article thumbnail

What Does Creativity Mean To You: The Audio Producer

Caroline Gibson

PM: I started as a creative secretary at Saatchi’s and saw an ad in Campaign one day for The Radio Operators, so wrote a letter in the form of a radio script to Tony Hertz there. CG: In my junior days, editors had to splice tape: how has radio advertising changed since you started? CG: Define what creativity means to you.

article thumbnail

10 Ideas For Killer YouTube Ad Creatives

Neil Patel

Ad creatives are the ads served to users on a social media or digital media platform. When combined, these creative elements form a full video advertisement. To ensure your campaigns are most effective, though, you need to ensure you are creating killer YouTube ad creatives. 10 Ideas for YouTube Ad Creatives.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Leverage Storytelling to Increase Your Conversions

Neil Patel

That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. As marketers, we use storytelling to help make our ideas stick. Competition in native advertising and social media marketing is fierce. Storytelling is like a vitamin. Step #1: What is Storytelling?

article thumbnail

20 Creative YouTube Video Ideas You Should Use in 2021

Neil Patel

Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Storytelling Videos. 73% of adults in the U.S List Videos.

article thumbnail

15 Examples of Great Digital Food Advertisements

Neil Patel

alone, digital food advertisement is an incredibly competitive market. What Makes Food Advertisements Unique? Without creative marketing campaigns, the food industry could be pretty dull. Luckily, there are so many ways to bring food to life in digital food advertisements. Great Food Advertisement Examples.

Food 83
article thumbnail

Brand Narratives: A Guide to Creating a Brand Story With Gen AI

Grammarly

Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI? What is brand storytelling?

Brand 89
article thumbnail

What Writing Skills Do You Need to Develop to Become a Successful Copywriter?

Credible Content

10 unique writing skills you need to become a successful copywriter Imagine this: You come across a captivating advertisement that instantly grabs your attention. Attention spans are fleeting, and competition is fierce in the world of advertising and marketing. Innovative approaches to messaging and storytelling.