Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 98

Education Brand Banking Retail 98

Make a Living Writing

FEBRUARY 20, 2024

Most clients want to read the educational magazine article part of the white paper to find out the solutions to their problems—but the persuasive brochure part of the white paper does its job too, and convinces the readers to buy the product or use the service. How Much Can You Make on White Paper Writing Jobs? Once again, I was wowed.

Writing 103

Writing Persuasion Agency Insurance 103

Publishing Trends

SEPTEMBER 20, 2023

Watson has been named chief financial officer at Barnes & Noble Education. In Agency news: Jane Chun has joined Transatlantic Agency as literary agent. Aiden Siobhan has joined Laura Dail Literary Agency as associate agent. Amy Nielsen was promoted to associate literary agent at The Purcell Agency.

Art Director 78

Art Director Editorial Agency Portfolio 78

Content Writing

DECEMBER 20, 2022

In terms of attracting readers’ attention to content writing (electronic medium of copies), the last few decades have been phenomenal. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Website Sales Copy. A longer length will be required to educate or entertain the writers.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Smart Blogger

MARCH 14, 2023

I’ve written copy professionally for about 12 years, earning millions from it (yes, I said millions). I’ve also paid professional copywriters hundreds of thousands of dollars to write great copy on my behalf. With direct response copy , you want the prospect to take action immediately. Here’s the one we use for Paid to Write.

Copywriter 122

Copywriter Copywriting Freelance Copywriting Script 122

Copyhackers

SEPTEMBER 10, 2020

Inside: 3 CRO-killing trends to avoid in your SaaS web copy What was REALLY going on in the NNG study that suggested people don’t read online 5 factors for winning SaaS website copy Yes, sometimes short copy is better than long copy 3 actions to improve your web copy performance. It’s too long.”. If so, why?

Copy 52

Copy Website Copywriter Copywriting 52

Publishing Trends

AUGUST 24, 2023

After three decades at Random House , Benjamin Dreyer , VP, executive managing editor and copy chief, will retire in December. At Scholastic , President of education solutions Rose Else-Mitchell will leave to pursue other interests. Effective immediately, Beth Polcari becomes president of education solutions. McElderry Books.

Editorial 70

Editorial Creative Director Agency Copy Editor 70

Express Writers

APRIL 24, 2024

Copy is the written content used to market brands and products. Copy can be used for advertising, websites, billboards, email campaigns, newsletters, and blogs, just to name a few. How to Get Started as a Copywriter Luckily, freelance copywriters do not have to invest in too much equipment or education.

Freelance Copywriting 87

Freelance Copywriting Copywriter Copywriting Freelance 87

Publishing Trends

NOVEMBER 17, 2022

At Barnes & Noble Education , Hunter Blankenbaker joins as VP of Investor Relations. In agency news… Ann Rose , formerly of Prospect Agency , joins The Tobias Agency as Literary Agent. Sera Rivers joins Speilburg Literary Agency as Literary Agent; she was previously at Martin Literary Management. PROMOTIONS.

Art Director 81

Art Director Warehousing Recruitment Editorial 81

Shorthand Content Marketing

OCTOBER 7, 2022

A content writer usually writes to educate, inform, and entertain. Content writing is used to attract potential customers and educate them about the products and services of a brand. The word ‘copy’ was initially used in print media because the typeset words were reprinted (i.e.,

Copywriter 97

Copywriter Copywriting Writing Content 97

Backlinko

MAY 8, 2024

Another option is to hire an agency that specializes in attorney SEO services. Agencies specializing in attorney SEO have the experience and knowledge to execute results-driven campaigns for your law practice. But issues like over-reliance and lack of communication are not uncommon among agencies. Which can incur extra costs.

SEO 76

SEO Agency Keywords Engineering 76

Smart Blogger

FEBRUARY 14, 2023

Great Paying Jobs You Can Do From Home in 2023 Before you start applying for every work from home job available, there are several factors you’ll want to consider, ranging from educational requirements to earning potential. After completing your education, consider exploring this list of online job boards. Career Institute.

