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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy.

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NP Summit 2021: A Free, Online Digital Marketing & Sales Summit for Small Businesses

Neil Patel

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing.

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White Paper: Definition and Purpose

Grammarly

In B2B marketing, which we’ll focus on here, a white paper is a piece of long-form content similar to an ebook, often formatted as a report or guide. White papers are not advertisements; they are documents that contain useful information for an audience, regardless of whether the reader becomes a customer.

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Digital Marketing Strategies for Medical Imaging and Radiology Centers

Copywriter Collective

Today, you’ve got to go digital with your marketing. Sure, doctors can definitely provide referrals, but it’s also important to reach out to people who need radiology services and may not know where to go. Find out more about digital marketing strategies for medical imaging and radiology centers.

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The Definitive Guide to Search Engine Marketing (SEM) in 2023

Smart Blogger

It’s all about making your site super visible on search engine results pages (SERPs) with some snazzy paid advertisements. In our ever-growing digital world, SEM is like a high-speed shortcut to get right in front of your potential customers. This is called “ pay-per-click advertising.”

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SEO vs. PPC: Which Will Yield the Best Results in 2024?

The Hoth

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. SEO as a marketing practice has endured for so long for one very important reason: it works. Why is SEO effective for digital marketing? We’re glad you asked. Why is that?

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Google Partners with Reddit, Pinterest, and Possibly TikTok 

The Hoth

More importantly, all these partnerships pose interesting opportunities for SEOs and digital marketers. What does this partnership mean for digital marketers? Marketers running Google Ads campaigns can now place ads on Pinterest from their Google Ads Manager.