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Marketing Research and Statistics for 2022

Kristi Hines

Digital Marketing Statistics. Direct Marketing Statistics. COVID-19, Posts, and Direct Marketing by the Universal Postal Union (2021). Ecommerce Marketing Statistics. Email Marketing Statistics.

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5 Essential Ways AI is Transforming Copywriting Today

Copywriter Collective

Technology is becoming a cornerstone of every field today streaming from medicine, manufacturing, and retail to digital marketing. When we focus on the field of digital marketing, AI or artificial intelligence presents an array of possibilities. Generally, advertising copies are tailored to customer interests.

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How Scarcity Marketing Has Changed the Way Everybody Buys

The Hoth

While this may seem odd, scarcity tactics are extremely powerful, and you can and should use them in your digital marketing campaigns. The study also made use of umbrella marketing, where they included several beers in the limited-time promotion, which led to a spike in sales for all products.

Marketing 105
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Spotify Marketing: Learn How the Music Streaming Giant Became a Smartphone Staple

ContentWriters

The company’s success can be attributed in large part to its extensive and ever-evolving marketing strategy that incorporates various forms of advertising, partnerships, and promotions to increase its user base while retaining existing customers.

Marketing 105
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People Round-Up, Mid-October 2022

Publishing Trends

Felicia Frazier , SVP, Children’s and Educational Sales, is departing to launch a new venture, to be announced. At Candlewick , Mary Marotta will join as SVP, Sales, North America on November 21. She was most recently SVP, Group Sales Director for Knopf Doubleday. Jessica Turner joins Webtoon as SVP of Marketing.

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How to Scale Your Business (Advice From People Who’ve Grown and Succeeded)

The Hoth

Their sales were high locally, but the founders were dreaming far bigger than that – they wanted to go international. By 2018, they had opened six new stores around the world, and 70% of their revenue was coming from international sales. Beyond that, you can use your customer avatar to build your sales funnel in a buyer-centric way.

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B2B vs B2C: The Key Differences, Strategies (& Tips) for 2023

Smart Blogger

Think of an industrial manufacturer selling machinery to a construction company, or a software development firm providing a productivity tool to other businesses. The answer lies in the way they approach marketing, sales, customer service, and even product development. But what exactly do they mean? Ready to Master B2B vs B2C?

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