Proofreader 134

Proofreader Portfolio Transportation Healthcare 134

Agency Content Writer

JUNE 23, 2023

Laurie Necasek , Accessibility Consultant, All About Accessibility Address Target Audience FAQs Focus on the frequently asked questions (FAQs) of your target audience and develop content that addresses their queries and educates them about your services. Only after that should you search for relevant keywords and use them in your copy.

Storytelling 130

Storytelling Content Digital Marketing Keywords 130

Publishing Trends

JANUARY 16, 2024

In Agency News… Anna Llewellyn has joined as project coordinator at Brockaman, Inc. At The CAT Agency , Aliza R. Stephanie Bay has been promoted to senior copy editor. He started with The Times in 1962 as a copy boy and worked his way up to executive editor, a position he held from 1994 to 2001.

Editorial 69

Editorial Creative Director Copy Editor Agency 69

Make a Living Writing

JANUARY 22, 2024

Good copy is stirs up emotions and ultimately steers audiences toward taking desired actions, such as making a purchase, signing up for an email list, or engaging with a brand. To get your foot in the door, some other job titles to look for are: editorial assistant , production assistant , marketing assistant , and literary agency assistant.

Copywriter 94

Copywriter Copywriting Freelance Social Media 94

Smart Blogger

JULY 27, 2023

Digital marketing agencies look for content writers to craft compelling stories for their clients. Numerous digital marketing agencies post job vacancies on platforms like LinkedIn. You’ll create compelling copy for advertisements, product descriptions, emails, and more. The answer is just about everyone!

Content Writer 72

Content Writer Freelance Writer Pharmaceutical 72

Publishing Trends

AUGUST 1, 2023

Artie Bennett , executive copy editor, will retire on November 10. Ali Lake has joined O’Connor Literary Agency as associate agent. At Laura Gross Literary Agency , Amelia Brown has joined as rights director. Carey Blankenship-Kramer joins Belcastro Agency as junior literary agent.

Agency 63

Agency Editorial Editorial Team Copy Editor 63

Elna Cain

DECEMBER 7, 2022

Environmental communications writers produce content such as press releases , grant proposals, reports, and white papers for nonprofit organizations, government agencies, and research centers. For example, they may write website copy, Facebook ads, email campaigns , and blog posts that promote green products. Copywriting.

Writing 130

Writing Post Government Freelance 130

BKA Content

MARCH 10, 2023

Content marketing , which is written to educate the reader and position your brand as an authority in addition to selling your product or service. Hiring a website copywriter agency unlocks access to a slate of great writers who can help you achieve your brand’s content marketing objectives.

Copywriter 52

Copywriter Copywriting Website Persuasion 52

Credible Content

MAY 29, 2023

In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. Whether you’re writing sales pages, social media posts, email campaigns, or advertising copy, understanding the fundamentals of copywriting enables you to craft messages that resonate with your target market.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Susan Greene

DECEMBER 30, 2020

GETTING STARTED – EDUCATION AND SKILLS DEVELOPMENT. Copywriters write advertising and marketing copy, such as websites, brochures, ads, blog posts and more. The words we write (our “copy”) sell products and services, convince people to take an action, or persuade them to think of a company or brand in a certain light.

Freelance Copywriting 130

Freelance Copywriting Copywriter Copywriting Freelance 130

Smart Blogger

OCTOBER 28, 2022

Whether you’re a business owner, blogger, content creator, freelance writer, or freelance copywriter, mastering the art of writing emotionally compelling website copy is essential for: Attracting ideal customers. ABC Copywriting is a copywriting agency based in the United Kingdom. Copy Hackers. Convincing people to take action.

Copywriter 94

Copywriter Copywriting Freelance Copywriting Blog 94

ContentWriters

FEBRUARY 1, 2023

For Part 1 of this blog series, visit: [link] From videos to blog posts, whitepapers, educational material, and everything in between, people are consuming online content at higher rates than ever before. To properly optimize your email newsletter, make sure your copy uses keywords to link directly to your site or specific products.

Sales 52

Sales Manufacturing Social Media Content 52

Moz

NOVEMBER 2, 2020

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. If conscious local shopping is the goal, education is the key to helping customers make informed choices.

