Elna Cain

SEPTEMBER 27, 2022

Financial writers can work for a company or agency or on a freelance or contract basis. It is the goal of the financial writer to create content that is both informative and engaging while taking rather complex financial concepts and breaking them down into easier to understand and bite-sized pieces of information.

Finance 130

Finance Portfolio Writing Freelance 130

ContentWriters

JUNE 14, 2023

Avoiding keyword stuffing. This includes strategically incorporating relevant keywords, creating compelling meta descriptions, and structuring the content so search engine algorithms can easily understand and index. The primary focus of content writing is to engage the target audience, establish brand authority, and drive conversions.

Content Writer 91

Content Writer SEO Writer Search Engine Optimization 91

Fat Joe

JUNE 2, 2023

Strong topical authority makes you more likely to rank high in search results for your target keywords. The concept of topical authority gained prominence with Google’s Hummingbird algorithm update. Before Hummingbird, Google relied more on keywords to understand what a user searched for.

IT 52

IT Finance Keywords Concept 52

Neil Patel

DECEMBER 1, 2021

The average cosmetic brand or fitness brand can take the usual approach with SEO. Optimize some images, start ranking for keywords. Don’t the jargon fool you, the concept of SEO is actually pretty simple. Keywords are one of the most vital elements in the SEO landscape, and medical SEO is no exception.

Healthcare 107

Healthcare Medical SEO Search Engine Optimization 107

BKA Content

MARCH 8, 2023

This technology represents a rich opportunity for brands to access organic traffic when they buy SEO articles. Learn how to optimize for Google Discover with smart tactics and increase the amount of fresh traffic you receive from organic searches and position your brand for expanded visibility.

Writing Services 52

Writing Services Agency SEO Concept 52

Neil Patel

JUNE 9, 2020

The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. The origin of the concept, also known as marketing mix , goes back to 1960 when McCarthy introduced it in his book Basic Marketing: A Managerial Approach. But sadly nothing is that easy. :/.

Marketing 145

Marketing Promotion Concept Agency 145

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. Aside from those I’ve already listed, there are a few other essential reasons to humanize your PPC ads and your brand in general. Humanizing your brand can give you a competitive edge and improve customer retention.

Ads 81

Ads Creative Director Storytelling Advertising 81

Content Hacker

FEBRUARY 9, 2023

First, let’s review the concept of SEO. It was the mid-90s, when the internet as we know it was brand-new. The term “SEO” itself was first used by the Webstep Marketing Agency in 1997. What Is SEO? SEO stands for Search Engine Optimization. Why was Jefferson Starship’s manager angry? We’re living that history right NOW.

SEO 98

SEO Search Engine Optimization Content Creation Engineering 98

Neil Patel

JUNE 1, 2021

Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them. If you can tell a story they empathize with, they can identify with you, and this may encourage them to spend money with your brand. Explainer Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Neil Patel

APRIL 16, 2021

Amazon Attribution is currently only available to sellers enrolled in Amazon Brand Registry and Vendors in the U.S., Amazon Attribution significantly increases the number of sales funnel data brands have access to. There are several reasons eligible brands should start using Amazon Attribution immediately. Canada, the U.K.,

Ads 118

Ads Advertising Sales Social Media 118

CoSchedule

JULY 25, 2022

When connecting your product to an outside concept, look for specific features to cite alongside real-life examples. Digital Agency Selection Guide (Gray Box) White Paper Example. Even though agencies aren’t technically a product, this Gray Box white paper on agency selection counts as a product comparison white paper.

Healthcare 52

Healthcare Government Agency Education 52

Content Hacker

AUGUST 27, 2023

2021 to 2022 – the AI skeptic When I sold my writing agency in 2021, I knew that GPT would change everything. Content Engine , a high ticket, $10,000 service where I headhunted and hired the perfect writer for B2Bs and elevated brands. I grew in my empathy and care for other people, and shed my agency owner mindset.

Content 52

Content Agency Long Form Content Writer 52

Neil Patel

DECEMBER 9, 2020

Let them tell stories about their success and mention your brand, or even encourage video reviews of your product. Our agency has reviews on Trust Pilot. You can apply the same concept to encourage online reviews. Choose a few terms like your personal name, business name, brand, and specific products.

