Neil Patel

APRIL 8, 2021

Then there are all the different ad formats to consider, making sure your images pass the text checker, writing the copy, getting final creative approval–and that’s all before you set up targeting inside the Ads Manager. What Is Facebook Creative Hub? What Value Does the Facebook Creative Hub Provide for Marketers ?

Creativity 110

Creativity Landing Page Ads Lead Generation 110

The Creative Penn

NOVEMBER 9, 2022

What are some of the fundamentals behind self-publishing success? James Blatch shares tips and insights as well as introducing the Launchpad course from Self Publishing Formula. He’s also the co-founder of Self-Publishing Formula, Fuse Books, Hello Books, and the co-host of The Self-Publishing Show. Show Notes.

Publisher 98

Publisher Publishing Publishing Advertising 98

Neil Patel

JUNE 1, 2021

Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Lists are another creative and informational YouTube video idea.

Creativity 141

Creativity Storytelling Concept Audience 141

The Creative Penn

JUNE 12, 2023

This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. is the CEO of AuthorMedia.com , an award-winning professional speaker, nonfiction author, and host of the Novel Marketing Podcast and the Christian Publishing Show. Thomas Umstattd Jr.

Publisher 98

Publisher Publishing Publishing Marketing 98

The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? In the intro, publishing trends for 2023 [ Written Word Media ]; Apple AI narration ; ChatGPT into Bing [ The Verge ]; Comments on Audible [ Brandon Sanderson , Audiblegate ]; TikTok ban and problems [ Reuters , Rolling Stone ]; my Pilgrimage Kickstarter.

Advertising 98

Advertising Marketing Ads Social Media 98

The Creative Penn

NOVEMBER 4, 2022

How does a creative career develop over the long term and when do you need to take a step back to consider how to move forward? In the intro, Amazon changes ebook return policy [ Society of Authors ]; Spotify introduces audiobooks [ Spotify ; FindawayVoices ; Publishing Perspectives ]; Neal Stephenson on The Sword Guy podcast.

Publisher 98

Publisher Publishing Publishing Script 98

The Creative Penn

AUGUST 14, 2023

In the intro, investment firm KKR will buy Simon & Schuster [ Publishing Perspectives ]; Subscriber Surge Giveaways [ Written Word Media ]; Key Book Publishing Paths [ Jane Friedman ]. This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system.

Publisher 98

Publisher Publishing Publishing Promotion 98

The Creative Penn

NOVEMBER 4, 2022

Traditional publishing is not a monolithic thing. There are different kinds of publishers, and authors want different things out of a publishing deal and relationship. Georgina Cross talks about her experience with two different traditional publishers and the pros and cons of each. Welcome to the show, Georgina.

Publisher 98

Publisher Publishing Publishing Banking 98

The Creative Penn

NOVEMBER 4, 2022

In this wide-ranging interview on the Prickly Pens Podcast, Joanna Penn talks about changing careers from IT to becoming an independent author, the early days of self-publishing and how things have changed, inspiration for fiction, generosity as the basis for a business, and how the future might look for writers. Show Notes. Welcome, Joanna.

Creativity 98

Creativity Writing Hospitality Writer 98

The Creative Penn

NOVEMBER 4, 2022

In this wide-ranging interview on the Prickly Pens Podcast, Joanna Penn talks about changing careers from IT to becoming an independent author, the early days of self-publishing and how things have changed, inspiration for fiction, generosity as the basis for a business, and how the future might look for writers. Show Notes. Welcome, Joanna.

Creativity 98

Creativity Writing Hospitality Writer 98

The Creative Penn

APRIL 15, 2024

In the intro, Draft2Digital announced a retail distribution agreement with Fable [ D2D ]; Kobo launches a new color e-reader [ Rakuten Kobo ]; Ultimate guide to subscription models [ Self-Publishing Advice ]; Independence and interdependence [ Self-Publishing Advice ]; Becca Syme on getting unstuck [ Ink in Your Veins ].

Creativity 52

Creativity Text Retail Sales 52

The Creative Penn

APRIL 17, 2023

What are the most important aspects of becoming a successful publisher? Jon Barton is the founder and managing director of the award-winning independent publisher Vertebrate Publishing, as well as the author of several bestselling mountain biking guides. And that's where the publishing business came from. Jon: Hi, Jo.

