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Copywriting vs. Content Writing: How To Hire the Writer You Are Looking For

ContentWriters

Both will know who your audience is, how to support your marketing goals, what the sales journey is, and how to collaborate with design, lead generation, or content development teams. ContentWriters ContentWriters is an agency that matches you with vetted, industry specialists to deliver high-performing content.

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Opportunities for AI in Content Marketing Easily Explained

Content Marketing Institute

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. His examples helped transform abstract concepts into tangible use cases. Here are several of Chris’ experiments.

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9 Powerful SEO Software Tools Used by 7-Figure Agencies

Backlinko

SEO Agency of the Year Winner Harry Sanders started StudioHawk when he was just 17 years old and homeless. But to scale your agency, you’ll benefit from specialized software across different areas of your business. This post shares nine SEO tools verified by agencies, turning over at least a million dollars a year.

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How to Get 88% Open Rates and 56% CTRs Using Facebook Messenger Bots

Neil Patel

You may have heard of a concept called first-mover’s advantage or FMA. One way is to embed a link on your website that looks like a typical CTA , but instead of having leads provide their email addresses, the CTA asks if they can message you on Facebook. You can even gain a new lead when they leave a comment on your Facebook page.

Sales 143
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The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Moz

A lot of businesses have a hard time getting quality links on their own, so when you have link building tactics at an agency that work, it can be a huge value add. For example, in this article , I detailed the difference between the family lawyer category and the divorce lawyer category, and which keywords they correlate to.

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9 SEO Problems Agencies Face (And How To Fix Them!)

Fat Joe

At FATJOE we’ve been helping SEO agencies and teams expand their SEO and marketing services for over a decade. In that time we’ve learned a thing or two not only about our clients but about the common problems SEO agencies face. Local agencies will often find smaller-scale clients who might not be convinced by SEO initially.

Agency 105
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How to Find Marketing Talent for Your Small Business or Agency

The Hoth

For instance, most small to medium-sized businesses won’t have the funds to keep a top-tier marketing agency on retainer. If you want to enjoy continued growth year-over-year, you’ll need a marketing team where each member focuses on one specific task full-time – such as content marketing , lead generation, and increasing revenue.

Agency 96