Food 142

Food Copy Concept Agency 142

BKA Content

MAY 18, 2023

If you are trying to grow your brand, you may have heard that online article writing can deliver a strong return on investment. Many brands need writers or copywriting services with experience in content marketing to achieve the best results. Social Shares: You can also increase your brand visibility online through social shares.

Writing 52

Writing Search Engine Optimization Social Media Writer 52

Content Marketing Institute

JANUARY 9, 2019

Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. His examples helped transform abstract concepts into tangible use cases. Later in this article, I share Chris’ advice about how marketers can apply these AI concepts.

Content Marketing 93

Content Marketing Marketing Content Text 93

Backlinko

MARCH 25, 2024

SEO Agency of the Year Winner Harry Sanders started StudioHawk when he was just 17 years old and homeless. But to scale your agency, you’ll benefit from specialized software across different areas of your business. This post shares nine SEO tools verified by agencies, turning over at least a million dollars a year.

Agency 98

Agency SEO Keywords Projects 98

Neil Patel

APRIL 21, 2021

Although the concept only appeared a few years ago, everyone today knows what an “influencer” is. If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following. Why Does Your Brand Need Influencers?

Social Media 133

Social Media Blogger Media Brand 133

The Creative Penn

MAY 13, 2024

I learned that they were developing all of their concepts in house, and then just hiring authors to execute those ideas. I mean, that's what the worry is with these older IP brands, is that they have an old, outdated version of what women are. Talk about how these IP brands work, and if people don't even know what American Girl is.

Writing 52

Writing Projects Freelance Publisher 52

Express Writers

FEBRUARY 14, 2023

They understand the short attention spans of readers, have a handle on SEO concepts, and realize their writing targets specific audiences who need a product. Sometimes critiques can sting, but it’s part of being a successful team player and brand copywriter. This kind of writing distracts from the purpose of copywriting.

Copywriter 98

Copywriter Copywriting Writer Copy 98

Neil Patel

MAY 4, 2021

Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Content strrategy can be a vague concept, but for the purposes of this post, we mean things like publishing cadence, tone and voice of the author, and content elements (text, graphs, etc.). Stay Authentic and On-Brand.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Shorthand Content Marketing

APRIL 22, 2022

This concept was all the rage back in 2015 because Hubspot was changing the SEO landscape by creating thousands of pieces of content per month. I had no idea how to do keyword research or competitor analysis initially, so I just wrote about random topics in the healthcare space that I hoped would rank. . How to Become a Content Writer.

Content Writer 52

Content Writer Writer Healthcare Content 52

Neil Patel

MARCH 26, 2019

We do keyword research to make sure we are going after popular terms. Here’s a quote from Eric Schmidt who used to be the CEO of Google: Brands are the solution, not the problem. Brands are how you sort out the cesspool. I have 104% more brand queries. Keyword research. Need another hint? And it’s not just me.

SEO 111

SEO Keywords Brand Landing Page 111

ProBlogger

FEBRUARY 10, 2014

When you use Google Analytics to track your blog’s traffic, you may see (not provided) on your list of keyword searches. Simply put, this is Google’s way of encrypting keyword searches in the name of privacy and security. If you heavily rely on keyword analytics for the content you produce, you may be in a bit of a panic.

Keywords 44

Keywords Blogger Construction Copywriter 44

Content Marketing Institute

JUNE 7, 2018

Explaining ROI starts with making sure executives understand the definition of content marketing and how it will get your brand to achieve goals. Metaphors are always a great way to relate new or misunderstood concepts. Gather examples of other businesses that have used content marketing to bolster their brand success.

Content Marketing 101

Content Marketing Marketing Content Persuasion 101

Moz

JUNE 10, 2020

I run a CRO program at an agency that’s well-known for SEO. Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). Uncertainty around keyword or query performance. You can also utilize this tactic to test out a higher-volume keyword in your metadata.

