, social media, and promotional materials. Event Planners Event planners write proposals, invitations, and other documents to organize and promote events.

Script 102

Script Writing Persuasion Content Creator 102

Publishing Trends

JANUARY 8, 2024

Jenny Davis has been named creative director, leading the newly created illustrated design team, at the Random House Publishing Group. She will report to SVP, creative director Paolo Pepe. Dorian Randall has been promoted to senior literary scout. Grace Layer has been promoted to associate editor at Dutton.

Art Director 62

Art Director Creative Director Editorial Agency 62

Smart Blogger

FEBRUARY 20, 2023

Qualified applicants will also have the following skills: Interpersonal skills Problem-solving Creativity Multitasking Team-building Critical thinking Comfort with various social media platforms and their management tools Proficiency with different software and cloud-based programs (Adobe, Office365, Google Workspace, CRM, CMS, analytics tools, etc.)

Marketing 83

Marketing Collaboration Social Media Digital Marketing 83

Publishing Trends

OCTOBER 17, 2023

At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. Harriet Poland has joined Creative Artists Agency (CAA) as an agent. PROMOTIONS At Macmillan, Tor Publishing Group , Jess Kiley has been promoted to associate designer and Angie Rao has been promoted to ad/promo designer.

Art Director 72

Art Director Editorial Agency Digital Media 72

Neil Patel

MARCH 25, 2021

When you look at these stats, it’s no surprise brands across the globe are jumping on board and finding creative ways to sell products on TikTok. Get Creative With Emojis. You can also promote discount codes or sales in your TikTok bio. How to Promote Your E-commerce Store on TikTok. Get creative!

Landing Page 141

Landing Page Social Media Advertising Creativity 141

Neil Patel

MAY 27, 2021

For many, the Memorial Day weekend also marks the start of summer and a chance to grab a deal in the annual holiday shopping event. The shopping event is no longer the preserve of brick-and-mortar stores. There are two crucial factors you need to get right: The channel you advertise on and the creative you use.

Sales 125

Sales Social Media Editorial Ads 125

Grammarly

AUGUST 7, 2023

Because is a conjunction used to show cause and effect by linking an event, situation, or action with its reason. Owing to: When they received the promotion, their boss said that it was owing to their creative problem-solving. Other words are simply there to help you move from one idea to the next. Because is one of those words.

Projects 98

Projects Communication Creativity Engagement 98

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. 12 Social Media Marketing Examples From taking an influencer-led approach to sponsoring a live event, there are lots of ideas you can explore.

Social Media 126

Social Media Media Marketing Storytelling 126

Grammarly

DECEMBER 29, 2023

Consider it the digital version of making a first impression at a networking event. People send cold emails to sell products, explore job opportunities, make professional connections, or promote events. Give your emails extra polish Grammarly helps you communicate confidently Write with Grammarly What is a cold email?

Writing 95

Writing Proofreader Collaboration Copywriter 95

Smart Blogger

OCTOBER 5, 2023

Their role in influencer marketing is to promote products or services in their niche. Bianca’s intimacy with her audience enhances the authenticity of her product promotion. Knowing each influencer tier helps you choose the right influencer to promote your product. What is a Nano-influencer?

Collaboration 95

Collaboration Social Media Script Brand Awareness 95

Publishing Trends

AUGUST 24, 2023

Andrew Albanese has been promoted to executive editor. SVP and creative director John Fontana will retire after 23 years as part of the company’s VSO offer. PROMOTIONS At Viking Penguin , Terezia Cicel has been promoted to senior editor. Nidhi Pugalia has been promoted to editor. McElderry Books.

Editorial 68

Editorial Creative Director Agency Copy Editor 68

Grammarly

MARCH 28, 2024

Use it creatively for writing poems and short stories. They can act as collaborators for creative work. AI can design store and shelf layouts that maximize the average customer spend, and it can predict future demand for supply chain and promotion planning. Need several customized versions of your document?

Medical 109

Medical Transportation Manufacturing Banking 109

Neil Patel

MARCH 18, 2021

Generation X is tech-savvy enough to use Google regularly and frugal enough to search for coupons and promotions. You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Build some promotions and special offers into your social posting calendar just for followers and fans.

Ads 127

Ads Ad Copy Advertising Social Media 127

Smart Blogger

MARCH 22, 2023

We’ll also touch on some writing tips that promote the importance of including foreshadowing in your written works. In written works, foreshadowing is a literary device that provides a clue or warning about later events that’ll develop in the storyline. Hey, we just foreshadowed this entire post!

Construction 92

Construction Storytelling Writer Creativity 92

Smart Blogger

JUNE 29, 2023

It involves teaming up with these online figures to boost your brand’s visibility, promote your products or services, and reach a larger, more engaged audience. 10+ Influencer Marketing Strategies for Amplifying Your Reach Success in the influencer marketing arena involves more than just getting popular faces to promote your brand.

Marketing 67

Marketing Collaboration Script Digital Marketing 67

Smart Blogger

JUNE 20, 2023

Their ‘Real Beauty’ campaign was less about selling soap and more about promoting self-acceptance and celebrating diversity. Start by creating exclusive opportunities or events that evoke a sense of urgency. Remember, the key to FOMO marketing is exclusivity, urgency, and a dash of creative promotion.

Marketing 101

Marketing Social Media Digital Marketing Education 101

Jane Friedman

MARCH 4, 2024

There are a few reasons for that, but the biggest by far is that my free newsletter is a better marketing and promotion vehicle than the paid one. By all means experiment and give it a try if it gives you creative energy, and take advantage of its network effects while you can. Generally, it’s news about your work!

Writer 113

Writer Publisher Publishing Publishing 113

Publishing Trends

JANUARY 16, 2024

KO Media Management has promoted Kate Rogers to associate agent and will continue in her role as licensing coordinator. New Leaf Literary & Media has promoted Katherine Curtis to film and TV associate, and Eilenn Lalley has been promoted to marketing associate. Hoover and Christie Megill have been promoted to agent.

Editorial 67

Editorial Creative Director Copy Editor Agency 67

Smart Blogger

JANUARY 24, 2024

But the examples below reference events, stories, and characters that still have a prominent place in our collective memory. The following examples highlight just a sampling of figures and events that still capture our attention. Star Trek (original series) allusions to Cold War events. Not all allusions age well.

Storytelling 96

Storytelling Portfolio Entertainment Copywriter 96