Publisher 98

Publisher Publishing Publishing Sales 98

The Creative Penn

JANUARY 26, 2023

What are some of the tools and why are creative direction, voice, and taste, so important? In the first 28 mins of the podcast, I give an extended introduction about the various legal cases around AI and copyright , my thoughts on the best way to approach it for your creative work, and how to use AI tools ethically and responsibly.

Creativity 98

Creativity Projects Government Text 98

Melanie Saxton

OCTOBER 15, 2023

Below is some helpful guidance, especially for first-time authors who need professional help with the editing and publishing journey. Look for editors with backgrounds as English majors, creative writing majors, journalism majors, and digital content majors. How about copywriting and copyediting coursework? Experience is key.

Medical 130

Medical Digital Media Portfolio Copywriter 130

Publishing Trends

MARCH 5, 2024

PEOPLE Co-Founders Madeline McIntosh, Nina von Moltke and Don Weisberg announced the launch of Authors Equity, a new collaborative book publisher. McIntosh holds the title of CEO and Publisher, von Moltke is President and Weisberg is Senior Advisor. Sam Priddy will serve as publisher.

Editorial 75

Editorial Agency Art Director Creative Director 75

Publishing Trends

OCTOBER 17, 2023

At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. Kristen Klemens has joined as client manager for Simon & Schuster Publishing Services , She was formerly partner manager for trade sales and marketing at Rebel Girls. Masie Cochran , editorial director, has been appointed as interim publisher.

Art Director 75

Art Director Editorial Agency Digital Media 75

Make a Living Writing

JANUARY 22, 2024

More importantly, it means you’re a master of communication, critical thinking, and creativity. Traditional Jobs for English Majors (Besides Teaching) Marketing and Advertising Copywriter There are many options for high paying jobs for English majors in the marketing and advertising industry. Let’s go job shopping!

Copywriter 94

Copywriter Copywriting Freelance Social Media 94

Melanie Saxton

OCTOBER 23, 2023

Well, rather than maintaining a Google account and setting up pay-per-click ads, some businesses rely on publishing customized SEO blogging content right from their own websites to feed search engines. Note that some companies do both — paid search advertising and organic blogging. Questions About My Business Blogging Service?

Blogger 130

Blogger SEO Search Engine Optimization Blog 130

Melanie Saxton

MARCH 5, 2023

First, the coursework offered in my bachelor’s of English involved creative writing, the conventions of English language, literary devices, copyediting, and, of course, American and British literature. We are trained in the art and science of marketing, and in this case, within the specifics of the literary and publishing industry.

Digital Media 130

Digital Media Media Script Ad Copy 130

The Creative Penn

DECEMBER 18, 2023

In the intro, We used to do that [Seth Godin ]; Penguin Random House has acquired Hay House [ Publishing Perspectives ]; Business for Authors ; Your Author Business Plan ; OpenAI has announced a partnership with Axel Springer , the first publishing house globally to partner with them to integrate journalism with AI technologies.

Retail 98

Retail Pharmaceutical Creativity Publisher 98

Neil Patel

JANUARY 30, 2022

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? Media & Publishing had the highest average authority score of 44.62 However, the low average CPC could represent an opportunity to get creative with paid ads.

Advertising 101

Advertising Website SEO Insurance 101

The Creative Penn

SEPTEMBER 18, 2023

With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. ” Ring any bells?!

Creativity 98

Creativity Sales Retail Publisher 98

The Creative Penn

DECEMBER 10, 2023

What can authors and publishers do to ensure their books are still found in the new form of generative AI search? If you join the community, you get an extra solo Q&A show monthly, as well as behind-the-scenes videos on AI and creative business, plus, discounts, early access, and more.

Keywords 98

Keywords Advertising Text Engineering 98

Publishing Trends

NOVEMBER 20, 2023

At Tor Publishing Group , Erika Tsang has joined their imprint Bramble as executive editor. Oliver Munday has returned to Doubleday , from Knopf , as creative director. Jim Hanas , VP, central marketing will now oversee sales analysis, market intelligence, data science, metadata and digital advertising teams.

Art Director 69

Art Director Editorial Recruitment Architecture 69

The Creative Penn

APRIL 1, 2024

She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. Traditional versus indie publishing Your marketing options vary based on how you publish and how much control you have over the book. You can listen above or on your favorite podcast app or read the notes and links below.