Engagement 64

Engagement SEO Architecture Utilities 64

Moz

JUNE 10, 2020

I run a CRO program at an agency that’s well-known for SEO. Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). Uncertainty around keyword or query performance. You can also utilize this tactic to test out a higher-volume keyword in your metadata.

Engagement 64

Engagement SEO Architecture Utilities 64

Neil Patel

MARCH 4, 2021

You may have heard of a concept called first-mover’s advantage or FMA. The early adopters of Twitter created huge brands and cultivated enormous influence. You can set your bots to trigger responses based on keywords that your leads use in their message. Botsify is used by some of the larger brands, like Apple and Shazam.

Sales 143

Sales Landing Page Engagement Lead Generation 143

Moz

JANUARY 31, 2021

If you need a refresher on when to use forecasting in general, and concepts like confidence intervals, refer to the original article linked above.). More complex versions might only add 20% to certain groups of pages or keywords. I think a lot of agencies use this kind of forecast in pitches, and it comes down to drawing on experience.

SEO 73

SEO Warehousing Keywords Copy 73

Moz

OCTOBER 18, 2020

A lot of businesses have a hard time getting quality links on their own, so when you have link building tactics at an agency that work, it can be a huge value add. Start focusing on building a better, LOCAL brand. Do your observations and analytics data indicate that this concept is still correct? Joy Hawkins : Legal Services.

Hospitality 78

Hospitality SEO Consulting Landing Page 78

Fat Joe

APRIL 14, 2023

At FATJOE we’ve been helping SEO agencies and teams expand their SEO and marketing services for over a decade. In that time we’ve learned a thing or two not only about our clients but about the common problems SEO agencies face. Local agencies will often find smaller-scale clients who might not be convinced by SEO initially.

Agency 105

Agency SEO Recruitment Content Creation 105

Content Marketing Institute

JANUARY 15, 2018

Regurgitation of basic information that’s reformatted on a company blog with a lot of injected ads, unnecessary links, and keyword stuffing in hopes of achieving a high SERP rank. The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Click To Tweet.

Content 111

Content Content Creator Content Marketing Social Media 111

ContentWriters

FEBRUARY 21, 2024

Emily O’Connor Kefs , our CEO at ContentWriters, explains that, “Your Money or Your Life” (YMYL) topics require a deep understanding of complex concepts, and associated content should be backed by reliable sources and analysis.” Kaitlyn Bose, co-founder of the SEO agency Frac.tl

Content Marketing 59

Content Marketing Marketing Content Creation Content 59

Neil Patel

OCTOBER 1, 2019

Or if you need extra help, check out my ad agency. The concept of not being able to pay my team on any given month is scary, especially when your business is bootstrapped. Now, can you guess what keyword it was? On a side note, if you aren’t sure how to adapt to the latest algorithm update, read this. So what did I do?

SEO 111

SEO Banking Ads Concept 111

Verblio

JANUARY 30, 2023

Marketers at agencies have their hands full. And if you’re an agency that’s scaling with rapidly increasing content needs, AI content sounds like a godsend. This would be a major time-saver for agencies who currently rely entirely on human-written content. What does agency-ready content look like?

Agency 52

Agency IT Content Proofreader 52

The Hoth

JANUARY 24, 2023

For instance, most small to medium-sized businesses won’t have the funds to keep a top-tier marketing agency on retainer. They also have to focus on building brand awareness, generating and nurturing leads, and finding ways to increase revenue. Not at all. Yet, that’s only a fraction of what a full-stack marketer has to do.

Agency 96

Agency Recruitment Marketing Lead Generation 96

Moz

JANUARY 28, 2019

That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content. It all starts with the concept of E-A-T. When websites are referring to your brand or a specific piece of content you've published, they will often mention it without linking to it.

SEO 51

SEO Brand Awareness Editorial Engineering 51

ProBlogger

NOVEMBER 24, 2012

In a recent Australian study , 62% of respondents said “blogs are the most appealing medium for business to promote a brand.” As Content manager at Problogger.net, I see agency pitches all the time, from marketing shops large and small. Just this week, I turned down content submitted by a global digital marketing agency.

Content Marketing 42

Content Marketing Agency Marketing Content 42