Marketing 71

Marketing Agency Education Food 71

Smart Blogger

FEBRUARY 2, 2023

Obviously, someone without a college education or writing experience can’t immediately earn a high income as a medical writer. Freelance copywriters who can create great copy earn over six figures. Medical Content Writing Medical writers in this category often work for clinics, newspapers, book publishers, and writing agencies.

Medical 104

Medical Pharmaceutical Portfolio Freelance Copywriting 104

Express Writers

OCTOBER 10, 2023

Express Writers is a professional, full-service content marketing writing agency that was founded in 2011. 8 Benefits of Working with Express Writers for Your Content Needs As an established writing agency, we offer the expertise and versatility you need to achieve impressive results with your content. Still not convinced?

Writer 76

Writer Search Engine Optimization Freelance Agency 76

Neil Patel

OCTOBER 2, 2020

You can use review sites like Clutch.co , HubSpot Agency Directory , or Sortlist if you’re looking for something more specific in the reputation management industry. NP Digital is my agency. I built an agency called Pronet Advertising more than 17 years ago, while I was still in high school.

Management 141

Management Agency Healthcare Search Engine Optimization 141

Express Writers

JUNE 20, 2023

If your company is not using an ebook, you are missing out on the opportunity to educate and retain potential customers and position yourself as an authority. Ebooks as “white label,” are ebooks written by a third party, such as a writing agency you have hired, but published under your company’s name or even your name.

Education 52

Education Content Creation Content Long Form Content 52

Ashleyn Writes

FEBRUARY 24, 2022

Grandfather people into your membership If you’re running a membership or an agency-style business model, you can grandfather people into your pricing model. It’s an opportunity to educate yourself on what the client experience is like each time you raise your prices. Are your services worth the increase?

Copywriter 130

Copywriter Copywriting Sales Communication 130

Content Hacker

DECEMBER 15, 2022

The AI-generated copy is full of fluff. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. Content Planning & Ideation for Agencies. The squares circled in red were human-generated copy.

Copywriter 103

Copywriter Copywriting Writing Copy 103

Smart Blogger

NOVEMBER 1, 2022

Fast-forward three years, and I’m a full-time writer at a marketing agency and a Smart Blogger freelancer on the side. The Contena job board has a bit of everything, including: Web copy SEO blog posts Content manager roles Non-fiction books Wellness Video games. Sectors include: Automotive Science Education Technology Health Travel.

Creativity 108

Creativity Script Writing Freelance 108

BKA Content

NOVEMBER 1, 2023

The host, Loren Baker, founded Search Engine Journal, in addition to running his own digital marketing agency. Each hour-long episode features experts on the topic, a major factor in its inclusion in the best SEO podcasts. Learn More 2.

SEO 78

SEO Search Engine Optimization Digital Marketing Utilities 78

Smart Blogger

JANUARY 5, 2023

Website copy — $3200. In a nutshell, a content marketer educates the reader and builds trust with them so they will purchase products and services from the business. Whitepapers are highly sought after by startup companies, large corporations, non-profit organizations, and government agencies. How Much Can You Charge?

Freelance 122

Freelance Writing Landing Page Education 122

Express Writers

FEBRUARY 14, 2023

If you have tight turnaround times for your copy, you need a writer who knows when they’ve done enough. If a copywriter is solely focused on creating perfectly finished copy before submitting it to a client, they risk missing deadlines and losing a lot of sleep. Another educational option is reading.

Copywriter 97

Copywriter Copywriting Writer Copy 97

Copywriter Collective

JANUARY 17, 2023

A renowned B2B marketing agency uses a variety of strategies to sell to business buyers. For a B2B audience, your content marketing should typically emphasize educating your audience more than explicitly selling to them. Always use simple language when writing B2B marketing copy. Selling is the goal of effective marketing copy.

Copywriter 64

Copywriter Copywriting Marketing Copy Copy 64

Copywriter Collective

JANUARY 24, 2023

Whatever copy they come up with must be persuasive, educative, and interest-generating. The copy should persuade, tell a story, and sway audiences to take a specific action. They can make a pretty standard ad copy sound so exciting. In marketing, copywriters create written content or copy for advertising purposes.

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. You can target your ads based on factors such as user location, age, gender, interest, relationship status, and education. Improving your conversion rates? Not so much. The only problem?

Ads 145

Ads Landing Page Ad Copy Advertising 145