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7 Lead Generation Strategies for Home Improvement Companies

BKA Content

7 Lead Generation Strategies for Home Improvement Companies If you are a freelance handyman, an interior designer, or a professional contractor who specializes in home remodeling, you may be wondering how to generate leads for home improvement projects.

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The 3 Stages of the Customer Acquisition Funnel

BKA Content

It can be helpful to divide the customer acquisition funnel into three stages to better understand the buyer journey and optimize marketing strategies for your business. Digital marketers often refer to top-of-the-funnel or TOFU, middle-of-the-funnel or MOFU and bottom-of-the-funnel or BOFU strategies.

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The 7 Best B2B SEO Services To Use in 2024

BKA Content

A recent survey revealed that 73% of marketers believe getting the attention of business-to-business audiences can be challenging. Creating a strong search engine optimization strategy on your own can be frustrating and time-consuming. The number of available B2B marketing firms is growing every day.

SEO 80
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The 7 Best Affordable Local SEO Services in 2024

BKA Content

The 7 Best Affordable Local SEO Services in 2024 Effective search engine optimization techniques can increase visibility and drive more customers to your doorstep. Studies show that 97% of people using online searches look for local businesses. Their expertise can help your business do well in local searches.

SEO 84
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How to Create a Marketing Budget for 2023

The Hoth

Before you propose your new ad strategy using interactive 360° video walls around town, you need to stop and consider the marketing expenses involved. . Sure, it’d be great to roll out an innovative new digital marketing campaign using interactive technology, but if you can’t afford it, there’s no way it’s going to happen. .

Marketing 101
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The Importance of SEO for B2B and How To Get Started

BKA Content

The Importance of SEO for B2B and How To Get Started Search engine optimization uses high-quality content to boost your company’s search rankings for target keywords. Considering that the vast majority (~80%) of B2B marketers use it, the importance of SEO for B2B is impossible to deny. Learn More 2.

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Paid vs. Organic Marketing: Exploring Your Options

BKA Content

Paid vs. Organic Marketing: Exploring Your Options In today’s ever-evolving digital landscape, businesses have a wide variety of choices when it comes to marketing strategies. Two of the most prevalent methods that dominate discussions are paid and organic marketing. Organic marketing thrives on authenticity.