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Why Your Business Should Invest in Digital Marketing

Blogtrepreneur

While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing. In comparison to other traditional marketing methods, digital campaigns are far more cost-effective. Then keep on reading!

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People Round-Up, Mid October 2023

Publishing Trends

At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. Kristen Klemens has joined as client manager for Simon & Schuster Publishing Services , She was formerly partner manager for trade sales and marketing at Rebel Girls. Katie Klimowicz has been promoted to associate art director.

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Business Trade Books of All Kinds — Why Not Write Yours?

Melanie Saxton

I’m among the few writing professionals with graduate-level coursework in digital media, advertising, marketing, communications, social media, and more. Learn more at floorsforliving.com/location/conroe/. ### Let’s Talk About Business Trade Books and How They Can Help Promote Your Business.

Writing 130
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People Round-Up, Mid-October 2022

Publishing Trends

Felicia Frazier , SVP, Children’s and Educational Sales, is departing to launch a new venture, to be announced. At Candlewick , Mary Marotta will join as SVP, Sales, North America on November 21. She was most recently SVP, Group Sales Director for Knopf Doubleday. PROMOTIONS. Sarah Ried moves up to Editor at Harper.

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How To Prepare for a Recession: Securing Longevity Through Proactive Decision-Making

BKA Content

Anticipate Marketing and Sales Needs With Blogging If you’re looking for a low-cost evergreen solution to marketing during a recession, our monthly blog writing service is the answer. Too many businesses underestimate the value of advertising and consumer relationships during economic downturns. Learn More.

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What Is CTR? And How You Can Improve It

Backlinko

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. Paid CTR refers to any traffic you receive as a result of a paid promotion. They vary massively between industries, type of content, device types, and advertising platforms. So, why would users click on your ad but not convert?

IT 105
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How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. Example: Tech company finds integrated digital approach.