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Storytelling: Are you good at it?

Kayleigh Moore

I just finished a complete series re-watch of the TV show Mad Men , and the thing I was struck by most in this viewing was that Don Draper’s character was a masterful storyteller. Yes, he works in advertising, and it is *his job* to know how to tap into those human emotions, motivations, and aspirations. What impact has it had?

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Storyscaping in the Realm of Book Editing

Melanie Saxton

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Email me today at melaniesaxton@icloud.com , and let’s talk about your special project.

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5 Powerful Examples of Testimonial Advertising

Verblio

Using testimonial advertising is an excellent way to promote your business, build trust, and establish social proof among potential customers. However, it’s important to know how to make the most of this type of advertising. Understanding the Importance of Testimonials in Advertising. Testimonial Advertising Examples.

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What Writing Skills Do You Need to Develop to Become a Successful Copywriter?

Credible Content

10 unique writing skills you need to become a successful copywriter Imagine this: You come across a captivating advertisement that instantly grabs your attention. Attention spans are fleeting, and competition is fierce in the world of advertising and marketing. Innovative approaches to messaging and storytelling.

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13 Simple Tips to Create Content that Connects

Agency Content Writer

Tools like Ahrefs or SEMrush can empower brands to research keywords for how competitive they are, how much traffic they receive, and how expensive they are to gain advertising for. Research shows that storytelling can increase message retention by up to 65%. One real-life example is the website Airbnb.

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13 Podcast Statistics You Need To Know

Backlinko

There are over 464 million podcast listeners worldwide , which is projected to reach 504.9 Sweden and Norway have the largest number of monthly listeners by percentage of internet users Video podcasts are on the rise, offering a new dimension to audio storytelling. million by 2024. Podcasting isn’t just an American phenomenon.

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12 Qualities of Great Content Marketers

Neil Patel

They are qualities that will help your content marketer uncover different angles, content gaps , and storytelling ideas that will make your content stand out. Great Content Marketers Understand Storytelling. When looking at the top content marketers’ qualities, storytelling should rank high. How did they do it?