Marketing 52

Marketing Social Media Advertising Promotion 52

Kristi Hines

AUGUST 4, 2023

Generative artificial intelligence (AI) tools transform businesses’ operations, opening up new possibilities to enhance productivity, creativity, and customer experiences. Creative Content Production: Generative AI can turbocharge the production of all types of creative content.

Marketing 130

Marketing Utilities Recruitment Social Media 130

Publishing Trends

DECEMBER 19, 2022

Jesse Myers has been named President and CEO of Baker Publishing , effective May 1, 2023, and is the first person outside the Baker family to hold the position. Myers is currently Publisher of Lexham Press and Director of Original Content for Faithlife , makers of Logos Bible Software. At the Association of American Publishers , J.

Architecture 85

Architecture Agency Finance Editorial 85

Jane Friedman

AUGUST 9, 2023

Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ). I tested everything—new audiences, new ad creative, higher daily budgets, different ad placements—but nothing worked. You see, what many advertisers don’t realize is that the Facebook Ads you run (i.e. That’s a big drop in 2 months.

Ads 92

Ads Advertising Creativity Sales 92

Publishing Trends

JUNE 14, 2023

She was previously at Comcast Advertising. At Spiegel & Grau , Jess Bonet has joined as marketing director, reporting to publishing director Nicole Dewey. VP, creative director at Harper Children’s Barbara Fitzsimmons is retiring on June 30. She was previously publisher at Humanix Books. She was previously at W.W.

Art Director 69

Art Director Creative Director Editorial Agency 69

Melanie Saxton

FEBRUARY 19, 2023

These nonfiction books might include contributions from the people who helped make it happen — the initial visionaries, founding members, executive teams, boards of directors, account executives, creative directors, advertising managers, brand ambassadors, and even the end users of products and services (the customer).

Copywriter 130

Copywriter Copywriting Creative Director Retail 130

Kayleigh Moore

NOVEMBER 13, 2023

These efforts might become a newsletter, regular blog articles for your website, or even a creative writing project, like a book or a short story. A writing coach who helped you start publishing articles that helped you land new clients was worth its weight in gold. Here are a few thoughts if this is something you're mulling over.

Writing 162

Writing Projects Agency Advertising 162

Publishing Trends

NOVEMBER 6, 2023

PEOPLE At Penguin Random House , Roseanne Serra , VP and director of art and design and Paul Buckley , senior VP and executive creative designer have left Penguin Publishing Group. At Simon & Schuster , Elizabeth Huang has joined Simon & Schuster Children’s Publishing as a digital marketing assistant. At William B.

Art Director 69

Art Director Editorial Agency Publisher 69

Freelance Writing Jobs

DECEMBER 28, 2023

To me, writing for free and allowing that content to be published on websites and in media that will help build awareness, recognition, and loyalty to a brand equates to free advertising. ” If so, it might be worth it to publish some content on that site and drive some link juice for your own branded online destination.

Writing 67

Writing Advertising Brand Publisher 67

Make a Living Writing

APRIL 15, 2024

Remote copywriters create advertisements, email campaigns, landing pages, and sales copy for businesses. Editing and proofreading Editing and proofreading are indispensable services for authors, publishers, businesses, and academics. publishing, self-help). These firms often have a steady flow of projects for freelance talent.

Freelance 78

Freelance Proofreader Portfolio Persuasion 78

Credible Content

SEPTEMBER 12, 2022

Here is a good example of the concept of slippery slide being used for paid content: Slippery slide Netflix advertisement a New York Times screenshot. The above screenshot is an advertisement masquerading as an article. It is in fact an advertisement for the Netflix series Orange Is the New Black. Not necessarily.

Concept 130

Concept Copywriter Copywriting Sales 130

The Creative Penn

AUGUST 21, 2023

In the intro, Kobo Plus expands to audiobooks in Australia & New Zealand; Thoughts on the changing publishing environment based on Thrillerfest Audios (well worth buying!), So I've got a creative background. So I have this strange mix of creative and analytical , and I've been entrepreneurial my whole life. This is great.

Insurance 98

Insurance Creativity Advertising Publisher 98

Credible Content

JUNE 23, 2023

” – Joe Sugarman, Advertising Secrets of the Written Word. ” – John Caples, Tested Advertising Methods. .” ” – John Caples, Tested Advertising Methods. ” “Breakthrough Advertising” by Eugene M. ” – Clayton Makepeace, The Copywriter’s Handbook.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130